We live in an age where online shopping dominates; millions of people opt for the convenience of buying products online. While digital commerce has its merits, brick-and-mortar stores offer some unbeatable advantages that continue to captivate consumers and shape the retail landscape. Personalized Customer Service Physical retail stores offer personalized levels of customer service that far exceed what online retailers can provide. Knowledgeable store associates are equipped to offer customized advice tailored to each customer’s individual needs, fostering a deeper connection between the custo ..read more

The Reset Team is proud to partner with some of Canada’s largest retailers, where we help merchandise products and set up displays, fixtures and signs. Retail merchandisers and fixture installers assist in remodels, resets, plan-o-gram updates, stocking shelves and displays, conducting site surveys, building displays, and much more. The Reset Team travels people to these locations when staff are unavailable for projects locally. Travelling team members like Colin Maier love projects that take him to new places.  Discover Canada’s Diversity “I love travelling across Canada; it’s such a div ..read more

It goes without saying: 2021 was a wild year in retail. The COVID-19 pandemic continued to affect businesses through irregular and unpredictable forced closures as it had in 2020. In addition, businesses also had to contend with the knock-on effects of the pandemic. Supply chain disruptions caused shortages and forced many retailers to adjust their shipping and delivery timelines. Temporary closures at some of Canada’s biggest shipping ports caused by the massive flooding in British Columbia only exacerbated the issue. Consumer shopping habits shifted in some predictable ways—more online shopp ..read more

There’s no doubt: the SARS-CoV-2 pandemic has drastically shifted consumer habits and upended the retail industry. Whether it was the forced and sporadic closures of non-essential businesses throughout 2020 and 2021 or the unfolding supply chain crisis, retail shoppers have had to make adjustments. While the pandemic has certainly shifted consumer demand towards certain goods and services and away from others, the biggest change has not been in what consumers buy but in how they’re choosing to spend their money in the first place. When businesses shuttered their storefronts to ensure the healt ..read more

We’re all addicted to our phones. In fact, you’re probably reading this on your phone right now. No, we didn’t hack your camera—we’re just making an educated guess. The exact figures around phone usage vary from study to study but they help us to get an idea of just how addicted we really are to our mobile devices. One study placed the number of times that smartphone users check their device at 150 times a day. That might sound crazy but, for the average 16hours of waking time, that works out to approximately nine times an hour or every six to seven minutes. Considering how many text messages ..read more

With 2020 forcing the need for evolution in countless industries, it isn’t clear who has been disrupted the most, but we can be certain that retail is at least in the top few. With social distancing and other safety measures put in place, customer-facing stores have had to adapt to a multitude of new sales channels while trying to maintain brand consistency and integrity. With constant connectivity, several digital platforms, and the need for instant satisfaction, many retailers have adapted to the online world and have been there for several years. Smaller businesses, on the other hand, have ..read more

No matter your age, you have most likely heard this adage uttered time and time again. Whether it was from your days back in school or your first job with a large corporation: “Act Local, Think Global.” Simple, yet provocative in thought, these four words have been applied to countless personal and business scenarios where its underlying message permeates even the most niche of industries. But, when it comes to your next commercial project, is it worth it to stay local and expect your contractor to have your global business interests in mind? Will a National contractor disregard your unique cl ..read more

Quick to adapt, governments understood the necessity to act immediately, as hesitation towards a world crisis could cost lives. Starting January 25th, 2020, Canada confirmed its first case of COVID-19 in Ontario’s capital, Toronto. By March 15th, Canada would not be the same. The NHL and MLB discussed suspending seasons or postponement of events, schools closed, and retail giants such as Nike and Starbucks close their doors worldwide in the safety of their workers. In just one more day, Canada issued a public health emergency, urging families and individuals to do their part and stay inside to ..read more

When you enter a retail store, do you ever consciously notice yourself being drawn to certain items? How about when you visit your favourite shop, do you take the same path through aisles?  While part of this may be a habit, a lot of it comes down to consumer psychology and what visual merchandisers call Hot Spots!  But what exactly is a retail hot spot? How can you find them in your retail store? And how do you plan around them? What is a Retail Hot Spot? In the world of visual merchandising, a retail “hot spot” refers to an area of high traffic.  Some merchandising experts wil ..read more

The mind is a fickle thing. One minute you can be wallowing in self-pity and the next moment can be experiencing sheer excitement and adrenaline. Yet, not many know why we act the way we do. And while your average joe might be ignorant of what influences our moods, consumer behaviourists and marketing psychologists have been working behind the scenes to subtly persuade your decision making. From your sight to taste, businesses have been prodding our senses to find the perfect combination of stimuli to make consumers purchase more, stay longer (or shorter), and have fewer post-purchase regrets ..read more