Picture this: you're hosting the party of the year and your guest list is blank. That would be frustrating. The same feeling resonates when building an email list for your business from scratch. But what if there was a guide to help you craft that perfect guest—or in our case, email—list?  You can be full of great ideas and ways to reach out to potential customers. But if you don’t know who those people are—or, if you don’t have an organized way to reach them, you’re going to be stalled before you can begin. It’s why having an email list is so important.   An email list can be y ..read more

When you visit a business’ homepage, you probably have an objective in mind. Perhaps you want to learn more about them, or sign up for a piece of content they offer. Or, maybe, you have questions that you want answered about that business.   That’s where an FAQ, (Frequently Asked Questions) page comes in. An FAQ page serves as a one-stop destination for visitors to learn more about your business and the services it provides.     Building a well-rounded FAQ page that covers the basics and anticipates the questions someone might have about your business is a great way to assert yo ..read more

Establishing yourself as a travel expert is crucial in today's competitive environment. The capacity to show your skillset not only differentiates you from the rest, but also creates trust with prospective customers. Your knowledge and insights into the world of travel can be a significant advantage. However, it takes more than just personal experience to truly establish yourself as a travel expert. Here are some strategies that will help enhance your credibility in the field of travel and set up your journey towards becoming a recognized authority in your chosen niche. Pay Attention to T ..read more

Starting and maintaining a successful business involves more than just offering great products or services—it also requires creating ways for customers to contact you. In today's digital age, customer interaction is key, and providing multiple avenues of communication can set your business apart.  While some businesses may overlook this aspect, ensuring easy accessibility for your clients should be at the forefront of your company’s strategy. It not only enhances customer service but also fosters loyalty and trust among consumers.  This endeavor could appear intimidating at first, ho ..read more

As a new travel agent, developing a strong brand is one way to build familiarity with potential customers. Your clients are trusting you with their travels, and their confidence in you is critical for bookings, especially when it comes to new customers.    Consumers think about brands almost like they think about people—they attribute aspects of personality to brands and develop strong opinions about which brands are good and bad. A reliable and dependable brand image is a valuable marketing asset to your travel agency. To produce a useful brand image, you must consider the overall s ..read more

At one point or another, most of us have probably been at a job interview where we’ve been asked to talk about ourselves. In response, you might list some fun facts or tell an anecdote or two that reflects who you are.   In most instances, this is a perfectly acceptable way of answering a question like this. But when you’re telling people about your business, it’s necessary to dig a little deeper. In designing brand messaging—especially on your website—telling someone who you are is as much about the value you provide as it is the basic facts of your business.   Here are some t ..read more

Think about the home page on your web browser. Maybe it’s cued up to your favorite entertainment website. Or, perhaps it’s the front page of a national or local news outlet. Regardless of where you start your browsing journey, each of these sites have one thing in common: fresh content. Imagine if you went to, for instance, Entertainment Weekly’s website, and all of the stories on the front page were from a few months ago. That wouldn’t be helpful for you as a visitor, and it certainly wouldn’t reflect well on them as a news outlet. As a travel agent, when you're building and running your webs ..read more

Whenever you search online, you type text into a search bar. Through this process, Google – or whichever search engine you’re employing – uses your input to find websites with similar content. The words that Google uses to place websites on the search results are known as keywords. Savvy digital marketers angle to end up on the first page of search results through keyword optimization, which is the process of fine tuning a website to better show up in organic search. There are a variety of strategies marketers utilize for keyword optimization–selecting smart keywords, using keywords throughou ..read more

You’re probably familiar with websites prompting you to act. Big buttons with statements like “Donate!” or “Try it free!” are all over the Internet. These digital prompts are known as calls to action, or CTAs. An effective call to action encourages your website visitors, newsletter readers, and social media followers to progress through your business pathways. Calls to action are a powerful tool to increase the conversion rates of your digital marketing efforts — here's what you need to know to use them effectively.  What Are Calls to Action? Calls to action are marketing content that di ..read more

Every time spring comes around, we all get everything we need together to pay our taxes. It’s a yearly ritual, and with forms to fill out and deadlines to hit, having all your information in one place can make the process go much more smoothly.   The principle behind this idea can be applied to your job as a travel agent. Each time you plan a trip with a client, you’re going to accumulate communication records and paperwork related to that trip. Plus, at any given time, you’re probably communicating with multiple clients at once, not to mention any back and forth with business development ..read more