MarketSmart
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Discover Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser. Our Engagement Fundraising software-and-service-duo helps fundraisers get meetings with the most passionate and wealthiest supporters at the right times when they are interested in finding meaning in their lives through giving.
MarketSmart
3d ago
You know that feeling when you’re talking to someone, and you realize they’ve already made up their mind about you? It happens in dating, in ..read more
MarketSmart
3d ago
If something about fundraising makes you uncomfortable, it isn’t because there’s something wrong with you but because there’s something wrong with the way you’re fundraising ..read more
MarketSmart
1w ago
A well-placed referral can be the bridge to new partnerships, financial support, and resources. It can elevate your nonprofit from merely surviving to thriving. But ..read more
MarketSmart
1w ago
The most important goals in managing prospects or donors in our portfolios are: Establishing a rapport with donors Maintaining contact Finding ways for them to ..read more
MarketSmart
3w ago
Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own ..read more
MarketSmart
3w ago
The two most important words in philanthropic facilitation are, “Because you”. As in: “Because you have such a vested interest in the empowerment of girls ..read more
MarketSmart
1M ago
One of the most effective strategies for major gifts fundraising is to help your donors advance their personal hero story. This isn’t just our claim ..read more
MarketSmart
1M ago
Gone are the days – or so they should be: Of imagining in splendid isolation what donors should do for us then foisting our brain ..read more
MarketSmart
1M ago
The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor ..read more
MarketSmart
1M ago
Practitioners of transactional fundraising and the cultures who default to it will never know, see, foster, or benefit from the best in human nature and ..read more