With spam calling on the rise, it’s more important than ever that your blood donor recruitment team is using the best phone methods to ensure you’re reaching as many donors as possible to schedule them to donate blood. One such method is incorporating Branded Caller ID into outbound voice calls.  In this blog post, let’s chat about the intricacies of Branded Caller ID and its impact on blood donor recruitment campaigns. We'll explore the functionality, integration within recruitment strategies, and tangible effects based on real-world case studies.  What is Branded Caller ID?  ..read more

Social media is a powerful tool for reaching older adults and their caregivers. If you run a senior care organization, we highly recommend implementing a social media strategy to reach more potential residents.  But while it’s a great tool, social media works best as part of a “multi-touch” strategy that includes other marketing tools – including paid search ads.  In this blog, we’ll take a look at the benefits of paid search for elderly care organizations. Why use paid search? And when is it a better option compared to social media ads? Let’s get into it. What Are The Benefits Of P ..read more

Recruiting new donors is always a challenge for blood centers. At Incept, we specialize in helping blood centers bring in more donors, increase repeat donations, and expand their overall blood inventory. How? By creating a targeted, focused multi-touch marketing strategy. This strategy incorporates organic social posts along with paid digital ads and personalized text outreach. We also often recommend email and phone calls alongside these strategies for maximum effectiveness. Why? Read on to learn more about multi-touch marketing and why it’s a great way for blood centers to drive donor recrui ..read more

Social media is a great way for blood centers to reach potential donors. But one of the most powerful ways to reach potential donors often goes overlooked – influencer marketing. When done right, influencer partnerships can help you reach a huge audience and do more with your budget. In this blog, we’ll explore how influencer partnerships can help you spread your message and reach more blood donors in an organic, authentic way. Authentic Content Drives Engagement And Brings More Donors In today’s crowded marketing landscape, authenticity is a major factor that helps drive engagement. This is ..read more

When it comes to gaining new patients at senior care facilities and skilled nursing facilities, word of mouth is still king. According to NIC MAP Vision, 70% of all leads come from hospitals, doctors, home care agencies, and other professional organizations. Residents, their family, and their caregivers may also refer others to your facility, particularly if they have a positive experience. So for obvious reasons, it’s important to take steps to improve the overall patient experience and get more referrals. But how can you do this? It’s simple – start prioritizing patient satisfaction surveys ..read more

When it comes to contacting previous blood donors to recruit them to donate blood again, the effectiveness of phone outreach remains pivotal. Yet, in a world where donors are increasingly inundated with calls, understanding the nuances of donor behavior is key to optimizing outreach strategies. In this case study, we dive into insights gathered from real-world data to discuss best practices in phone outreach, focusing on when donors stop picking up the phone. Understanding Donor Behavior Patterns The common notion of a definitive point where donors stop picking up calls is a myth. Instead, ou ..read more

As the healthcare landscape evolves, so do the methods through which elderly care and senior living organizations connect with potential patients. When it comes to communication, digital channels take priority, which has led to personalized messaging and targeted marketing campaigns becoming indispensable tools in recruiting elderly care patients. But what exactly is their impact on conversion rates, and why are they so crucial? Let's dive deeper into this topic to understand the dynamics at play. Personalized Messaging: Personalized messaging involves tailoring communication to resonate with ..read more

We’re back with another list of top blood donation social media posts! This one recaps our favorite posts from March…can you believe how fast this year is going? We can’t either. Working on social media campaigns allows our team to see all the good (and the bad, but we’re here to focus on the good!) social media posts, so we want to keep sharing them to help spark any ideas for your blood center’s marketing team. OneBlood OneBlood played into the “choose your date night” trend and we loved how it turned out. This type of content is also UGC, and is a style of content we strongly encourage! I ..read more

We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices! The list just kept growing, so we knew we had to bring you another blog post to share all the tips Keep reading to continue learning tactics that can help improve your recruitment numbers this year. End-Call Texting: Enhancing Donor Engagement End-call texting emerges as a powerful tool in the arsenal of top-performing blood centers. Following up a voicemail with a text message allows centers to further engage donors by ..read more

Digital marketing is a powerful tool for recruiting blood donors. In fact, using a digital-first approach can help you overcome some of the main challenges that prevent new donors from donating at your blood center. Read on, and see how the right digital marketing strategy can help you overcome common pain points and boost recruitment. 1. Eliminate Misconceptions About Blood Donation Digital platforms – and social media in particular – are great for eliminating common misconceptions about blood donation. Educational videos on platforms like TikTok and Instagram Reels can be used to set out th ..read more