We talk a lot about how difficult it is to hit $1M dollars in crowdfunding. How difficult? It’s so rare that only 1.8% of campaigns hit $100K, and only 0.12% of Kickstarter campaigns ever break the seven-figure ceiling. And while we feel it’s best to manage the expectations of crowdfunding newcomers by being upfront about this statistic, we want to stress that even though financial results may differ between campaigns, LaunchBoom’s crowdfunding process remains the same for all. Whether it’s hitting a modest goal that helps to launch your small business or shattering $1M in 24 hours, the key t ..read more

Though it seems like a small thing, deciding when you should launch your campaign is crucial to maximizing your raise. While it’s not the be-all and end-all of determining the success of your crowdfunding campaign, it can negatively impact your results if done incorrectly. People often ask us what the best time to launch a Kickstarter campaign is or how long a campaign should last, but they don’t ask why. Creators might have a general sense of the best month, day, and time they want to launch, but we’ve analyzed a lot of data to support what we think is objectively the best time to start a ca ..read more

Cats are awesome… except when they destroy your sofa. If you’ve had a cat, you know what I mean. Well, this founder decided to finally do something about it. He launched a product on Kickstarter that would solve this common problem and the market loved it… Raising over $202K in only 30 days. Here’s his story. Meet Jeremy – the creator of Cat-e-Corner. Jeremy loves cats. He also loves his furniture not getting destroyed. “Is it possible to create a piece of furniture that BOTH cats and cat owners would adore?” He asked himself. Well, when he looked online, the options were limited. He couldn’t ..read more

So you’ve created an innovative product, and now you want to use crowdfunding to bring it to life. But how do you get backers when there are so many other entrepreneurs trying to get funded, too? A professional product page? An exclusive offer? A ‘thank you for supporting my project’ e-card with lots of kind words and hugs and kisses? All of these things have their place in a great crowdfunding campaign (yes, even the cute card), but to really resonate with customers and get them to support you, you need to communicate the unique value of your product clearly and concisely. That’s where learn ..read more

Have you ever wondered why some crowdfunding campaigns take off while others struggle to gain traction? The truth is that success often depends on your marketing skills, and within marketing, your PR credentials especially. So, perhaps you’re thinking: do I need to hire a PR specialist to ensure my campaign is successful? The problem is that PR can be expensive. A lot of startup owners struggle with the dilemma of whether to invest in PR or do it themselves. I personally wouldn’t recommend hiring a PR firm unless you have an extra $10-15K to spend, and at that point, perhaps you wouldn’t even ..read more

Getting backers on Kickstarter is incredibly important for your campaign, but it can also be challenging without proper guidance. The problem with most of the tips you’ll find online is that they aren’t realistic. Most of us don’t have the funds to invest millions in an outbound marketing strategy to get a Kickstarter backed (and if we did, we probably wouldn’t need a Kickstarter in the first place!). So, to set the record straight, we’re going to walk you through 17 realistic, actionable tips that will work. You can take that from us. Since our story began back in 2013, we’ve launched more su ..read more

Kickstarter is one of the most popular platforms for crowdfunding, and there are many reasons why you’d want to launch there. It’s an active community of people waiting to back the newest thing, making it a fertile place to bring your innovative product ideas to life. But how exactly do you launch a product on Kickstarter? Launching a product on Kickstarter requires a lot of little things done right, but if you have the right checklist of things you need, the process becomes much more demystified. One thing is for sure: You first need to be able to validate the market for your product. Withou ..read more

If you’re into tabletop games, you might have battled monsters in Gloomhaven. Or led a vicious, post-war faction in Scythe’s alternate-history 1920s. Or survived a spaceship infested with lifeforms in Nemesis. What do all three of these games have in common? Besides immersive storytelling, replayability, and long lists of accolades, there’s one final thing — all of them were launched through crowdfunding. If you’re thinking of crowdfunding your board game, you might be wondering: How much does it cost to publish a board game? Is a board game expensive to make? What’s the best crowdfunding pl ..read more

Amy and Dustin are high school sweethearts, flower farmers, and self-proclaimed “certified nerds”. In December 2022, they came to us with an idea: Botany, a board game combining Victorian-era intrigue, madcap adventures, and beautiful floral specimens. We knew it was an exciting time for games. Games make up 31% of all funds raised on Kickstarter. And the global board game market is projected to grow from $13.6 billion in 2023 to $26 billion by 2030. We’d never launched a game before. But we had a proven marketing strategy, one that worked for hotels, entertainment, eBikes, and much more. Why ..read more

Games are shaking up the consumer market. The global board game market is projected to grow from $13.6 billion in 2023 to $26 billion by 2030. As crowdfunding experts, we keep a close watch for new developments in gaming. Games are the top category on Kickstarter and account for 31% of successful Kickstarter funding. And at LaunchBoom Games, we’ve had our hand in exciting game releases, including The Crooked Moon, Kelp, and Botany. Needless to say, we know a thing or two about gaming trends before they hit the mass market. If you want to make a splash in tabletop gaming this year, here’s what ..read more