The Challenge In August 2023, EventBuilder, a leader in delivering comprehensive webinar and virtual event solutions, embarked on a journey to optimize their use of HubSpot. Motivated by a commitment to process improvement, they teamed up with Orange Marketing, renowned for their proficiency in HubSpot audits and implementations and their expertise in synchronizing sales, marketing, and customer service for similar SaaS companies. EventBuilder was impressed with Orange's extensive experience and welcomed the opportunity to work with a fellow WBENC partner company ..read more

Top HubSpot Updates for the past week ending April 22, 2024: User Object available in Workflows,  AI Assistant to build workflow actions,  Improvements to 'Marketing event' associations in Campaigns,  AI Chatbot ..read more

Eloqua and HubSpot are two familiar names when it comes to marketing automation. Think of Eloqua, part of the Oracle family, as the go-to for big companies with complex organizational puzzles to solve. It’s all about deep customization, from super-detailed targeting to intricate campaign management. HubSpot, meanwhile, is like the friendly neighbor of the marketing world. It’s easy to use and brings everything – think content management, social media, SEO, email – together under one roof with other functions like sales and help desk.  So, why would anyone even think about moving from Elo ..read more

Top HubSpot Updates for the past week ending April 15, 2024: New Predictive Deal Score Feature,  Clone your Social Posts and Marketing Emails on Mobile,  Custom Lead Properties, Required Lead Properties, and Lead Form Customization,  New Export functionalities in Campaigns ..read more

The Challenge A leading provider in the digital staffing sector, skilled at supplying big industries with AI-powered workers, recently faced a significant challenge. They were hindered by Eloqua's cumbersome marketing automation tools, excessive cost, and support needs. They decided to shift to HubSpot's Marketing Hub Enterprise. The company engaged Orange Marketing, known for implementing smooth transitions to HubSpot, to migrate within a narrow 10-week window before their Eloqua subscription terminated ..read more

Top HubSpot Updates for the past week ending April 8, 2024: All-New Help Desk Workspace for Support Teams Sync Property Type Multi-Object Preview & Test Send Filters ..read more

Top HubSpot Updates for the past week ending April 1, 2024: Import Now Shows Potentially Impacted Workflows and Lists,  All-New Help Desk Workspace for Support Teams,  Simultaneous Ring for up to 100 Agents ..read more

Wonder if HubSpot is a good fit for your B2B business? Since 2018, we've been harnessing HubSpot to fuel our marketing goals and migrating scores of tech companies and startups on the platform to rock their sales and marketing objectives. In evaluating whether you should make the switch, information on what it can do is instrumental. Here’s an overview of what you can accomplish with HubSpot’s capabilities! Unveil the Power of HubSpot Why settle for less when you can have the best? Our ebook, Why HubSpot? The Superpower Behind Today's B2B Marketing and Sales Wins provides ..read more

Orange Marketing attended WBENC's National Conference in Denver, March 19-21, and it was off the hook wild. This may have been the best conference we have attended -- in our lives. Here is why it was such a good venue. And here are the top things we learned to make working trade shows for leads even better for us next time.  ..read more

Top HubSpot Updates for the past week ending March 25, 2024: Delete form submissions,  Auto-mapping now available in the HubSpot App for Zoom Meetings,  Can add 'external website pages' to your campaigns,  Preview Sidebar Customization,  Improved file property experience in the CRM ..read more