Wine sales typically spike from September to December as consumers purchase wines for holiday get-togethers and gifts. Thus this is the time for wineries to execute holiday sales and marketing campaigns to increase wine sales during the holiday season. To help you increase sales during the holiday season, we have gathered the best sales tips proven to work. 4 proven to work Holiday season wine sales tips 1. Offer discount Offering a discount is, by no surprise, the best and most effective way to boost wine sales. However, you want to be smart about it and not have discounting as a long-term st ..read more

Traditionally most wines are sold from September to December. In the US, wine sales start to rise for the Thanksgiving celebration, while in parts of Europe, with the celebration of St. Martin’s Day, and ends after the New Year on both continents. While the peak sale period is right before the start of the Christmas-New Year holiday season. Although the holidays are still a month and a half away, it’s crucial to sell as much as possible before the start of the Holiday season. This year especially, due to the latest news on the lack of shipping containers, and the rise of covid cases. Namely, l ..read more

Summer is the time of the year when most people get a bit more relaxed, go to summer holidays, eat ice-creams, have BBQs, and in general spend more time outdoors. Having this in mind when planning sales in your winery will help you boost summer wine sales. Although the summer of 2021 will not be an ordinary summer as the Covid-19 still threatens us, it doesn’t mean you can’t boost wine sales. Guarantee good wine sales this summer by following the below tips, while taking all the safety precautions for you, your employees, and your customers. 1. Use social media Yes, we are putting social media ..read more

In 2020, a Covid-19 pandemic shook the vineyard and wine industry hard. Some winegrowers we had talked to in the springtime really felt the consequences when restaurants, bars, and hotels closed their doors, as their sales largely rely on the tourism and hospitality industry. Moreover, in the summer months, many were juggling between green harvest and turning unsold wine into disinfectant. Due to disturbance in sales and increased costs to adapt vineyard work organizations to prevent the spread of the virus, winegrowers are now having a hard time coping with all the costs. Now on the brink of ..read more

An important part of growing winegrapes is also making business. While some growers concentrate only on the farming aspect and sell grapes to wineries, others process the grapes into wine or juice and sell it on-site, on the local market, and worldwide. No matter the business model, some vineyard farms generate more income than others, while some struggle for bare survival. Why is that so, and how can small family-owned vineyard farms improve their business? Growing winegrapes is not just about producing the crop, but it’s also about making business. Characteristics of small-family owned vin ..read more

The coronavirus outbreak has caused an emergency situation across the world. For this reason, people are stockpiling; and as wine is not staple food, many may forget to buy it – but it doesn’t have to be like that. Check below some tips on how to sell wine during coronavirus pandemic. Coronavirus and agriculture production After the coronavirus escalation at the end of December in Wuhan, China, the virus SARS-CoV-2 which causes Covid-19 has spread all around the world. About 2,5 months later, it seems that China has managed to tame the virus, while in Europe and the USA the virus escalated to ..read more

In order to help winegrowers to sell more wine in 2019, we have examined wine consumption trends for this year. Although each country has it’s own specifics, we can draw parallels in wine consumption. After all, wine is a globally desirable good that is not geographically bound when it comes to sales. By knowing wine consumption trends winery can adjust it’s marketing to boost wine sales. In the past we have already written about marketing strategies wineries can use to boost sales, and some of those tips are still very relevant. Nevertheless below we have provided 6 wine consumption trends fo ..read more

There is a little more than one month to the Christmas and Holidays season: the time of the year in which you can really boost your wine sales. Believe it or not, holiday shopping starts as early as September and October, while November and December are the peak months. Especially in December, the shopping spirit increases drastically: in the UK, retail sales grow by 30% during Christmas time. Statistics show that Holidays season is the peak time for wine sale, according to Wine Industry Metrics last year the last quarter brought approximately 30% of total annual revenue for Californian wineri ..read more

A member of our mailing list, Nada, asked us to write an article about how to identify a target market for a new winery they are starting. Since knowing your target market, and specializing for it, is one of the pillars to achieve recognition in a market segment, and consequently to rise the market value of your wine, we believe that this is an interesting topic for many of our readers. Here is what we learned up to this moment, and hopefully gives a good starting point for your further refinements. 1. Do some market research It’s a debated topic in any business sector whether this step should ..read more

The 31st of October is in a number of countries known for the celebration of Halloween. Halloween tradition originates from the Celtic festival, dedicated to remembering the dead souls. Today, we associate Halloween as a fun time with traditional carving of pumpkins, trick-or-treat, wearing spooky costumes, telling horror stories, and parties with costumes where people get dressed in zombies, witches, skeletons, and ghosts. This is also a time when tables are full of delicious food, and of course candies. Winegrowers make use of the occasion and prepare a Halloween party to boost wine sales ..read more