On the Tuesday evening before the the start of the 2024 Genesis Invitational, fashionistas, trendsetters and select members of the golf media gathered in a private meeting space in Pacific Palisades, California, a few miles from Riviera Country Club for a closed-door event. Hosted by Erin Andrews, CEO David Abeles, announced the creation of Sun Day Red, a new lifestyle and golf brand in partnership with Tiger Woods. That evening, select pieces like hoodies, polos, sweaters, golf accessories, pants, golf shoes and more we shown for the first time. Starting the next morning in his pro-am with Bu ..read more

It’s no secret that ladies love their shoes, and a pair of golf shoes may be the ticket to Mom’s heart. Golfweek has rounded up styles perfect for the traditional golfer to the street fashionista. Nowadays, some companies have crafted a hybrid model that lasts on the course and to a lunch with friends or errands on the town. There is no need to compromise style with our picks. We have gathered some stars from some iconic brands such as Adidas, FootJoy, Puma, Ecco, G/Fore, True Linkswear and more. Take a look below for trending styles that are on the rise for women in 2024. For more Mother’s D ..read more

Jason Day’s apparel isn’t the only change to his look this season as he returns to Dallas this week as the defending champion at what is now known as the CJ Cup Byron Nelson. While Day’s partnership with Malbon has made headlines – especially at the Masters – he also is wearing new footwear this season. Day has taken an equity stake in Payntr Golf and will be creating a new collection – a tech classic look that also incorporates Payntr Golf’s proprietary propulsion technology and advanced comfort features – dubbed the X1 Proto. “It’s been a while since my feet have felt this good,” D ..read more

Listen up, everybody who has a mother in their life: Mother’s Day is coming up on May 12, 2024, so it’s time to start looking for gifts for the caring women in your life. And if that lady is a golfer, you’re in luck. Here at Golfweek, we’ll be releasing several Mother’s Day-themed lists to make sure you get everything you need. In this list, we’ve searched the internet for some of our favorite gifts under $100. Some of the brands featured below include Nike, Adidas, Fore All, TravisMathew, New Balance, Malbon Golf, B. Draddy and more. If you’re looking for more Mother’s Day content, check out ..read more

There are still a few months separating us from extremly-high temperatures, which means you need the right kind of apparel to stay comfortable on the golf course. Don’t worry, we’re here to help. Over the next several months, Golfweek will be releasing apparel and equipment lists to make sure you have everything you need to have a successful 2024 golf season. In this list, we’ve scoured the internet for some of our favorite golf hoodies from brands like Nike, Johnnie-O, Adidas, TravisMathew, Peter Millar and more. If you’re interested in checking out some of our other apparel and equipment li ..read more

Mother’s Day is quickly approaching and it may feel daunting to shop for all the special women on your list. Whether they are a single digit handicap, starting to play or you are trying to encourage them to pick up a club for the very first time, Golfweek is here to help. More ladies than ever are picking up golf across the globe and expressing their style and personalities on the course. Ladies are taking the golf community by storm and are here to stay. Golfweek has rounded up clothes, shoes and accessories from trendy brands such as TravisMathew, Adidas, FootJoy, Fore All, Greyson and more ..read more

For the second time in three seasons, world No. 1 Scottie Scheffler slipped on the Green Jacket — with a little assist from LIV Golf member and defending champion Jon Rahm — as the champion of the year’s first major championship, the Masters. Augusta National once again was centerstage for four days and provided excitement and intrigue all week long. Even though the tournament is over and we now have to wait until next year to see Augusta National again, that doesn’t mean you can’t keep the spirit alive all year long. Over the last month, Golfweek has released several apparel lists highlighti ..read more

Luxury golf brand Duca del Cosma recently released its newest golf shoe collection, the SS24. It’s headlined by lightweight outsole technology and a host of vibrant new designs. The Airplay 15 outsole featured in this collection is applied to four new styles and enables golfers to enjoy top-of-the-line comfort and game-enhancing performance by using premium materials in a smart-sole design. The outsole is crafted to reduce foot fatigue and is built to maximize support and stability. “This latest range shows exactly why we dare to be different and continue to push the boundaries of modern golf ..read more

The first two rounds of the 2024 Masters have come and gone, and now it’s time for moving day at Augusta National. Plenty of big-name stars are in the mix, setting up an incredible weekend for the year’s first major championship. Before the week is over, we wanted to share some of our favorite Masters-themed apparel items with you from brands like Nike, Devereux Golf, Rhoback, Under Armour, Malbon Golf and more. Some of these items are part of larger collections, and some are independent but must-own items. If you’re interested in our other Masters-themed lists we released in the last few wee ..read more

The best week of the year has arrived. All eyes are on Georgia as the best players in the world have made their way down Magnolia Lane for the 88th Masters Tournament at Augusta National Golf Club, the year’s first major championship. Defending champion Jon Rahm — making his first major start as a member of LIV Golf — headlines the star-studded field that includes world No. 1 and 2022 champion Scottie Scheffler, world No. 2 and four-time major winner Rory McIlroy, 2023 runner-up and five-time major winner Brooks Koepka, 2015 winner Jordan Spieth, among others. And what comes hand-in-hand with ..read more