– Getting started in only 7 steps – Aligning the members of diverse and geographically decentralized teams may be considered as a challenge in times of hybrid communication (a mix of online and in person communication). The virtual real time whiteboard miro is a powerful tool that helps to secure that all team members are on the same page and to further align their activities. Additionally virtual whiteboards can also be used in face-to- face meetings and may replace physical whiteboards in the future unless the analogue method is part of the exercise. The following video shows how to get star ..read more

It has always taken a clear company strategy to sustain a successful company. After all, this has always been at the core of your success. However, one year ago, the world was turned upside down. At the onset of the pandemic, most of us probably thought that it was simply a passing phase, that we could sit out the crisis and we could quickly return back to our old daily routines. After 12 months, we know that is not the case. Now it is time for us to look radically at our own fundamental ways of thinking and facilitating our business. Foto: © ipopba / stock.adobe.com Yet, do we need a brand ..read more

A lot has meanwhile been written about Vienna’s new IKEA downtown store which opened on September 1st, 2021 right next to the busy Westbahnhof train station. Immediately after the opening visitors needed to pre-register for a slot of 90 minutes to allow as many as possible people to enter the store first time. Now, I spontaneously went there together with my 24-year-old daughter, who can still be allocated to the Generation Z, short Gen Z, or Zoomers (often defined as birth cohorts 1997-2012) as a kind of alternative Friday evening entertainment program, to see something new, and to be inspire ..read more

In the previous blog article on challenges in business, we established that digital collaboration and “connecting people” communicatively are among the absolute basics for mastering the challenges of today. More about the basics on economic success in the video: Communication needs new spaces One thing is clear: connecting people has always been important. But today new spaces are needed to be able to realize this. Congresses, trade fairs, meeting rooms or simply at the coffee machine: This is where people meet and exchange ideas. This creates a sense of community, trust and promotes cooperat ..read more

With the pandemic, climate change and the financial crisis, we will also be living in challenging times in 2022. How is your business affected? Businesses around the world face fundamental questions. How can existing customers be retained and new customers be acquired?   Our recommendations to master the new challenges: Pushing digitalization Focusing on communication Setting goals, developping strategies Customer centricity Digitalization of processes in the company has numerous advantages: For example, increased efficiency and cost reduction. We will show you methods, ways of workin ..read more

Visually developed and presented concepts can be extremely helpful and effective in digital communication and remote selling. For example, in the past few weeks I have presented my consulting concept in four short videos (view here on my Vimeo channel) to provide my website visitors a quick overview of my services. Here you see the content of these videos as a visualized concept:     My practical tip on the subject of visualization in communication: In business, we often deal with complex contexts as well as solutions that require explanation. Use the power of visualized concepts to ..read more

Dear blog readers! At the end of the year, I wanted to take the opportunity to thank you personally for reading along (and discussing it on my LinkedIn channel). My seasonal greetings in form of a video clip:     For many people it was a challenging year 2021. Now, as the year end is near, it is time to slow down. Wishing you and your beloved ones some peaceful days and those who celebrate a Merry Christmas! The post Video: Seasonal Greetings from Christof Sauke appeared first on perspective: international ..read more

Today I would like to share with you an experience I had a few weeks ago during a guest lecture at the University of Applied Sciences Cologne. It is about the Home Market of companies that want to do business internationally. Is a Home Market mandatory? stock.adobe.com / denisismagilov What is the Home Market anyway? There are a number of definitions. I find the following one helpful: A Home Market is a geographical region such as a country, an area within a country or a city, where companies launch their products first. Usually, this is the region where the companies’ headquarters are locat ..read more

Do you have any idea what your customers are thinking about at any given moment… like right now, for example? When did you last contact or have your last “touchpoint” with them? Perhaps you haven’t even noticed that some of your own customers have made a quick detour or are already on their way to your main competitor? The above questions have absolutely nothing to do with curiosity, but with how you can secure your existing customers and how you can also gain new ones!    That’s nothing new, you say. And you would be right! However, drawing  the right conclusions from this is ..read more

In every human interaction, trust plays THE key role: in politics, in business, in our professional activities, and, more generally, in our personal life, e.g. in the family, in partnerships or among friends. Trust is also key when dealing with customer relationships. As an experienced salesperson, you know that trust is your most important asset in building a strong customer relationship. Creating trust can reduce complexities and make life a lot easier for you. We have summarized the topic of building trust in customer relationships in our video clip: Trust and Sales Success: An Anecdote At ..read more