Keeping up with the latest vocabulary can overwhelm even leaders in B2B technology. Acronyms and other jargon dominate the conversations around emerging innovations. Maybe you’re encountering some for the first time. Maybe you don’t want your colleagues to find out what you don’t know. It’s OK. We understand. We want to help. Technology should empower and connect, not confound. In that spirit, we offer this reference to B2B technology terms.  ..read more

Many small and medium-sized businesses see the business-to-consumer (B2C) marketplace as their main marketing battleground because they know that individual consumers make up their largest customer base. More and more businesses, however, are looking for opportunities in the business-to-business (B2B) space. They have some pretty convincing reasons. In this article, we explore four of them ..read more

In this year's Super Bowl game the annual crop of top-dollar advertising once again included B2B marketing, as has been a continuing trend. From a long-term AWS partnership with the NFL, to the big game's big buys, we're seeing more and more B2B in a space traditionally regarded as B2C ..read more

Shakespeare and today’s top marketers have more in common than meets the eye. Both are necessarily masters of language, psychology, and storytelling, and it turns out that connecting with your audience hasn’t changed much since the Elizabethan era. Understanding core human motivations and crafting compelling narratives remain essential no matter the medium ..read more

"And now... the end is here..." Oh, pardon me, just doing my best (worst) Sinatra. But it really is the end. The end of another year in the MarketReach blog. Those who've been with us for some time know what that means: a year-end wrap-up featuring our top five blogs! What's that you say? "But, Lucas, there are only 4½ blogs referenced in your title!" You're right. See, one of the little pieces of marketing wisdom we picked up this year, by attending the annual HubSpot INBOUND Conference, was a fascinating little morsel of statistical know-how from digital marketing guru Jay Schwedelson. Jay ..read more

Hello, fellow humans! Remember me? I’m JB, your friendly neighborhood video guy. Since I’ve invested so much time and money (and blood and sweat and tears) into making video my career, I’ve been keeping a very close eye on the new trends coming into the video production/motion graphics realm ..read more

We’ve previously presented some of the dos and don’ts of MDF program implementation—along with a brief guide on how to best plan your MDF spend initiatives. So, now that you’ve been assigned some MDF (market development funds) and have decided to implement a joint lead-generation campaign in collaboration with your channel and/or alliance partner, what’s next? Here are some key tips on how to ensure you’ve developed an effective joint marketing campaign optimized for success ..read more

Remember when AI was new and exciting? It was only November 30, 2022, that ChatGPT launched! In that time, we’ve heard stories of how AI was either going to destroy our world or solve all of our problems ..read more

So, you’ve been assigned market development funds (MDF) from one of your alliance partners, and now you’re trying to determine how you should spend these co-marketing funds. You’ve probably got a lot of marketing initiatives on your plate, but you want to take advantage of these funds before they expire ..read more

Trends come and go, but there are some B2B technology marketing methods that have been around for a long time, have improved, and are the most likely to continue being valuable. By understanding these strategies and using them thoughtfully, you can stop worrying about staying on top of all the latest trends—and focus on getting ahead of the competition ..read more