Writing an effective Magento developer job description is the first step toward hiring what may be one of the most important members of your team. But how do you write one? After almost 20 years of working with the platform, we know all about what a Magento developer is, what they do, and what to look for when you want to hire one. What Is a Magento Developer? Before we jump into looking at what these important job descriptions should include, it might be helpful to first cover what exactly a Magento developer does in case this is the first time you’ve hired for this position. A Magento de ..read more

If you want to dominate B2B eCommerce, you need the right platform for the job. In 2023, you have dozens of options to choose from. The good news is that you really only need to consider three: Shopify if yours is a small business BigCommerce if it’s a medium-sized business Adobe Commerce/Magento if you run an enterprise Okay, it might not be that simple. The right choice will depend on some unique factors you’ll need to consider. In this article, I’ll go through specific factors for each of these B2B platforms and cover some important aspects of B2B Top 4 B2B eCommerce Challenges Accord ..read more

Over the past two decades, we've worked with a wide range of B2B companies – from wholesalers to manufacturers. We’ve had a lot of success, too. You can check out this blog post to see an example of how we grew a B2B company’s revenue by 61.72%. Or check out these eCommerce case studies for more examples of our success with B2B companies. What Is B2B eCommerce Marketing? Before we continue, let’s define what B2B eCommerce marketing is. B2B (business-to-business) eCommerce marketing refers to the strategies and activities that businesses use to promote and sell their products or services t ..read more

After 20 years as an eCommerce development agency, PWAs (Progressive Web Apps) are quickly becoming one of the most popular services we’ve ever offered here at IWD. As more and more companies have embraced them, it’s become obvious that PWAs are the future of the Internet – something Steve Jobs predicted well over a decade ago (which we cover in the video above). But why have so many business owners invested in the power of PWAs? That answer – and everything else you need to know about Progressive Web Apps – is below. What Are Progressive Web Apps? PWAs are websites that work, look, and f ..read more

Adobe Commerce is one of the most popular eCommerce platforms on the planet. And while we’ve covered its many impressive features before, maybe some of the most compelling evidence is simply how many successful eCommerce companies depend on Adobe Commerce to reach their ambitious goals. We recently showed this with a post on how Wilson Sporting Goods uses Adobe Commerce to offer a user-friendly, high-converting online experience. In this post, we’re going to talk about how popular outdoor clothing company Helly Hansen makes the most of what Adobe Commerce has to offer to conquer their eComm ..read more

Updated: 6/29/23 SEO is important for every eCommerce company, but what works best for businesses that sell products is different than other types of SEO. eCommerce SEO is a specific type of Search Engine Optimization that foregoes all the many other strategies that work for local businesses or people who sell services. It’s also the type of SEO we specialize in at IWD, which is why we put together this list of tips for eCommerce companies to follow in 2023. 10 SEO Tips That Will Drive Traffic to Your eCommerce Store And there’s the really important thing about these 10 eCommerce SEO ti ..read more

Adobe Commerce is arguably the best eCommerce platform on the market, especially for large businesses and enterprises. The breadth of what it can do “out-of-the-box” combined with its prospect for endless customizations is why household names and industry icons like Wilson Sporting Goods depend on the popular eCommerce platform to dominate their markets. (Note: You may still know Adobe Commerce by its previous name, Magento Commerce, but Adobe purchased Magento back in 2018 and has been slowly rebranding ever since) 6 Ways Adobe Commerce Helps Wilson Dominate eCommerce In our most recent ..read more

Here at IWD, we’ve been big fans of Adobe products for years – including the very popular Adobe Analytics platform. We have 22 employees who represent 35 different Adobe credentials in everything from Adobe Commerce to, of course, Analytics. When it comes to this powerful platform, one of the most common questions we get is, “How much does Adobe Analytics cost?” The Price of Adobe Analytics (It Depends) First, Adobe Analytics isn’t free, and it doesn’t offer any kind of free demo version to try before you buy. That’s a common misconception because Google Analytics does offer users a free vers ..read more

How to ACTUALLY Find Low-Competition Keywords Low-competition keywords that gets tons of traffic are the Holy Grail of keyword research. In all of our years of doing SEO for eCommerce companies, it’s easily one of the most popular requests we get. And the reason is as obvious as it is completely understandable. People want as much traffic as possible as soon as possible. But here’s the thing: focusing on low-competition high-traffic keywords is a REALLY bad idea. Let’s look at why. (And then I’ll be a total hypocrite and show you the RIGHT way to ACTUALLY find keywords that can give you tons o ..read more

Without keyword research, you can’t do effective search engine optimization. However, eCommerce SEO is very different than other forms, meaning that keyword research for eCommerce companies is very different, too.  Fortunately, learning how to find the best possible keywords for your eCommerce website – and understanding how to use them – is fairly simple. At IWD, we do this all the time for our SEO clients. And while our approach differs from the run-of-the-mill version most agencies use, it’s proven to be incredibly reliable for consistent results – specifically, a lot more traffic ..read more