What is Price Sensitivity Research? Importance of Price Sensitivity Research in Business Price Sensitivity Research – A brief Intro Price sensitivity research is a market research technique used by businesses to understand how consumers respond to price changes. This involves analyzing consumer behavior and preferences to determine how changes in price affect demand for particular products and services. The main purpose of price sensitivity research is to determine the optimal pricing strategy that maximizes a company’s sales and profits. This research typically involves collecting and analyz ..read more

Unlocking Consumer Insights: Concept Testing for a Leading Refrigerator Brand Concept Test for a Reputed Refrigerator Brand In the competitive landscape of the appliance market, staying ahead requires more than just innovative design and functionality. Understanding consumer preferences and responses to new concepts is crucial for any brand striving to maintain its edge. A reputed refrigerator brand, let’s call them XXXX, embarked on a journey to validate their latest concepts in the market. To achieve this, they apporached MarketGenics India Pvt Ltd, the best market research company in Indi ..read more

Unveiling the Future: Key Market Research Trends in India In the current dynamic business environment, maintaining a competitive edge necessitates a thorough comprehension of emerging trends and consumer behaviors. As India progresses towards digitalization and economic development, market research assumes a crucial role in influencing strategic decisions for businesses across diverse industries. Let’s explore the key market research trends that are transforming the Indian market: 1. Digital Transformation: The Indian market is witnessing a significant shift towards digital platforms for da ..read more

Unveiling the Blend: A Comprehensive Evaluation of a New Green Tea Variant Product Evaluation Research for a New Green Tea Brand Introduction Maintaining a competitive edge in the ever-changing world of customer preferences necessitates constant innovation and an acute awareness of what appeals to your target market. Our customer, a well-known tea company, has set out to launch a brand-new green tea variety. We explore the complex process of product assessment research that was carried out to determine how consumers would respond to this novel blend in this blog article. Product Evaluation Re ..read more

Blind Product Test for Two Whisky Blends Against Competitors Blind Product test for two whisky blends against competitions | End to End Research Introduction Finding the ideal combination in the ever changing world of spirits is a journey full of complexity and intricacies. Whisky connoisseurs place a high value on the flavor, aroma, and entire experience. However, how do novel blends perform in comparison to well-known rivals? Here’s where thorough research becomes important. This blog post explores the depths of a blind product test, matching two brand-new whiskey blends against two industr ..read more

A Qualitative Analysis of a Prestigious Cosmetic Sub-Brand Introduction Knowing the customer experience is critical for brands to succeed in the always changing beauty and skincare market. To address this demand, Team MarketGenics set out to do a qualitative research for a well-known cosmetic sub-brand. This blog shares our conclusions and observations from an extensive market research study, illuminating the attitudes, standards of quality, and positioning of the sub-brand’s merchandise. Objective Our qualitative research project’s main goal was to gain a thorough understanding of how users ..read more

A Comprehensive Competitive "Elevator" Brand Health Assessment As a global leader in the elevator and escalator industry, XXXX provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building. Client wished to conduct a study amongst the stake holders of this brand to understand awareness, drivers, barriers & perceptions of XXXX which would aid them in developing Market communication strategy MarketGenics, the best market research company in India, was approached to conduct a study ..read more

How to Conduct Effective Market Surveys? How to Conduct Effective Market Surveys: 8 Tips and Tricks for Effective Data Collection Success in the fast-paced business environment of today depends on knowing your target market. Market surveys are a great way to learn about consumer trends, behavior, and preferences. But carrying out successful market research calls for meticulous preparation, carrying out, and analyzing. We’ll go over several pointers and strategies in this blog article to assist you in conducting market surveys that provide insightful information and useful data. Specify You ..read more

Consumer Research - Accessing online payment modes Exploring Customer Payment Preferences for a reputed bank: A Success Story by MarketGenics.co Recognizing and satisfying client needs is critical in the quick-paced world of banking and financial services. One of the top financial banks in India, XXXX, realized this and made an effort to learn more about their clients’ experiences using different payment methods. In order to improve customer satisfaction, XXXX collaborated with MarketGenics.co to carry out an extensive research study. Context of Research A wide range of financial services cov ..read more

Innovative Approaches to Product Testing and Concept Validation A product’s ability to resonate with the target audience is just as important to its success in today’s fast-paced and competitive business environment as its features and functionalities. A product must satisfy consumer wants and expectations while reducing the risks involved in launching it onto the market, and this can only be achieved through idea validation and product testing. These procedures have historically relied on set techniques, but as technology has advanced and customer preferences have changed, creative solution ..read more