How DTC brands can flex TV through growth stages
Eicoff Blog » DTC
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2y ago
Over the past year, we’ve seen more and more ..read more
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Over-65s to drive American e-commerce growth
Eicoff Blog » DTC
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2y ago
An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak ..read more
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How I Built This (2 lessons learned)
Eicoff Blog » DTC
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2y ago
As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair ..read more
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D2C Brands Driving The Highest Traffic To Their Sites
Eicoff Blog » DTC
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2y ago
Thrive Market, Home Chef, Daily Harvest, Misfits Market, Veestro, New Age Beverages, and Suja Juice have shown the highest gains in direct-to-consumer in the food delivery sector ..read more
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How Lively is using linear TV ads to acquire customers
Eicoff Blog » DTC
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2y ago
In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV ..read more
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TV's Impact on Consumer Behavior During COVID-19
Eicoff Blog » DTC
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2y ago
The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement ..read more
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Peak selling and the pandemic
Eicoff Blog » DTC
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2y ago
Research on the changing landscape of retail peaks at a time of sustained online growth ..read more
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Under Armour pursues plans to break ties with some retailers
Eicoff Blog » DTC
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2y ago
Under Armour said Wednesday it is forging ahead with its turnaround strategy to pull its sneakers and sweat-wicking tops out of struggling middlemen and instead pour investments into its own stores and website ..read more
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The Direct-To-Consumer Craze Is Slamming Into Reality
Eicoff Blog » DTC
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2y ago
They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight ..read more
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Avoid the Google Toll – Go Direct to Your Consumer
Eicoff Blog » DTC
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2y ago
Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward ..read more
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