Creating a strong online presence is a must in today’s wine world, but let’s face it, the process can seem daunting. That’s where our white glove service steps in, offering a hands-on, personal approach to building your winery’s website. This isn’t about just making things look pretty (although we do that too); it’s about building a digital space that feels like a natural extension of your winery. Here’s the lowdown on how we make the magic happen, without all the jargon. What is White Glove Service, Really? Think of us as the helpful neighbor who knows a lot about the internet. Our white glov ..read more

In the ever-evolving digital landscape, the decision between renting and owning your winery website can significantly impact your brand’s online presence and operational flexibility. Understanding the nuances of each option is crucial for strategic digital asset management. Let’s dive into the differences, explore examples of platforms that support each model, and weigh the benefits and drawbacks. And we love a good analogy so expect some real estate references along the way… The Foundation: Renting vs. Owning Renting a website is akin to leasing an apartment. You pay a monthly fee to use a pl ..read more

Imagine your website as a welcoming tasting room, the heart of your winery. Just like you wouldn’t use random grapes to craft a world-class Cabernet Sauvignon, you need the right tools to build your online presence. Layouts, templates, and custom design approaches offer a spectrum of flexibility and control to suit your winery’s unique needs. Website Layouts: The Foundation for a Thriving Online Presence Think of your website layout as the foundation of your winery estate. It defines the overall structure and flow of information, dictating how elements like headers, navigation, captivating vis ..read more

There’s a buzzword that’s been circling the internet longer than “AI” and it’s not slowing down. “Sustainability” is a hot topic (pun intended) and it’s an integral part to brand’s image. So raise a glass to a greener future with us and let’s explore how the idea of sustainability in the in wine interweaves with marketing. Why the Wine Industry Should Sip on Sustainability For starters, the world is not just warming; it’s getting positively toasty. We’ve seen the news, and we’ve felt the change – extreme weather patterns, melting ice caps, wildfires, the works. But here’s where it gets interes ..read more

There’s never been a better time to be a techy or marketer. And if you’re reading this, you probably have fallen for the new love story that is AI and Marketing. In this blog, we’re diving into the world of artificial intelligence (AI) and exploring how this wacky, often misunderstood, sometimes controversial, yet undeniably groundbreaking tech, is slated to reshape the wonderful world of marketing. Buckle up, because it’s going to be a wild, algorithmic ride! Hello, AI! We Meet Again! If you think AI is a shiny, new tech that is just beginning to infiltrate our lives, let’s set the record str ..read more

Imagine walking into a beautifully designed store. It’s visually stunning, yes, but finding what you need is a nightmare. Products are scattered with no clear order, the labels are confusing, and the checkout process is long and tedious. Frustrating, isn’t it? Now, let’s translate that to the digital world. A winery’s website might look sleek and stylish, but if it’s a maze to navigate and achieve what you came for, it’s hardly a success. Enter the art and science of User Experience (UX) Design. At its core, UX design is about understanding what users need, how they think, and how they behave ..read more

Wine eCommerce is increasingly growing. Rabobank reports that online sales of all off-premises alcohol sales in America increased from almost 1.9% in 2019 to about 4% in 2021. With the shift in consumer buying behavior, mainly due to the COVID-19 pandemic, your consumers expect a seamless wine shopping experience. WineDirect, America’s largest direct-to-consumer (DTC) wine merchant, has partnered with the eCommerce platform provider BigCommerce to create an All-New WineDirect platform. You may be wondering what this partnership means for your winery website. BigCommerce is among the leadi ..read more

When shopping online, consumers expect you to provide the same or better experience they would expect in the offline world. 80% of customers say they are more likely to shop with brands that provide tailored personalization. Commerce7, a direct-to-consumer platform, has acquired VineSpring to continue providing winery customers with a better shopping experience. This brings a great change to your wine store. VineSpring offers innovative subscription and eCommerce technology to enable wineries to convert one-time customers to long-lasting members. Some of its features include: Online ..read more

People don’t just buy wine anymore. They buy experiences. That’s why it’s crucial to utilize winery marketing strategies that provide a digital representation of your tasting room. You want to draw customers to you by engaging them at every single touch point along the way. That said, winery advertising and marketing strategies are constantly changing, making it imperative to evaluate past strategies for effectiveness and give new trends a try. Here are some winery marketing trends to take note of. Invest in Winery SEO SEO, or search engine optimization, is one of the most effective strategies ..read more

Making great wine isn’t the only thing you should rely on for a successful winery business. The winery business of today is more dynamic and competitive than it’s ever been. So, how do you make your label stand out in a sea of wine options, both retail and online? People don’t buy wine for the bottle. They buy it for the experience. The goal of winery marketing isn’t really about seeking and responding to consumer input; it’s about influencing tastes. Some vintners engineer wines to earn high critic scores, but the ones that really shape the market adopt more subtle tactics. They aim to build ..read more