Connecting With Users: Applying Principles Of Communication To UX Research Connecting With Users: Applying Principles Of Communication To UX Research Victor Yocco 2024-04-09T10:00:00+00:002024-04-10T07:38:43+00:00 Communication is in everything we do. We communicate with users through our research, our design, and, ultimately, the products and services we offer. UX practitioners and those working on digital product teams benefit from understanding principles of communication and their application to our craft. Treating our UX processes as a mode of communication between users and the digital e ..read more

Five-Second Testing: Taking A Closer Look At First Impressions (Case Study) Five-Second Testing: Taking A Closer Look At First Impressions (Case Study) Eduard Kuric 2023-12-06T10:00:00+00:002023-12-07T08:06:43+00:00 In today’s world of shortening attention spans and omnipresent hustle, wasting even a second could mean losing the chance to earn more time from a person you want to impress. If your interests lie in creating good user experiences, there is a fair chance you have heard of five-second testing. Five-second testing is an established technique of usability research used by UX researche ..read more

Creating And Maintaining A Voice Of Customer Program Creating And Maintaining A Voice Of Customer Program Victor Yocco & Dana Daniels 2023-11-21T12:00:00+00:002023-11-23T04:06:40+00:00 For those involved in digital and physical product development or leadership, consider a Voice of Customer (VoC) program. A VoC program systematically gathers and analyzes customer insights, channeling user opinions into actionable intelligence. VoC programs use surveys, analytics, interviews, and more to capture a broad range of customer sentiment. When implemented effectively, a VoC program transforms raw ..read more

Everything I Know About UX Research I First Learned From Lt. Columbo Everything I Know About UX Research I First Learned From Lt. Columbo Slava Shestopalov 2023-10-12T08:00:00+00:002023-10-13T12:20:46+00:00 If you don’t know Lieutenant Columbo, I envy you. I wish I could erase my memory and watch this TV masterpiece for the first time again. Columbo, a Los Angeles homicide detective, has become a cult character in American crime drama in the 1970s. Each episode of this show reveals the murderer from the first minute, and the main mystery is how Columbo proves their guilt and distinguishes betw ..read more

How To Create A Rapid Research Program To Support Insights At Scale How To Create A Rapid Research Program To Support Insights At Scale Devin Harold 2023-07-12T15:00:00+00:002023-07-13T16:07:53+00:00 While the User Experience practice has been expanding and will continue to balloon in the coming years, so have its sub-disciplines such as content strategy, operations, and user research. As the practice of UX Research matures, scalability will continue to be important in order to meet the rapid needs of iterative product development. While there are several effective ways to scale user research ..read more

A Pragmatist’s Guide To Lean User Research A Pragmatist’s Guide To Lean User Research Paul Boag 2023-03-10T08:00:00+00:002023-03-10T22:05:40+00:00 We don’t live in an ideal world. Most of us have too much work, too little time, and too small a budget. When it comes to digital projects, it seems like our clients or bosses always prioritize speed over quality. To make matters worse, we read countless articles telling us how we should do things. These articles emphasize research and testing but do nothing more than leave us disillusioned and add to our imposter syndrome. In this article, I want t ..read more

How To Build Strong Customer Relationships For User Research How To Build Strong Customer Relationships For User Research Renaissance Rachel 2023-01-27T11:30:00+00:002023-01-29T02:04:05+00:00 Nurturing connections with your customers is one of the most effective ways to gain valuable insight into their experiences with your product and make informed decisions that fuel growth and success. A really great way to build customer relationships is by regularly involving them in user research. However, getting customers involved in user research in the first place can be challenging because they migh ..read more

Better ROI For Your Digital Products: Why Continuous Research Is Key Better ROI For Your Digital Products: Why Continuous Research Is Key Suzanne Scacca 2023-01-26T10:00:00+00:002023-01-29T02:04:05+00:00 This article is sponsored by Maze Although you might be able to map out the development of a new product with a definitive start and end date, there really is no end point. The most successful digital products are the ones continually being debugged, updated and enhanced. By extension, the most successful brands are ones that draw valuable lessons from the development of one product and apply ..read more

Unconscious Biases That Get In The Way Of Inclusive Design Unconscious Biases That Get In The Way Of Inclusive Design Trina Moore Pervall 2022-09-29T21:00:00+00:002022-09-30T08:33:15+00:00 As designers, we want to design optimal experiences for the diverse range of people a product will serve. To achieve this, we take steps in our research and design decisions to minimize the risk of alienating product-relevant social identities, including but not limited to disability, race/ethnicity, gender, skin color, age, sexual orientation, and language. According to psychologists, we all have unconsciou ..read more

Accelerating UX Maturity With A Breakthrough Project Accelerating UX Maturity With A Breakthrough Project John Scott Bowie 2022-07-04T14:00:00+00:002022-07-04T15:33:11+00:00 You can incrementally advance corporate UX maturity by conducting user research, designing new features, and repairing existing ones while emphasizing how your work improves the user experience. Experts agree this approach is effective, but it may take long before the company truly groks and values UX. To accelerate culture change, you must find and solve a big unmet user need. But an innovative solution is not enough; you ..read more