5 Tips for Manufacturers Going Direct To Consumer
Salesforce » Direct-to-Consumer
by Eric Marotta
1M ago
Editor’s note: This is one of our more popular posts, so we gave it a refresh on February 9, 2021 to keep it fresh and reflect recent developments. Manufacturers have an exciting opportunity to augment distributor networks with their own digital commerce site. Going direct to consumer (D2C) builds the long-lasting relationships with brands that customers crave. It avoids some problems caused by outside forces like the pandemic. And when done right, it boosts growth: More than half of consumers intend to make a purchase when they visit a manufacturer’s website. But a D2C ecommerce site is more ..read more
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3 Ways to Build More Trust With Customers
Salesforce » Direct-to-Consumer
by abendersky
1y ago
For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis discussed the issues around trust and how companies can get to know their customers better.  A main theme? Just be human. That was a finding in Salesforce’s fifth edition of the State of the Connected Customer, a global survey of nearly 17,000 consumers and business buyers across 29 ..read more
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5 Ways to Identify and Promote Your Transferable Military Skills in the Salesforce Ecosystem
Salesforce » Direct-to-Consumer
by kbayer
1y ago
1. Find the right mindset 2. List your skills 3. Map your skills 4. Promote your personal brand 5. Network and connect We all have transferable skills Blazing your trail can be hard. Understanding the next step on the path or even finding the right direction can be daunting. I went from being a Corporal in the Royal Military Police, with a very structured and planned path, to becoming very lost with no direction very quickly. But with the right plan and a lot of hard work, I successfully landed my ideal role in the Salesforce ecosystem. Here are five key ways you can highlight your amazing ..read more
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Bots Coming For Your Job? Don’t Fret – Your Humanity Is Your Strength
Salesforce » Direct-to-Consumer
by brian.costa
1y ago
If you’re like most people, you probably think there’s a good chance that artificial intelligence (AI) or automation will significantly impact the global job market. Yet surveys show that most of us think these disruptive technologies are primarily going to affect someone else — someone with a skill set or an educational background that lends itself to repeatable work. This is a risky assumption. Automation technology is evolving and getting more advanced every day.  Here’s the truth: the robots are not only coming — they’re already here. But that doesn’t mean we’re all out of a job. It m ..read more
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There Are Many Futures of Work — Which One Are You Creating?
Salesforce » Direct-to-Consumer
by lee.l
1y ago
If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. The long-established social contract between employees and employers is being rewritten on a global scale. One thing is clear – there is not a singular future of work. There will be a variety of futures available to your organization, and you will need to decide which one makes sense, and how to create it.  We can help.  I am the Chief Strategy Officer of Salesforce Innovation. In this capacity, I help our most strategic customers – and our own organization – explore ..read more
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These 4 Customer Objections Sink Deals — How Should Your Sales Team Respond?
Salesforce » Direct-to-Consumer
by Ben Greeley
1y ago
You’ve probably been here before: part way through contract negotiations, a customer raises a red flag. Suddenly, you’re left scrambling to address all customer objections without losing the momentum of the deal, hoping to keep a close in sight. Best-case scenario: you make it to the finish line and ink the deal. Worst-case scenario: the deal fizzles and you’re left holding the bag. Customer objections can arise from anywhere. Your prospect may have concerns about the sincerity of the salesperson, the quality of the product, the reliability of service, the price, or the amount of risk involved ..read more
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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?
Salesforce » Direct-to-Consumer
by kimberly.peterson
1y ago
Is age part of your equation when you think about diversity, equity and inclusion? It should be, especially now with five generations currently in the workplace. Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. According to an AARP survey of corporate executives, 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting ..read more
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This Nonprofit Uses Technology To Improve Families’ Lives — Here are the Apps That Make it Possible
Salesforce » Direct-to-Consumer
by kimberly.peterson
1y ago
Research shows that the human brain develops more between birth and three years of age than during any other time in our lives. That’s why Edima Elinewinga, chief technology officer at Zero to Three, is passionate about advocating for children. “All babies need a good start at life, especially in underprivileged communities,” Elinewinga shares. Zero to Three (ZTT) is a nonprofit that has worked with families and young children for the last 45 years. ZTT’s initiatives ensure children and families are prioritized, and it helps develop public policies toward those goals. It works with the court s ..read more
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Flexible Work Demands New Skills of Leaders
Salesforce » Direct-to-Consumer
by lee.l
1y ago
If the number of new management books, conferences, and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of company culture — flexible work.   Surveys show that employees want, and employers will oblige, flexible work arrangements where employees work in the office only part of the time. It makes sense, given productivity has remained strong as everyone from CEOs to individual contributors worked remotely for the past year and change.  But large scale, sustained flexible work ..read more
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6 Order Management Trends Here To Stay
Salesforce » Direct-to-Consumer
by
1y ago
Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Nearly everything can be delivered — and customers like it that way. But a delayed package or inaccurate delivery data could drive a loyal customer to abandon your brand. Six new order management trends will shape shopping and business buying forever. With the right tools and strategies, companies can keep deliveries accurate and o ..read more
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