LinkedIn, owned by Microsoft, has had revenue growth in the single digits since 2022 and is looking for a boost. The company is looking to its membership, which surpassed one billion in November, to help fuel growth, reported CNBC. According to EMarketer, Instagram parent Meta and TikTok’s Chinese owner ByteDance will receive nearly two-thirds of social media marketing dollars in the United States this year. By 2026, Instagram and TikTok are expected to increase their share by two percentage points. “By opening up Thought Leader ads, LinkedIn is letting anyone boost a post as long as the auth ..read more

In the face of discontent with Google’s results, Generation Z is turning to social media as a search engine, looking for rapid, relatable solutions. According to statistics published by Axios, younger people are breaking from millennials who grew up with Google. “46% of those ages 18-24 start their information quests by searching on Google, per data shared exclusively with Axios from YPulse, a youth research firm,” stated the report. Of those 25-39, 58% start their searches with Google. 21% of people aged 18 to 24 start with TikTok, and 5% start with YouTube. “Google is still top overall for ..read more

Retail sales in the United States climbed more than predicted in March, owing to a jump in e-commerce revenues. This demonstrated that the economy concluded the first quarter on a solid foundation. Strong retail sales caused Goldman Sachs economists to raise their GDP growth forecast for the first quarter to 3.1%, annualized from 2.5%, reported Reuters. The Commerce Department’s data on Monday, which came after news of solid employment gains in March and an increase in consumer prices, boosted predictions that the Federal Reserve would delay decreasing interest rates until September. Last mon ..read more

TikTok and Instagram are the most popular social media channels for Gen Z customers to find new brands, according to EMarkerter data. Brand websites or apps are also popular with Gen Z buyers looking for apparel, with nearly 40% of Gen Zers saying they are its top online discovery channel. The survey asked, “Think about the new clothing brands/products you purchased. Where did you first see or hear about them? Select all that apply.” Clothing shoppers were those who discovered and bought a new article of clothing or product in the past 6 months. The post Instagram and TikTok are Best Platfor ..read more

Amazon accounted for 80% of marketplace sales, 40% of e-commerce sales, and 4% of retail sales in the United States in 2023, according to Marketplace Pulse. A forecast by EMarketer says Walmart is far behind Amazon in e-commerce sales, with only 7.4% of retail e-commerce sales in 2023. Amazon is the company to beat—or partner with—for e-commerce, but according to EMarketer, it does not lead in total retail sales in the United States. However, according to Marketplace Pulse, Walmart will account for approximately 6% of total US retail sales in 2023, compared to 4% for Amazon. The post Amazon ..read more

TikTok’s future Instagram competitor app for photo sharing could be called TikTok Notes, according to screenshots uploaded by users, reported TechCrunch. TikTok also stated that the app was under development. TikTok users have recently received pop-up notifications promoting a new TikTok Notes app for sharing images. The message states that the firm will soon introduce “a new app for photo posts” called TikTok Notes, which would allow users to share their existing photo posts. Users can choose not to share their image posts with the new app. The post TikTok is Nearing the Release of its Insta ..read more

Store brand beauty product sales in the United States increased by 10.5% in 2023, according to data from the Private Label Manufacturers Association and Circana as of February 2024. According to the report by EMarketer, “Many beauty shoppers have begun turning to dollar stores to find low-priced beauty products, with many stores selling dupes of popular brands and even some national brands like Garnier and Maybelline.” A December 2023 survey by Intelligence Node and Dynata found that 17% of US shoppers were buying more store-brand items to save money. Target just introduced dealworthy, a new ..read more

Meta submitted a motion on Friday to dismiss the FTC’s monopoly charges, which contained information about how much advertising money Instagram has generated in recent years. The Verge reported that in 2021 alone, Instagram earned $32.4 billion in revenue, outperforming YouTube, which earned $28.8 billion. Business Insider has noted its advantage over YouTube, stating that it gives away 55% of each advertising dollar it generates to content owners who submit films, whereas Instagram gives up much less. According to Bloomberg, the percentage of Meta’s revenue derived from Instagram increased f ..read more

Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according to research firm NIQ market figures released Wednesday. The growth was slightly larger than the 5.3% rise reported a month earlier, reported Reuters. Mike Watkins, NIQ’s UK head of retailer and business insight, stated that a drop in food costs in March and supermarket competition helped sales. “However, overall consumer spend remains under pressure as many household bills continue to increase above (inflation) and this is reflec ..read more

YouTube has released three new improvements for video creators that aim to provide them with a better insight of their audience and improve the user experience they deliver. The updates include: Live stream reaction analytics; Breakdown of impressions from new and returning viewers; The ability to live-stream to YouTube in HDR, reported Search Engine Land. To get this information, go to your content and select the overview tab. This functionality is currently only available on Studio web and mobile. The post Three New Features Released by YouTube, including Live Stream Reaction Analytics appe ..read more