Forrester » Sales Productivity
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Read our latest insights for building a more efficient, engaged, and productive sales force. Increase sales productivity and drive results. Forrester helps business and technology leaders use customer obsession to accelerate growth.
Forrester » Sales Productivity
1w ago
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview ..read more
Forrester » Sales Productivity
1w ago
Sales managers now have the visibility needed to coach sellers beyond the basics ..read more
Forrester » Sales Productivity
3w ago
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May ..read more
Forrester » Sales Productivity
5M ago
I’ve been involved with account planning programs for over 30 years – first as a sales rep, then as a sales manager, then as a sales operations leader, and finally as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why ..read more
Forrester » Sales Productivity
9M ago
This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates ..read more
Forrester » Sales Productivity
11M ago
Forrester is adapting along with the entire B2B Sales space, pivoting from "Sales Enablement" to "Revenue Enablement" in describing the discipline of ensuring that all customer-facing roles received consistent enterprise support in ensuring they have the confidence, competence, and content to drive customer value and revenue results ..read more
Forrester » Sales Productivity
1y ago
Who doesn’t love a success story? Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. For 2023, our B2B Program Of The Year Award session will include ..read more
Forrester » Sales Productivity
1y ago
The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable ..read more
Forrester » Sales Productivity
1y ago
Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences. Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the ..read more
Forrester » Sales Productivity
1y ago
Congratulations on making it through another turbulent year! As we toast our glasses to hopes of new opportunities and growth in 2023, it’s important to take some time to review what we’ve learned through the year and adapt to changes that are unfolding into the new year. This was an important year of discovery as ..read more