SWOT Analysis: Formulate your Marketing Strategy [+ Template]
Gust de Backer » Lean Startup
by Gust de Backer
1y ago
The SWOT Analysis is a tool for identifying your company’s strengths, weaknesses, opportunities and threats…. Every marketer is familiar with SWOT and more or less familiar with it. However, the problem with the standard SWOT Analysis is that it doesn’t have action items associated with it and gets lost somewhere on the drive or in the archives. I’m going to explain to you: What a SWOT Analysis and Confrontation Matrix are Why you should do this analysis And how to set up a SWOT Analysis and Confrontation Matrix Let’s get started… What is a SWOT Analysis? The SWOT Analysis, also known as str ..read more
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Growing Your Business: 9 Growth Strategies [+ Growth Phases]
Gust de Backer » Lean Startup
by Gust de Backer
1y ago
Growing your business? Many entrepreneurs eventually run into a growth ceiling that they themselves find difficult to get through. At some point then you notice that growth is stagnant or even declining and you’re ready for the next phase, but what exactly is it? I’m going to show you: What growth strategies are out there for businesses. What you need to grow your business. How you can start putting this into practice. Let’s begin. Why grow your business? Why you should grow your business is not that tricky; standing still is going backwards. There are several reasons why you might want to g ..read more
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Cognitive Biases (2022): Complete List of 151 Biases [Psychology]
Gust de Backer » Lean Startup
by Gust de Backer
1y ago
Cognitive biases, there are so many of them… Decisions we make based on emotion, cognitive biases are irrational ‘errors’ that are programmed into people’s brains and affect the decision-making process. Plenty of different articles have been written and an entire Cognitive Biases Codex has been set up. With over 150 Cognitive Biases, it’s a challenge to cover them all, but I’m going to explain: What a Cognitive Bias is What Cognitive Biases are And what you can do with Cognitive Biases First, let’s start with what Cognitive Biases actually are… What is a Cognitive Bias? Cognitive Biases caus ..read more
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Market Research (2022): 12 Techniques for Effective Market Research
Gust de Backer » Lean Startup
by Gust de Backer
2y ago
Market research is important for any business…. Most companies fail because they develop something the market doesn’t want or because they don’t move with the market fast enough. I’m going to show you: What market research is What components are involved in market research How to do market research Let’s start quickly… What is market research? Market research consists of surveys and analyses that identify your market, or competition, customers and positioning. It is easy to outsource market research, but it is also easy to do yourself. In fact, market research gives you the most important ..read more
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Brainstorming: 24 Techniques for Effective Brainstorming [+ How-to]
Gust de Backer » Lean Startup
by Gust de Backer
2y ago
Every company does brainstorming, but some companies are better at it than others…. So why is that? I’m going to show you: What different brainstorming techniques there are. How to prioritize brainstorm ideas. And how to be creative during your brainstorming sessions. Let’s start.. What is brainstorming? Brainstorming is a technique for working with a group to find creative ideas for a specific problem. In short, brainstorming is a method to creatively solve a problem. In this, it is important that everyone has a good understanding of what the problem is in order for people to brainstorm a ..read more
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What is Growth Hacking? (2022): Best Strategy to Grow Your Business
Gust de Backer » Lean Startup
by Gust de Backer
2y ago
The popularity of Growth Hacking is increasing rapidly, but what is Growth Hacking? Many companies lack a clear strategy for achieving growth and don’t know how to manage a (marketing) team in it… Many marketers and entrepreneurs find Growth Hacking the best way to grow their business… I’m going to explain to you: What Growth Hacking is What the advantages (and disadvantages) of Growth Hacking are And how you can get started with Growth Hacking including examples Let’s get started. Origin of Growth Hacking Sean Ellis was a marketing manager at PayPal in 2011. He was looking for someone to ta ..read more
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Lean Canvas (2022): How-to & Examples [+ Template]
Gust de Backer » Lean Startup
by Gust de Backer
2y ago
The Lean Canvas is practical and focused on validating an idea, it ensures that you are not going to bring a service or product to market that no one is waiting for. Do you want to bring your product or service to market more effectively? I’m going to explain to you: What the Lean Canvas is Which components the Lean Canvas contains And how to fill out the Lean Canvas Let’s get started… What is a Lean Canvas The Lean Canvas originally comes from the Business Model Canvas, but is more problem and solution oriented: Lean Canvas This difference allows the Lean Canvas to be better used to validat ..read more
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Bussines Model Canvas [+ Template]: How-to & Examples
Gust de Backer » Lean Startup
by Gust de Backer
2y ago
The Business Model Canvas is your complete business on 1 a4’s sheet… How do you make sure you keep an overview in the chaos and also innovate in time? In this article, I’ll show you: What the Business Model Canvas is How to fill in the Business Model Canvas And I’ll show you how to innovate the Business Model Canvas Let’s get started… Business Model Canvas The business model describes in concrete terms how an organization creates value, delivers it and how it makes money from this. There are 9 blocks that the Business Model Canvas consists of: Business Model Canvas Here, the left part of t ..read more
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Value Proposition Design: How-To & Example (+ Template)
Gust de Backer » Lean Startup
by Gust de Backer
2y ago
This is a summary of the book Value Proposition Design by Alexander Osterwalder, Alan Smith, Yves Pigneur, Greg Bernarda & Trish Papadakos. Do you find that you: Get frustrated with unproductive meetings and misaligned teams? Find it difficult to create real value in your product or service? Get involved in hip projects that ultimately turn out to be nothing? Get disappointed by the failure of a good idea? In this article, you’ll learn how to create value for your customers, bring out the best in your team, and how to work on an idea without wasting time. Let’s start… Value Proposition C ..read more
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Rapid Experimentation: The Road To Innovation (Complete Guide)
Gust de Backer » Lean Startup
by Gust de Backer
2y ago
You read it left and right, companies that owe much of their success to experimentation…. Of course, experimentation can be understood in a hugely broad way, so in this article I’m going to get you started with: Understanding why experimentation is important Starting experiments Supervising and organizing experiments This blog article can also be seen as a summary of the book Testing Business Ideas by David J. Bland and Alex Osterwalder. Let’s get started quickly. Why start experimenting? Innovation today is happening at an unprecedented rate, it’s more important than ever to innovate. To in ..read more
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