The Pearl is June’s birthstone. Unlike most gemstones found within the Earth, pearls are organic. They grow inside the shells of certain species of oysters and clams. Some pearls form naturally in mollusks either in the salt-water seas or freshwater such as rivers. But most pearls today are cultured. This means they are purposefully raised at oyster farms which sustain a thriving pearl industry that supplies jewelers around the world. A pearl forms when a very small fragment of rock, a sand grain, or a parasite enters the mollusk’s shell. It irritates the oyster or clam, which responds by coat ..read more

  Congratulations to Keith Mason and West Paces Racing!  We are thrilled to celebrate Dornoch, the stunning winner of the 156th Belmont Stakes at Saratoga Race Course!  This incredible victory has strong Georgia ties, with Dornoch being partly-owned by Atlanta-based West Paces Racing, co-founded by our customer Keith Mason. Despite being a 17-1 long shot, Dornoch, expertly ridden by Luis Saez, dominated the 10-horse field, securing a major triumph for trainer Danny Gargan and co-owner Jayson Werth. West Paces Racing, founded in 2019 by a group of friends connected to Cherokee T ..read more

Make this Father’s Day extra special with a gift from Tara Fine Jewelry Co. and a chance to win a TAG Heuer 43mm Formula 1 timepiece to one lucky father! Visit Tara Fine Jewelry Company in Buford to enter as the drawing concludes on June 15th!     Contest Rules: •             You must be 18 years old or older at the time of entry. •             “No purchase necessary.” •             One entry per client. S ..read more

Not to be ungrateful, but fathers are tired of the usual neckties, shirts, or wallets for Father’s Day. This year, consider a gift of jewelry for your father on your gift list. Here are some things to consider about the different types of jewelry for men. Watches Watches are a classic gift that is not only functional but also stylish. His phone will tell him the time, but a watch adds a dash of personality to his look. When selecting a watch for Father’s Day, think about the following: • Lifestyle: Does he dress up for a day at the office? Is he a busy stay-at-home dad? Does he work with his h ..read more

In late November, Tara Fine Jewelry Company sold the first DeBeers Code of Origin Diamonds.  This program is a pilot program by DeBeers and is only offered through Tara Fine Jewelry Company and a handful of other Fine Jewelers. An authority in the jewelry industry, JCK magazine recently wrote an article on the new program by DeBeers. DeBeers sent Tara Fine Jewelry Company flowers and a card commemorating the event. Tara Fine Jewelry Company and DeBeers demonstrate that natural diamonds are treasures of the earth.  The DeBeers Code of Origin program aligns with Tara Fine Jewelry’s m ..read more

Tara Fine Jewelry Company now offers diamonds featuring the Code of Origin from the DeBeers Institute of Diamonds. This program allows you to know the full journey of the diamond you select, how it was formed, where it was mined, what it looked like before cutting and polishing, and the positive impact your diamond has had on the lives of the community where it was mined, as well as our planet. The Code of Origin is an inscription less than 1/5000th of a human hair in thickness that provides you with the assurance that the diamond you buy is beautiful, natural, rare, and responsibly sourced ..read more

Roberto Coin is a prestigious jewelry designer and an innovative master of technology. Roberto was a successful hospitality industry professional, when in 1977, he decided to follow his passion into the fine jewelry world. He first found his calling in the Italian city known for its gold, Vicenza, near his boyhood home in Venice. By 1996, he had launched his brand with the introduction of the Appassionata Collection. The signature texture that defines this collection was two years in the making, as Roberto searched for the ingenuity that would allow woven gold to be as flexible as cloth. It wa ..read more

Tara Fine Jewelry Co. is honored to be Atlanta’s jeweler for Fine Swiss Timepieces. Tara has customers traveling from near and far to experience fine Swiss timepieces at their beautiful showroom in Buford, Georgia. The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. Tag Heuer’s timepieces make it possible to capture every fraction of a second of a performance. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on ..read more

TUDOR watch announces another great divers watch, the new TUDOR Pelagos FXD. This watch is the ultimate modern-day tribute to military diving watches. The new Pelagos FXD pays tribute to decades of TUDOR watches on the wrists of US Navy divers. It is complete with fixed strap bars, a titanium case, a high-performance Manufacture Caliber, and a unidirectional elapsed-time rotating bezel. The TUDOR Pelagos FXD is the ultimate modern “Milsub” (short for Military Submariner) of yesteryear. Did you know that TUDOR has been issuing people in the dive community timepieces to the US Navy since the lat ..read more

As Atlanta’s Engagement Ring Specialists, Tara Fine Jewelry has always brought the finest Natural Diamonds to the Atlanta Metropolitan Area. Renowned since 1985, Tara Fine Jewelry Co. is the Engagement Ring Specialist for Atlanta. No matter what your budget, Tara Fine Jewelry has sought out the highest quality diamonds, and their partnership with Hearts On Fire®, The World’s Most Perfectly Cut Diamond, is another example of how Tara Fine Jewelry Co. is the place to find Atlanta’s most scintillating diamonds. Hearts On Fire Natural Diamonds are known for their signature cut and unparalleled spa ..read more