Franchisees Reap the Benefits of High Demand and Quick Ramp-Up Outdoor Lighting Perspectives (OLP) franchisees enjoy booming demand for high-tech, top-quality illumination that enhances aesthetics and safety. The outdoor lighting industry has steadily expanded, and growth is expected to stay strong for many years to come. For instance, Statista set the global value of the outdoor lighting market at about $10.7 billion in 2019 and projected it would reach $23.8 billion by 2030. According to Grand View Research, the U.S. market alone exceeded $15.3 billion in 2022 and will grow at a compound ann ..read more

Ocker is an Experienced Journalist and a Passionate Storyteller The International Franchise Professionals Group (IFPG), an award-winning franchise broker organization, has welcomed Lisa Ocker as senior editor. With this role, she will write and edit content for Franchise Consultant Magazine and the FranchiseWire news platform. Ocker enjoys interviewing franchisees and franchisors, learning about their brands, as well as their challenges and their triumphs. “I love the feeling that I’m a partner, in a way, helping them to achieve their goals by sharing their stories. Having had this positive ex ..read more

A Commitment to Excellence and Meticulous Vetting Accelerates Franchise Growth Franchise FastLane, a franchise sales organization, is super-picky about which brands it will partner with. How picky exactly? Last year, Franchise FastLane painstakingly vetted around 200 franchisors but decided to partner only with eight brands to responsibly drive growth.   Franchise FastLane understands that a brand with the right potential can quickly go from surviving to thriving. This is a core belief at FastLane, underpinning its commitment to support accelerated but responsible growth of its franchiso ..read more

Insights and Stories from Female Entrepreneurs Driving Change Female entrepreneurship is on the rise and shows no signs of slowing. According to Forbes, there are more than 14 million women-owned small businesses in the U.S. that account for nearly 40% of all businesses in the country. Female entrepreneurs are making a huge impact, generating $2.7 trillion in annual revenue and employing almost 12.2 million people in the U.S. Notably, women are outpacing their male counterparts. The 2024 Wells Fargo Impact of Women-Owned Business Report shows that from 2019 to 2023, the num ..read more

With Over 25 Years of Experience, Wilde is Set to Spearhead Growth and Integration of New Franchisees in North America Blo Blow Dry Bar, a leading blow dry bar franchise, and LashKind, a brow and lash brand, have named Corey Wilde vice president of franchise development. In this position, he will focus on integrating new franchise owners and expanding the brands’ North American presence. The franchise development pro brings over 25 years of experience to the role, specializing in international and multi-unit development, lead generation, marketing and prospecting, retail leasing, ground-up ret ..read more

Hard Work and a Unique Business Model Create Opportunities for Ohio Franchisee When Brian Haverkos first discovered the SUPPLY POINTe logistics franchise, he knew it was for him. It presented a refreshing break from the conventional “build it and they will come” model. “It’s a business model where the harder I work, the more I get rewarded,” he says. SUPPLY POINTe, a one-stop solutions provider for manufacturing and distribution businesses, offers a full suite of logistics services, including domestic and international freight services, pallet and packaging supplies, wood pallet recycling/rem ..read more

Acquisition Includes Partnership with Existing Management, Aiming to Bolster Zaxby’s Market Presence Guernsey Holdings LLC has acquired 20 South Carolina units of Zaxby’s, a chicken-focused fast-food restaurant brand. Guernsey Holdings owns and operates a wide-ranging portfolio of franchise businesses. Zaxby’s is a major player in the fast-food industry, with 922 locations, according to a news release about the acquisition of Performance Management Group, which previously owned the 20 Zaxby’s units. Established more than three decades ago, Zaxby’s restaurants are best-known for chicken fingers ..read more

7 Eco-Friendly Practices to Ensure a Greener Future and Attract a Stronger Customer Base With Earth Day fast approaching, the spotlight is on our relationship with the planet. Since its inception on April 22, 1970, Earth Day has become the largest civic event in the world, mobilizing billions across 192 countries to protect our planet to ensure a sustainable future.    And Earth Day’s impact is profound and far-reaching and has led governmental bodies to pass substantial environmental legislation. For example, the first Earth Day led to the passage of the Clean Air, Clean Water ..read more

How Franchisees Can Navigate a TikTok-Free World In a move that is sending shockwaves across the business world, the U.S. Government’s motion to ban TikTok will have far-reaching implications, including within the franchising space. In March, the U.S. House passed legislation that could ban the social media platform in the United States if Chinese owner ByteDance doesn’t sell the company. The bill now moves on to the Senate, but no one knows exactly how soon.  In a year where everything is an election issue, the debate will heat up quickly. President Biden says he will sign the bill int ..read more

The HR Pro Will Be Central in Shaping an Inclusive Environment Swig, a popular drive-through soda-fountain franchise known for its popular “dirty sodas,” has added Angela Kavanaugh as director of people and culture. This position comes amid the brand’s expansive growth, which she will help foster by cultivating an inclusive and welcoming culture. She brings more than 12 years of HR experience to the role, with a focus in the tech industry. This is Kavanaugh’s first venture into franchising. So far, she has enjoyed watching the beverage brand grow and witnessing its impact in the community. “I ..read more