In the fast-paced world of dental business, it’s easy to get caught up in the day-to-day operations and lose sight of the bigger picture. However, understanding the purpose behind your practice is crucial for long-term success and making a meaningful impact. In a recent business quiz, we posed the question: “Do you know what your practice is here to achieve? In other words, do you clearly know how the world will be a better place because of your practice?” The results were eye-opening and shed light on the importance of aligning business goals with a greater purpose. The Results: Out of the ..read more

In today’s competitive healthcare landscape, brand awareness plays a pivotal role in attracting and retaining patients. It determines whether patients perceive your practice as trustworthy, engaging, and capable of meeting their healthcare needs. Recently, we conducted a quiz called “The Marketing Impact Scorecard,” which shed light on the level of brand awareness dental practices have achieved. Let’s delve into the results and explore their implications. Understanding the Results: Out of the 26  participants, so far who took the quiz, the results for the Brand Awareness category were as ..read more

In this short video, I want to go through some simple steps you can use to optimize your forms on your landing pages when you are running adverts. So this is a technique you can use to encourage more people to engage with the form and therefore to get more people to fill the form in. So this could be for an initial consultation, a free consultation, refund of initial assessment. Whatever your call to action is, we want to get the most people to fill in that form so that we’ve got their contact details. We can then contact them, drop them into a nurturing campaign. This is for a free initial d ..read more

Transcript Optimizing your Google advertising campaign for the local area. When people set up a Google advertising campaign we’ve got three levels of a campaign. We’ve got campaign settings, we’ve got ad group settings, and we’ve got the individual advert, and they all sit within a master campaign. The master campaign is where you decide on the budget, how much you’re going to spend, what type of conversions you’re looking for, whether you’re looking for calls, people to click on things on your website, fill in a form, submit lead submission forms. And also it’s where your adverts are going ..read more

Let’s look at your Google advertising campaigns and look at some ideas and strategies that you can use to get the best from your Google adverts. And these are things that you can do yourself by managing your account and changing the way that you’re bidding on certain keywords. So I want to give two kind of top tips, really, and the first one is thinking about the relevance of your keywords. And the second thing is the different types of keywords that you can use. So you can use broad match, exact match, and phrase match. I’m going to give you an overview of each of those. Before I go into tha ..read more

In the last two years, 21 million people went to the dentist in the U.K. That’s only 1/3 of the population, so it’s clear that getting people to go to the dentist is not easy. On top of that, the number of visits has severely been affected by the Covid-19 pandemic. The reasons why people avoid going to the dentist vary, but, as you will know the truth is that going to the dentist is crucial. The best way to get them to visit your website is by thinking of dental marketing ideas or learning marketing strategies & tactics from dental marketing courses. This article will explore 10 ..read more

As the UK comes out of lockdown and dentists are beginning to think about what happens from here on in. I’m seeing more practices (and indeed more marketing agencies showing me adverts on Facebook) talking about selling more treatments. Facebook seems to be awash with marketing agencies exclaiming they can make you £X,000 by selling specific treatments using their magic formula. If only you knew the secret! In this blog post I’m going to explain why this is a damaging and wholly inappropriate marketing strategy for dentists. The thing is, selling treatments is what is known as transactional m ..read more

Social media is changing, social media is being TikTokified! By that, I don’t mean that it’s all about TikTok, but it is all about the way TikTok have designed their algorithm. If you don’t keep up with how this algorithm is working then you will DEFINITELY get left behind! Historically in order for anyone to see your content on social media they would need to follow you. You would need to work really hard to get potential patients to follow your practice Facebook page and then when you create a post you would hope that as many people as possible see that content. The same principle worked on ..read more

Digital marketing is one of the easiest tools that we can use for our businesses to increase conversions and grow our brand. In fact, 83% of businesses that use digital marketing believe that their effort is working. Are you looking to grow your practice with dental marketing? Keep reading this article to see how we can attract new patients online and for the best marketing tips to follow. What Exactly Is Digital Marketing One of the primary tools digital marketing is Search Engine Optimization, also known as SEO. It allows us to market services or products through online channe ..read more

Did you know that, according to IBISWorld, the market size of the dental practice industry in the UK is £5 billion? Additionally, the number of dental practice businesses is over 13,000, with industry employment of over 100,000. Considering these statistics, you may be wondering how to make your dental practice stand out to patients when there are so many dental practices in the UK. Fortunately, with a chat bot on your dental website, you can improve your dental practice’s online presence and reach more clients even when you aren’t online. In this article, I’ll review how to make a chat b ..read more