I have previously written about ways in which you can improve your science communication skills. Below, I provide a step-by-step guide on how to evaluate your science and health communications effectively. To learn more about the different ways in which you can improve your science and health communication skills, check out my previous post here. As you will see from my post, one of the major ways to improve your communications is to ensure you are effectively evaluating your science and health communications. Evaluation should not be an afterthought. Where possible, you should think abou ..read more

There’s nothing more frustrating than paying for a service and later realizing that it isn’t an effective way to communicate with your particular audience. We’ve all done it at some point in our communication journeys – created content (be it written, illustrations, video, audio, or something else) and then feeling frustrated. Why isn’t it reaching the intended audience? Why is no one engaging with it?  SciComm is Akin to a Research Experiment Think of SciComm like it were a research experiment! You would look for research papers to know what’s out there, what experiments worked, and what ..read more

Did you know that the digital content creation market was valued at $11 billion in 2019? According to Globe Newswire, this market of digital content is expected to reach $38.2 billion by 2030. If you are unsure about whether or not you should be creating content, let me answer this for you: You really should! Your content should ideally focus on something that is related to your business, whether you provide a service or sell a product. Content creation is the future of marketing. But for you to fully benefit from content marketing, your next question is probably about “growing an audience” an ..read more

One of our core missions at The Shared Microscope aims to continue to encourage science/health literacy globally. To this end, we create impactful and accessible content within the life science and health industries. In this blog post, we provide a definition of health literacy, highlight the importance of health literacy, and provide examples of how poor health literacy affects people. This blog post also provides ways in which health literacy can be improved in patients. What Is The Definition Of Health Literacy? Health literacy is defined as an individual’s ability to make sound decisions a ..read more

In my previous blog post, I wrote about some free tools that you can use for both your science communication related social media and for content marketing for the sciences. In this blog post, I’d like to introduce you to some tools that will help science bloggers and science-related content marketers that often write content for websites. In this blog post, I go over 10 must-have tools to help you get started in science blogging and science-related content marketing. Tweet Ps: I have included some other tools that you could use in my previous blog post on social media marketing/SciComm for s ..read more

Developing new content is actually easy. Of course, as a content creator within the life sciences niche, I’m comparing that to creating content consistently – now that, is slightly more difficult. Not an impossible task though!  In a previous post, I’ve written about my secrets to creating content quickly. In this post, I provide some free social media tools that you can use to get started in SciComm and life science content marketing. These tools will help ease your creation process – whether in the life sciences niche or in all forms of science communication.  Please note: This pos ..read more

Science communication, or SciComm, has received much recognition since the COVID-19 pandemic. With scientists and science communicators racing to reach more diverse audiences, the question about how to get started in science communication still has few answers. Below, we highlight insights from 10 professionals in the field of science communication. Please note, these are included in no particular order but are all interesting ways in which you can break into the field of science communication. Please feel free to add your story and read other stories of getting into science communication belo ..read more

Sometimes, just sometimes, writing content consistently can seem difficult. On these days, when there is a deadline, and things need to be written and done, content creators often find themselves wondering: How do I write a blog post quickly? In this blog post, I provide you with a “quick” answer that may help. Follow these 5 tips and you will hopefully be set up for successfully writing a blog post quickly.  Decide a topic beforehand As a content creator, or content strategist, you will always have a list – either physical or mental – of ideas that you can create content around. If you ..read more

Although “what is science writing?” seems like a clear straightforward question, it is debated by writers within the sciences, which often leads to some misconceptions about expert knowledge, whom to hire for writing projects, and more.  Some writers believe “science writing” refers to the writing that we see in academic circles, while others believe it is a more journalistic form of writing. Yet another group of science writers believes science writing refers to the communication of scientific concepts to a wide audience. Personally, I believe all forms of writing within the sciences, wh ..read more

As a freelance life science and health content writing business, I frequently create digital marketing content such as articles for life sciences and health-related businesses. My previous clients have included wellness program offerers, biotechnology companies, pharmaceutical companies, marketing companies, and many other clients.  In this blog post, I will introduce you to the life science and health science niches and highlight 5 reasons you should hire a life science and health freelance content writer for all your digital content needs – be it for social media marketing or website ma ..read more