Released in October, SportsPro's 2023 ranking of the world's Most Marketable Athletes was a who's who of the most influential sports stars. Yet its true value lay in the data that underpinned it - and the stories that emerged as a result. The post Risky Djokovic, authentic Hamilton, Gauff on the charge: Reranking the world’s Most Marketable Athletes appeared first on SportsPro ..read more

Subscription-free Formula 1 Channel to offer full race replays and highlights. The post F1 launches FAST channel in the US appeared first on SportsPro ..read more

Everything you need to know in #SportsBiz today. The post San Francisco Giants, Wada, Magnus Carlsen, Real Madrid: Industry headlines – 26th April 2024 appeared first on SportsPro ..read more

Saudi energy company comes on board while the country remains the only bidder for the 2034 World Cup. The post Fifa signs four-year global partnership with Saudi oil giant Aramco appeared first on SportsPro ..read more

Leading players have reportedly been approached to join new circuit that could launch as early as next season. The post Ronnie O’Sullivan open to offers amid potential Far East breakaway snooker circuit appeared first on SportsPro ..read more

All of the week's Movers & Shakers in one place. The post Sue Day named FA director of women’s football, plus more appeared first on SportsPro ..read more

NBC streaming platform sees revenues rise and losses narrow, but price hikes could be on the way. The post Exclusive NFL Wild Card game pushes Peacock to 34m subscribers appeared first on SportsPro ..read more

Tech giant also secures local rights deal with Seattle Kraken, which ditches Root Sports RSN. The post Amazon agrees two-year deal to show NHL Monday Night Hockey in Canada appeared first on SportsPro ..read more

Infinite Athlete's move into Premier League sponsorship took many outside sports technology circles by surprise. Charlie Ebersol tells SportsPro why the deal has been a success and how the company is building a foundation for future innovation. The post “Who the hell is Infinite Athlete?”: How sponsoring Chelsea amplified Charlie Ebersol’s goal to build an innovation platform for sport appeared first on SportsPro ..read more

After also hearing from the likes of Hugo Boss, City Football Group and Unilever, SportsPro's features editor picks out some of the sponsorship-flavoured highlights from the on-stage sessions at SportsPro Live. The post The difference between a partner and an advertiser, what Chris Heck thinks about Aston Villa’s new shirt deal, and the purpose of Aramco sponsoring women’s golf appeared first on SportsPro ..read more