Table of contents 1. When should you conduct UX testing? 2. Why UX testing is important for digital products 3. How to present UX research findings 4. Conclusion 1. When should you conduct UX testing? UX testing should take place regularly throughout the design and development process. It should be ongoing, using different assessment and testing methods for each new feature or design tweak. Here are some key moments you might choose to run a usability test: Before designing a new product. This helps you base design decisions on genuine user insights and prioritise what users seek. Before deve ..read more

Table of contents 1. Overview of research democratisation 2. Commonly discussed challenges 3. Unveiling the unspoken challenges and how to overcome them 4. Making UXR open to everyone: A new way to think 5. Conclusion 1. Overview of research democratisation User researchers are facilitators as much as researchers. A common user researcher’s fallacy: “My job is to learn about users”. Truth: “My job is to help my team learn about users”. — Caroline Jarrett When people with zero knowledge about these complexities dive into research, things can go south. It’s like expecting anyone to whip up a gou ..read more

Table of contents 1. Lost in space 2. Who is your target group?  3. From abstract target groups to tangible personas 4. UX writing: An indispensable dialogue with your target group 5. Shaping digital interaction with words 6. Tone and voice: creating a consistent user experience 7. Practical usage: How tone and voice work in dialogue with users 8. Mastering dynamics through adaptability 9. Target group-specific user testing 10. Testing, checking, optimising: The ongoing dialogue in user testing 1. Lost in space Focusing on the needs of the target audience is a key aspect of business succe ..read more

Table of content 8 tips to reduce cart abandonment Tip 1: Display trust badges Tip 2: Optimise your website for mobile Tip 3: Simplify the sales funnel Tip 4: Offer ample customer support options Tip 5: Create exit-intent triggered pop-ups Tip 6:  Offer guest checkout options Tip 7: Be clear about your return and refund policy  Tip 8: Be clear about shipping costs and delivery times 10. Conclusion 8 tips to reduce cart abandonment A Baymard Institute study showed that the average cart abandonment rate is 70.19%, meaning seven in ten customers who place products into their shopping ca ..read more

Table of content 1. WordPress in 2023 2. Why does site accessibility matter? 3. Accessibility tips for UX professionals 4. Inaccessible sites risk lawsuits 5. Does WordPress prioritise accessibility? 6. How to choose an accessible WordPress theme 7. Wrapping up 1. WordPress in 2023 A whopping 810 million websites will be powered by WordPress in 2023. If you’re the owner of one of those sites, it could be time to review your own accessibility features. WordPress offers a range of inclusive templates that prioritise users of all abilities, so it’s important that you use them to your advantage. W ..read more

Table of content 1. The challenges in UXR analysis 2. You have no standardisation in data collection and analysis 3. It’s difficult to synthesise and interpret large amounts of data 4. It’s hard to ensure the confidentiality of user research data when analysing it across the organisation 5. Your stakeholders aren’t involved enough in user research analysis 6. Translating research findings into actionable insights is tough 7. Final thoughts 1. The challenges in UXR analysis Understanding the challenges in UXR analysis ahead of time will help you conduct more effective research, produce higher-q ..read more

Table of contents 1. What is social desirability? 2. What is the effect of social desirability on studies? 3. Steps to avoid social desirability bias 4. Record and measure objective data (or at least pretend to) 5. Final thoughts 1. What is social desirability? We all want to be seen in a good light, whether that’s by downplaying our so-called “bad habits” or by exaggerating our good ones. This can be done by outright denying, claiming certain behaviours or simply giving incorrect answers. We might not want to admit that we don’t always regularly sort and recycle our household waste or file ou ..read more

Table of contents 1. Understanding Cognitive Psychology 2. Five ways to improve the effectiveness of UX design 3. Understand user mindset and dynamics 4. Conclusion 1. Understanding Cognitive Psychology Before we can start implementing concepts of cognitive psychology while designing for UX, it is important for designers to understand what the term means. Cognitive Psychology is a field of study that deals with human behaviour. It is the science of understanding various internal mental processes, including perception, judgment, thinking, attention, and learning. 1.1 Schema Theory Schema theory ..read more

Table of contents 1. Introduction 2. Understanding the seven stages of new product development 2.1 Generating ideas 2.2  Screen your ideas 2.3 Concept development and testing 2.4 Business analysis and marketing strategy 2.5 Time to develop your product 2.6 Release the product to a sample market 2.7 Launch your product 3. Final words about the different stages of the product development process 1. Introduction You need to understand what customers are looking for and you need to develop something that is going to cater to their needs, not only now but in the future. It can be a lot to take ..read more

Table of contents 1. What are a UX surveys and how do they benefit your business? 2. Six strategies for UX surveys 3. Four types of UX survey questions 4. How to create, distribute, manage, and analyse UX surveys 5. Top five survey tools for conducting UX surveys 1. What are UX surveys and how do they benefit your business? A UX (user experience) survey is a questionnaire that comprises questions that enable you to collect quantitative and qualitative aspects of the users’ interaction with the customer service or website. Responses to UX surveys help you to understand the SWOTs (Strengths ..read more