ROLEX AND THE CHAMPIONSHIPS, WIMBLEDON
TOUS Blog
by Elogia
10M ago
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends. Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world’s attention. The All England Lawn Tennis and Croquet Club in south-west London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tou ..read more
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ROLEX AND THE CHAMPIOSHIPS, WIMBLEDON
TOUS Blog
by Elogia
10M ago
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends. Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world’s attention. The All England Lawn Tennis and Croquet Club in south-west London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tou ..read more
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THE 24 HOURS OF LE MANS
TOUS Blog
by Elogia
10M ago
The centenary edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 10 and 11 June. Rolex has been the Official Timepiece of this legendary event since 2001 A CENTURY OF LEGENDARY RACING Created in 1923, the 24 Hours of Le Mans is the oldest and one of the most prestigious car races in the world. A stern test of the reliability of the machines as well as the physical and mental stamina of the drivers, Le Mans attracts some of the greatest names in motor sport. On the 13.6-kilometre (8.4 miles) Circuit de la Sarthe in north-west Franc ..read more
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THE SKY IS THE LIMIT
TOUS Blog
by Elogia
1y ago
The Oyster Perpetual Air-King celebrates the aeronautical heritage of the original Oyster. It pays tribute to those for whom the sky was a new frontier of adventure, exploration and groundbreaking achievement – a springboard for new ideals. The Air-King symbolizes the privileged relationship between Rolex and flying during the golden age of aviation in the 1930s. It pays tribute to the pilots of the era and the Oyster’s role in their epic story. The 1930s was a period of spectacular progress in aircraft performance and led to the introduction of long-distance flights. Several pilots set recor ..read more
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THE COSMOPOLITAN WATCH
TOUS Blog
by Elogia
1y ago
The Oyster Perpetual GMT-Master II is designed to display the time in two different time zones simultaneously. Robust and functional, it is the ideal watch for criss-crossing the globe. Launched in 1955, the GMT-Master witnessed the rapid expansion of intercontinental travel in the latter half of the 20th century. It even became the official watch of Pan American World Airways, the most prominent American international airline at the time. The GMT-Master, a true “tool watch”, evolved continually, to offer increasing technical performance. In 1982, Rolex introduced a new movement that allowed ..read more
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BORN TO RACE
TOUS Blog
by Elogia
1y ago
The Oyster Perpetual Cosmograph Daytona is an icon forever joined in name and function to the world of motor sport. Six decades after its creation it remains in a class of its own among sport chronographs. An iconic model introduced in 1963, the Cosmograph Daytona was designed to meet the needs of motor racing professionals. Fitted with a tachymetric bezel and a high-performance mechanical movement, this now legendary chronograph is the instrument of choice for measuring time intervals or determining average speeds. SYNONYMOUS WITH SPEED On the Cosmograph Daytona, the elapsed hours and minu ..read more
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ESSENCE OF THE OYSTER
TOUS Blog
by Elogia
1y ago
Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions – hours, minutes and seconds. Firmly rooted in the pioneering origins of Rolex, these models embody timeless form and function. They represent timepieces in their purest form. Oyster Perpetual watches are direct descendants of the original Oyster launched in 1926, the world’s first waterproof wristwatch and the foundation on which Rolex has built its reputation. A certified Superlative Chronometer, the Oyster Perpetual features all the key characteristics of the Oy ..read more
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ROLEX OYSTER PERPETUAL DAY DATE
TOUS Blog
by Elogia
1y ago
When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.  At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time Made exclusiv ..read more
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Rolex Oyster Perpetual Submariner: The reference among divers’ watches
TOUS Blog
by Elogia
1y ago
The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration. Launched in 1953, the Submariner was the first divers’ wristwatch waterproof to a depth of 100 metres (330 feet). The Submariner Date, with its date function in addition to the time, was introduced in 1969. The waterproofness of both models was later increased to 300 metres (1,000 feet). Thanks to their renowned robustness, they have moved beyond the marine depths, becoming watches of choice for a wide range of sp ..read more
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ROLEX OYSTER PERPETUAL EXPLORER: VENTURING BEYOND THE LIMITS
TOUS Blog
by Elogia
1y ago
From Rolex’s beginnings in the early 20th century, the Swiss brand has always been linked to sports and challenges that have led people to explore nature’s most extreme places, always trying to surpass the limits of their capabilities. Venturing where few dare to go to achieve what seemed impossible is one of the motivations that inspired Hans Wilsdorf to create the world’s first totally waterproof and self-winding wristwatch: the Rolex Oyster Perpetual. Virtually from the birth of Rolex, it was clear that the exceptional resistance, accuracy and waterproof qualities of Rolex Oyster Perpetual ..read more
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