High-quality visuals are vital for showcasing architectural projects. Whether it’s for a client presentation, a competition bid, or a marketing campaign, you’ll need captivating visual materials to convey your ideas. And static pictures are now not always enough to hold the audience’s attention. So, we see a rise in the popularity of different dynamic 3D visuals types that can wow even the most discerning viewers.  At our architectural rendering company, we offer various types of dynamic 3D content. Today, we’re going to talk about 7 formats that can become a game-changer for you. Let’s ..read more

3D cutaway rendering is an image where one of the outer parts of a CG model is removed to expose the inner workings of a structure. This technique is widely adopted across automotive, aerospace, and product design industries. In architecture and real estate industries, it’s a bit less common – but no less practical.  If you are not familiar with this type of 3D visualization or just haven’t considered it for your needs yet, it’s a great time to rectify this oversight. Our 3D rendering studio prepared this article to help you discover the cutaway rendering types and uses. Let’s start!&nb ..read more

With the audience’s short attention spans and the popularity of Reels and TikTok, video marketing becomes increasingly effective across various industries. And real estate is no exception. Video allows you to capture attention, pack a lot of information in just a couple of minutes, and personalize your communication. If you haven’t been prioritizing video content yet, it’s high time to start. To help you with that, our architectural rendering studio gathered 7 latest trends in video in real estate marketing for your inspiration. Let’s get into it!  #1. Live Video Live video streamin ..read more

Interior 3D Visualization for Residential Project “Balance is Key” in Bal Harbour, Florida: Case Study XS Interior x Architecture is a Miami-based architecture and interior design studio that excels at creating both residential and commercial concepts. In their works, the designers skillfully combine classic aesthetics and popular modern trends. One of the best tools to showcase the results of this approach is CGI, especially if the project is yet to be brought to reality. That’s exactly why the studio decided to use photorealistic interior 3D visualization for a residential project in Bal ..read more

The demand for high-quality visualizations in architectural companies is steadily growing. Because of this, even the best in-house teams may fall short in certain situations. There’s a fine line between being efficiently busy and overwhelmed, and sometimes the scales start tipping to the overwhelming side. In these cases, outsourcing architectural 3D rendering can be a strategic move. It will ensure your 3D artists both stay on track with their tasks and don’t burn out.  Let’s explore five scenarios where reaching out to a professional architectural rendering studio can save the day in ..read more

Large-scale architectural projects often involve designing not only the interior and exterior but also the outdoor spaces. After all, a luxurious villa wouldn’t look as appealing without a charming garden surrounding it. The structure and the landscape need to complement each other and create a cohesive visual narrative. To make sure of this and present the expected result to a client, an architect requires some tool to visualize the future look of the project. Thankfully, landscape 3D rendering has emerged as a fantastic solution.  Our 3D visualization studio has completed numerous pro ..read more

Architectural 3D visualization has long since become an industry standard, and it’s not surprising. This technological advancement allows the creation of beautiful visual materials that are perfect for design presentations. However, this approach calls for expensive state-of-the-art hardware and software, not to mention that you need a team of skilled professionals to make the renderings. These are but a few reasons why it could be necessary to outsource 3D services.  As a professional 3D rendering studio, we can tell you all about why architecture professionals might need to utilize a ..read more

Hotel Interior 3D Visualization for The Neela Collection: Case Study The Neela Collection is a thoughtfully designed and curated portfolio of hospitality properties, each reflecting the authentic culture and heritage of the Zanzibar Archipelago. Located in the restored historical building in the heart of Stone Town, The Neela Boutique Hotel is the first offering from the collection. It was conceptualized by a renowned interior designer Nelly Levin. Her main idea was to combine vintage and modern elements and showcase the interplay of various cultural influences from Stone Town’s rich histor ..read more

Computer-generated imagery (CGI) has proven its effectiveness in many fields, including AEC. Due to the transformative impact of 3D rendering on architecture, it has now become the industry standard. How so? The thing is, 3D visuals can сonvey the final look of buildings way before the construction begins, streamlining decision-making processes, project approvals, and marketing campaigns. That is why architects, interior designers, and realtors use this tool for their projects and listings. Undoubtedly, this cutting-edge technology revolutionized the way industry professionals showcase proje ..read more

To stay competitive in the real estate industry, it’s necessary to keep up with trendy new presentation tools. And 3D virtual tours are among the most notable ones. Immersive, interactive, and engaging, a real estate 3D virtual tour provides a unique opportunity to showcase the future look of projects that are still under construction or renovation. Now, with the power of CGI, instead of relying on words and blueprints, you can make your potential clients feel like they are walking around an already finished place. So, how do you make the most out of a 3D tour? Learn about the top 5 useful f ..read more