Three exciting new Typography intensive workshops have been created for designers and communications teams. These combine theory with hands-on explorations, activities and plenty of thought-provoking discussions. In session 1 you’ll explore the psychology of typography. This will take you back to the most important question of all: why does reading feel invisible? Understanding this is the key to unlocking how your brain responds as a type consumer. You’ll discover for yourself how much your subconscious is influenced by typography, backed up by innovative research by myself and others ..read more

An immersive, interactive journey through how typography changed the world. There will be activities, tasters, smells, sounds, stories and surprises. These are unique experiences that change what you think, feel and do. I really enjoyed opening the doors and chatting to so many people at our recent open studios. After two years spent online feeling like I was living a cross between The Truman Show and Max Headroom, it’s been so good to create and host in-person events again. One of my favourite reasons is that I get to create props, smells and tasters designed to surprise unsuspec ..read more

I really enjoyed chatting with Katy for the Creative Boom Podcast. It’s live now and you can listen to it here Creative Boom Episode 74. We’ve already had some lovely feedback: “Articulate and engaging”; “Emphasis on us all being experts is generous”; “Knowledgeable, enthusiastic and assertively inclusive!”; “Covers great topics”. My mum says “Wonderful. So clear and so interesting.” Thanks Mum ..read more

Typographic Tarot gives you a thought for the day. It’s a tool that gives you something to meditate on today. It uses the Major Arcana tarot cards. Each card meaning has been paired with a typeface. What does the typeface communicate to you beyond the words? Consider this while you read. I want to see my Typographic Tarot card ..read more

The team from Google Fonts joined me to draw along with a Virtual London Type Safari. We explored the culture and history of a vibrant area in East London, discovering the secrets hidden in the signs over shops, pubs and buildings. Some of the signs have been hidden for decades and tell stories about the area’s rich history. Many reflect the fashions of different eras—the 1800s, the 1920s, the 1970s and today. Some are practical and utilitarian, others are painted by hand. Look a little closer and many have revealing telltale characteristics for you to spot. We paused at each sign to do a qui ..read more

Join me to explore Mood 1 from the Adobe MAX immersive installation. Put your headphones on and play this while you look at the photos* Click here to play the sound. How does it make you feel? What smells and flavours would you pair with this mood? ** I first came across this weird looking type style in Rob Roy Kelly’s book of American Wood Type 1828–1900. It’s a crazy mashup of three styles: a gothic (sans serif) + tuscan (fancy bifurcated serifs) + Italienne (reverse contrast). This is Cottonwood, designed by Barbara Lind, Joy Redick, and Kim Buker Chansler. From Adobe Originals. Th ..read more

I’ve been creating immersive and multisensory installations for a number of years now. They’ve been on hold during Covid but plans are now underway for the future. This is the large-scale multisensory installation I created at Adobe MAX at the L.A. Convention Centre in Los Angeles. Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the ..read more

“Welcome to Sunday Brunch Live, Sarah welcome back to the show…” I love being the occasional typography expert for Sunday Brunch, Channel 4 Television’s live TV show here in the UK. It’s always an exciting opportunity to share my type-themed games and demonstrations with a mainstream audience, which is something I’ve specialised in since launching Type Tasting. Knowing that well over half a million people watch each show really gets the adrenaline pumping while I’m sitting in the green room watching the time counting down. It’s a very surreal feeling. But the presenters are absolutely brill ..read more

I’m delighted that live, in-person events are happening again after a very long break. It’s wonderful to be in the same room as all of you with the collective energy, banter and all those random post-event conversations. I’ve especially missed those. Recently I spoke at the incredibly inspiring TBD evening at Fora (you can see how happy I was to be there). Tonight I’ll be live at the London Transport Museum for a fun evening of Fontastical Games as part of their After Dark series. This will be part gameshow and part quiz. It’s heavily influenced by my love of 1970s gameshows full of laughte ..read more

Are you looking for a unique gift for the graphic designer in your life? Or someone who loves typography? Are you searching for an unusual Secret Santa gift? Visit the Type Tasting Typography Emporium for a range of items created for font fans young and old. These are all designed by Sarah Hyndman and published by Type Tasting. Vouchers • T-shirts • Cards • Books • Zines (More items will be added over the next few weeks, get in touch if you have a request). Typographic t-shirts Exclusive Type Tasting t-shirts. Designs range from puns and ampersands to asterisk snowflakes and secret messa ..read more