In a world where knowledge is constantly evolving and the constant development and improvement of skills are paramount, traditional training approaches are changing as well. Learning is no longer about the passive absorption of facts and figures but is now a dynamic process that involves understanding, application, and continuous improvement of information. This shift in perspective has given rise to the concept of learning design, an innovative approach that aligns perfectly with the needs of today’s workforce. In this article, we’ll dive into the world of learning design, its core principles ..read more

The ’80s meant acid-washed jeans, big hair, and a lot of neon. But way back in 1987, John Keller came up with a theory known as the ARCS model. Keller is currently a professor of instructional systems and educational psychology at the University of Florida, and his ARCS model is essentially a way to marry instructional design with learner motivation for the best possible result.  Of course, Keller’s instructional development model was created for traditional teachers and instructors—those teaching face-to-face with their students. But although it’s over 30 years later, the ..read more

Blended learning has become an increasingly popular way of teaching and learning. It combines traditional classroom-style instruction with online technology to offer learners more options for their training. However, too much of a good thing can be detrimental, as it can lead to cognitive overload for learners. Let’s start by examining blended learning and its benefits. Blended learning Blended learning is a teaching approach that combines face-to-face instruction with remote learning. It is designed to maximize the strengths of each type of learning and minimize its drawbacks. With blended le ..read more

“To outsource or not to outsource”—that is the question. Should you partner with an instructional designer? Or should you try to develop your training programs all by yourself? Well, given that we’re an eLearning agency, you could guess what our answer is. But today, we’re going further than giving you a straight answer. We’re going to unravel five strong reasons in favor of outsourcing instructional design projects. And you’re going to find out why asking for help will free up your resources and enable you to deliver higher-quality training solutions. Does Outsourcing Instructional Design Mak ..read more

You’ve already been bombarded with how-to videos on your social media feeds, haven’t you? Short, appealing videos showing how to cook mouthwatering dishes in no time. Or DYI videos with hacks you never thought existed. But although these videos have an underlying marketing purpose, we’ll discuss something else today. Our point of view on this kind of content will be educational—why and how you can use video to teach. You’ll learn why eLearning relies on video-based learning strategies. And we’ll explain how an effective video eLearning strategy supported the global expansion of an educational ..read more

An abundance of information, especially online, has narrowed our collective spans of attention—and there’s empirical evidence to back up that assertion. As a result, online learners are finding it more challenging to focus on, and benefit from, traditional learning content. Microlearning is one way to address those challenges. Microlearning is an emerging trend in learning design, especially in eLearning, focusing on small chunks of information. It’s also known as “bite-sized learning” because it’s designed to be consumed quickly. But, while learners may find smaller bites of learning content ..read more

According to a report by Global Market Insights, the North American eLearning market accounts for 40 percent of the total global share, and for good reason: North America is considered to be one of the pioneers of eLearning.  A $315 billion dollar industry in 2021,  anticipated to climb $374.3 billion by 2026. The North American market stands to benefit both financially and with a better-trained workforce. In the U.S., the eLearning market is uniquely poised to take the lead in the corporate training space, thanks to the following conditions and characteristics. Digital Literacy ..read more

Even if you aren’t familiar with the term “hero’s journey,” you’ll recognize the premise. It’s the classic storyline pattern from all of your favorite childhood fairytales: Hero is introduced; hero encounters trials; hero rises triumphant. Professor of Literature and mythologist Joseph Campbell was the first to formally identify the archetypal protagonist’s pattern in his 1949 book, The Hero with a Thousand Faces. It might sound familiar for your favorite novel or the last movie you saw, but what does this mean for your training materials? The good news is that  you don’t need an Academy ..read more

You’ve probably heard that the human brain processes images 60,000 times faster than text. Perhaps you even know that MIT found that the brain could recognize images in as little as 13 milliseconds—literally in the blink of an eye. But do you know why brains love images over other forms of information? It’s called cognitive load theory (CLT). Discovered and written about in 1998, CLT surmises that the brain has a finite capacity to process, sort, and store information at any given moment. Images are useful because they are processed more easily by the brain, decreasing the cognitive load and i ..read more

Gone are the days of evergreen training manuals! Nowadays, technological advancements leave eLearning programs in the dust in no time. And that’s why today we’re talking about why you should hire an instructional designer. Instructional designers keep a constant eye on how online education evolves. They keep up with technological innovation and adjust eLearning programs accordingly so they appeal to your learners. But there’s more to how an instructional designer can help you in this endeavor. Check it out below. What is an instructional designer? Designing training courses or programs is not ..read more