(7-minute read) Get on the struggle bus with the rest of us because it is HARD WORK to create persuasive copy that drives conversions as well as craft engaging content that regularly captivates your audience.  Add in a robotic writer into the mix and now the competition has moved to a bigger ballpark. As a mamaprenuer, realistically, you have like, what? 2 maybe 4 hours a day - albeit broken hours - to work on your small business. You take some of that precious time and publish a blog post, a home page, or launch email copy, only to receive lackluster engagement or conversions, i.e. sales ..read more

(6-minute read…it’s worth it) You need a non-Gmail/Yahoo email address to have a professional blog or small business.  E.g. my email is emily@buildingastorehouse.com  It took me months into turning my blog into something beyond an online journal before I learned that little nugget of knowledge. And it’s not because you need to appear professional, although that definitely helps. On the technical side, Google and the world wide web will actually flag your website and your email address as potential spam if it’s not a professional email address. Why am I jumping into tech mode right aw ..read more

(4-minute read) You’re not a lady who looks for the easy way out…at least not most of the time. ? So don’t let the headline of this post scare you into thinking that I’m going to sell you on some schemie process.  I am going to try to convince you that there is a standardized process to follow for writing blog posts that might make it easier than how you’re going about it now.  My goal is to limit the blink time of your cursor. There’s no fast track to writing a blog post. Actually, there is, using artificial intelligence.  Am I the only one who thinks A.I. blog post writing is ..read more

4-minute read You are a time wizard.  You’re nurturing your marriage, your most vital relationship on this Earth.  You’re rearing one or more individual human beings who are wholly dependent on you for their survival.  You’re managing a household and all of the activities in and outside of it.  In a single ?? day. ?? And you want to run a successful small business in between all of this. You are a time wizard!  Since you don’t need to know how to fit a lot of tasks into a short amount of time, you don’t need a post on how to create a schedule or a routine.  ..read more

(4-minute read) This post is focused on the copy of your website.  If you’re looking for website design, you’re in the wrong place. Your website copy, the words your audience reads when they visit your website, is the most important piece to get right.  Because *this might hurt* your incredibly helpful service, beautiful handmade craft, or heart-penetrating cause doesn’t sell itself. ? If you can’t TELL me, as your audience, why what you do will help me and why I should trust you, then I don’t care and I’m finding the next person who will help me. If you’re all set with on-brand-ever ..read more

5-Minute Read Letting the idea of starting a small business germinate should ignite a few pistons for you, but undue pressure should not be one of them. ?Pressure to post daily on social media in order to establish a presence and beat the algorithm. ?Pressure to publish multiple blog posts a week in order to speed up the SEO capturing process. ?Pressure to create the full gambit of services or products right out the gate AND follow the consumeristic attitude of pushing your product every 3-day weekend in America. ⌛Pressure to sacrifice an inordinate amount of time with your family in the name ..read more

4.5-Minute Read Everyone and their second dog has a blog, a small business, or an influencing platform that tells their story. It’s soooo been-there-done-that-got-that-tshirt. Why on EARTH would I want to contribute to noise? Especially if you’ve been burned by it in the past. Because not all of it is NOISE?my friend!   Consider this very normal, noisy moment: I was at my OB/GYN’s office watching the women’s health TV programming and a woman was telling the story leading up to her double mastectomy. With no sound, I could only read captions.  There were about 10 other people in the ..read more

3- Minute Read One of my best friends recently told me that she needs to laugh more. Friend, this post is dedicated to you, and all of my mamas who need a ‘lil chuckle. Take out your smile, loosen your jaw, and let’s give your beautiful, contagious laugh an exercise. If you, my dear reader, need to laugh more, subscribe to The Weekly, my entertaining, kinda quirky, and educational newsletter that drops every Thursday morning. You can get on the exlusive list here. RELATED: The Storehouse Spring Cleaning Series Mamas, We Need to Laugh More My friend is right. We do need to laugh more. “People ..read more

4-minute read The learning points below stem from my experiences, but I hope YOU find some inspiration here too; these ideas will be short and sa-wheet! If you’re already pickin’ up what I’m dropping or sniffin’ what I’m stepping in, get your spot on my private email list where I’ll send you a weekly edition of The Weekly (clever right?), my entertaining, kinda quirky, and educational newsletter.  Do you journal? I have been an on-and-off journaler for pretty much my whole life - ever since I received my first Barbie diary, complete with lock and key, at 6 or 7 years old. I think I tosse ..read more

4-minute read Raise your hand if you become flustered, anxious, annoyed, and/or dilapidated anywhere from 60 to 20 minutes before dinner time. ✋? In my limited experience, I believe these feelings start storming because of 2 primary and previously-set expectations.  In family-centered circles and communities, your time dinner table is hyped up as one of the most important moments of your day. This is not bad; in fact I wholeheartedly agree with this expectation.  It is the one time during the day where every member of our family has the same agenda: we want to eat. The second expec ..read more