Are you tired of navigating through endless pages and irrelevant information when making online purchases? Streamlining the checkout process is not only essential for boosting sales but also for cultivating lasting customer loyalty. Introducing to you, Commerce7 – the ultimate solution tailored to elevate your winery's customers experience. Comparable to Shopify but with a specialized focus on the wine industry, Commerce7 offers the best software with seamless functionality. Commerce7 isn't just another run-of-the-mill POS system; it's a game-changer that caters specifically to the unique need ..read more

In the nuanced world of wineries and direct-to-consumer (D2C) sales, understanding the path your customer takes from discovery to loyalty is not just beneficial—it's essential. This journey, intricate and personal, demands a strategy that goes beyond the ordinary, tapping into the sensory and emotional experiences that wine offers. That's where customer journey mapping comes into play, offering winery owners a blueprint to enhance engagement at every stage. Understanding the Customer Journey in Wineries The customer journey in the wine industry is unique. It's a blend of tradition, taste, expe ..read more

How to Grow Your Email List: Tasting Room and Online Don’t fall victim to the myth that email marketing is dead. When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue.  While this is a traditional channel, it outperforms social media and search engines. With this being the case for wineries, you should always strive to grow your email marketing list so it’s never out of date and constantly grabbing new customers for you to reach out to.  While it might be easier said than done, there are a few communication tactics you could follow.  Gat ..read more

Email Segmentation: Sending the Right Message to the Right People Introduction: The Power of Personalization in Email Marketing In the dynamic realm of email marketing, one size does not fit all. While the content of your marketing emails is undeniably important, the key to successful communication with your audience lies in segmentation – the art of dividing your email list into specific groups to send tailored messages. Email segmentation serves as a strategic ally, and allows you to address the unique needs, interests, and preferences of different segments of your audience, significantly en ..read more

Capturing the Lost Sip: Mastering Remarketing for Online Wine Sales Introduction: The Art of Remarketing in Wine Sales As a winery owner, attracting visitors to your website is only half the battle. The real challenge lies in bringing back those who leave without making a purchase and converting them into loyal customers. This is where the art of “remarketing” comes into play. Remarketing is a powerful strategy that targets individuals who have shown interest in your products but haven't yet committed to a purchase. By understanding and implementing effective remarketing techniques, you can re ..read more

Crafting a Rich Tapestry: Diverse Content Marketing for Wineries Introduction: Embracing a World Beyond Words Diversity in content is like a vineyard's range of grapes; each variety brings its own character and appeal. While traditional blogs have long been a staple of content marketing, there's still a world of content formats waiting to be explored. From podcasts that echo through the vineyard rows to videos capturing the dance of the harvest, each format offers a unique way to engage your audience. At Highway 29 Creative, we believe in not just creating content but weaving a story that reso ..read more

Unraveling the Rich Tapestry of Wine Narratives In the intricate world of winemaking, 'terroir' has long been a sacred term revered by connoisseurs and winemakers alike. It's a concept that captures the essence of a place — the soil, climate, and environment where vines grow. However, the industry has a growing realization: while terroir speaks volumes to enthusiasts, it is often only a small whisper to the casual wine drinker. The vast majority of the consumer base, while appreciative of quality, remains largely uninformed about the nuances of terroir. This disconnect necessitates a broader n ..read more

TikTok & Wine: Exploring the Unconventional Pairing In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse platform, captivating millions with its short-form videos. At first glance, the combination of TikTok and wine might seem incompatible. TikTok, known for its fast-paced, bite-sized content, contrasts sharply with the traditional, sophisticated image often associated with wine appreciation. However, this unexpected fusion has brought a refreshing and accessible perspective to wine culture, appealing to both connoisseurs and newcomers. The Social Side of #W ..read more

Audience: The Heart of D2C Success For winery owners, direct-to-consumer (D2C) marketing isn't just a channel; it's a connection. Building an audience in D2C isn't just about selling more bottles but forging deeper relationships with your consumers. This approach turns customers into brand advocates, ensuring immediate sales and long-term loyalty. In this blog, we'll explore how to effectively grow your audience in the D2C space, combining the richness of your winery's story with smart, engaging strategies. Vine to Virtual: Leveraging Digital Platforms In the digital era, your online presenc ..read more

Blending Art and Strategy in Winery Blogging Blogging for your winery is not just about showcasing your passion for winemaking; it's a strategic art that blends storytelling with marketing. While your creative writing skills are a valuable asset, effective winery blogging requires more. It's about crafting messages that resonate with your audience, align with your brand, and ultimately, lead to wine sales. The Purpose Behind the Posts Before diving into the world of winery blogging, it's crucial to understand its purpose. Your blog should educate customers, tell your brand's story, and subtl ..read more