As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Mailbox providers have published these rules to help email senders get more clarity on how they are protecting their users. By adhering to sender requirements, email marketers can ensure their brand is seen as a trusted sender by the mailbox provider and maximize the chances of being seen in the inbox. What are the bulk email changes? And how will they impact deliverability? Major mailbox providers like Google are now enforcing long-stand ..read more

Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and personalized approach. That means a shift has also happened for consumers as well—they are no longer passive recipients of marketing messages. Instead, they find themselves at the center of highly-tailored campaigns, where advertisements attempt to resonate deeply with their unique preferences and interests—and these types of experiences are what they’ve come to expect and demand. In fact, an overwhel ..read more

Qatar Airways’ Sama 2.0, the first digital human in aviation, wowed audiences at the ITB conference travel trade show in Berlin last month as she interacted with attendees and media, showcasing a new era in customer experience and interaction in air travel. Following the event, she continues to evolve and train within the QVerse, Qatar Airways’ immersive online platform. Digital Humans Defined Digital humans are interactive, 3D avatars powered by artificial intelligence. They are leveraged by brands, corporations and government entities as interfaces for various experiences, like we ..read more

Google Chrome’s third-party cookie deprecation is finally in effect. And so, too, is the fallout from it. But while marketers have had to strategize about solutions for this pending signal loss, it’s worth noting—according to Manny Balbin of Switchboard Software—that the cookie may have been impeding industry innovation in the first place. In an article for AdExchanger, Balbin looks at where the technology may have gone wrong, plus alternatives to consider as cookie use dissipates. “As we reflect on how third-party cookies held the industry back, the point isn’t to spit on the cookie’s partia ..read more

Increased awareness and access to generative AI brings equal parts anxiety and excitement. There are, of course, ethical issues to contend with. But there are also significant advantages to the adoption of AI for professional use, including the increased dexterity and capacity that comes with adding AI-powered tools to your work, according to a PRNEWS piece penned by Kate LaVail, Ketchum’s Managing Director of Analytics. “The integration of AI into the existing work of communications analysts makes it easier than ever before to pull data directly from any number of different data sources, inc ..read more

OkCupid’s recent collab with generative AI, which enlisted ChatGPT to write in-app matching questions for users, resulted in a boost in website traffic and extensive media coverage for the brand. Ahead of CM sister pub PRNEWS’ Leveraging AI for PR online seminar on March 27, speaker Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI, what his event session will entail, and advice for PR pros experimenting with the technology. “OkCupid matches people on what matters to them through in-app matching questions. These help us determine who ..read more

There has been plenty of talk about the excitement (and fear) of how AI will completely transform businesses, forever changing the game and revolutionizing every industry. And while there’s certainly plenty to anticipate, we’re already beginning to see the hype fade as AI market leaders move on from experimentation and into the nitty-gritty. It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Given that AI technology will only grow and evolve over time, it makes the most business sense to invest cautiously, focusing partic ..read more

Artificial intelligence is all the rage these days, with marketing leaders across industries finding ways to implement it into their businesses and make their work more efficient. But while some AI tools available to company leaders, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs. How custom GPTs allow businesses to tailor large language models to their needs Recently, ChatGPT has begun to offer the functionality of custom GPTs—personalized chatbots based on the ..read more

Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences, elevate speakers and disseminate brand values. Reporting in CM sister pub PRNEWS look how marketing and communications professionals are tapping the medium to bolster their brands. “With podcast listeners trending upward year-over-year, it makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience,” writes PRNEWS‘ Nicole Schuman. “If people are interested in learning about topics or eventually buying products from t ..read more

Though GenAI tools are a tempting purchase for marketers seeking to ramp up efficiency or boost creativity, they won’t help (and could even hurt) your organization, unless you ask the right questions. An article in CM sister pub AdExchanger looks at considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools. “While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative AI-focused startups are also building custom products designed for marketers to solve more nuanced or marketing-focused use cases ..read more