How to Choose the Best Website Design Agency for Your Dental Practice No matter the location of your dental practice, patients in your area likely have a lot of choices for their dental care. Standing out among other local practices is imperative to grow your business. You can't do this without a visually appealing and search engine-friendly website. Your website is a crucial element to the success of the entire marketing strategy for your dental practice. The growth of your practice can hinge on the website designer you hire. Here are some practical tips on choosing the best agency to design ..read more

In the digital world, it’s no longer enough to have quality content–and that’s if readers believe your content is quality to begin with. Leading search engine algorithms like Google and Bing reward original content with higher rankings that stick longer. Google periodically releases guidelines for how websites should present their content–and what distinguishes average content from stellar content–to offer the best user experience possible. This means that you need to create truly unique and relevant content that answers users’ questions and encourages exploration throughou ..read more

Google Analytics 4 (GA4) is the newest version of Google’s widely-used web analytics platform. As of July 1, 2023, Google will no longer be recording data via the previous Universal Analytics, so it’s important to get up to speed on Google Analytics 4 right away if you haven’t already.  Keep reading to learn the fundamentals about GA4, including how to set it up, the main features to use, and how to track your data more efficiently.  What Is Google Analytics 4? Google Analytics 4 is a free web analytics tool that helps businesses track and analyze user behavior on their websites. GA4 ..read more

The spring of 2020 was a difficult time for many of our clients. COVID-19 was new, there was uncertainty about how it was transmitted, and dental practices closed their doors to everything except emergency care. As we learned more about the virus, dental practices were able to open back up, and once vaccinations were widely available, it seemed like COVID-19 would soon be a thing of the past. Unfortunately, the emergence of the Delta variant has proven that COVID-19 is likely here to stay—at least for the time being. This means it’s time to make sure your patients are aware of the COVID-19 pro ..read more

There’s no question about it: Google Business Profiles are the most important piece of the puzzle when it comes to local SEO these days. Even if your patients initially find your practice through other means, they likely use Google to locate your website, address, phone number, or office hours. Google is ubiquitous, and with its 86.6 percent market share of desktop searches, it’s virtually a monopoly, which means you either play by Google’s rules or you don’t play at all. If that sounds ominous, it wasn’t meant to—there are a lot of reasons to love Google Business Profiles. For dental practice ..read more

We always ask our clients to include biography pages on their websites. While these pages may seem inconsequential when compared to service and contact pages, many patients do read doctor bios before making their first appointment at a dental practice. If the services you offer are the same as other practices in your area, your biography gives you the opportunity to differentiate yourself. What Do Patients Look for in a Dentist’s Biography? There are two key components that should be included in a good biography: your professional accomplishments and your personal story. The former will help p ..read more

As a dentist, keeping up with the latest in SEO and social media can feel like a Sisyphean task. Just when you think you have a handle on SEO, there’s an algorithm change; as soon as you’ve mastered all of your social media platforms, a new one pops up.  One of the more recent updates with Local SEO is the rise of Google Business posts. In this article, we’ll get you up to speed on Google Business, Google Business posts and the importance of incorporating this activity within your SEO strategy. What Is Google Business? Whether or not you’re a current Dentalfone client, we’re betting you’r ..read more

Smartphones have changed digital marketing in countless ways, and geofencing is perhaps one of the most exciting. Traditionally, digital ad targeting was done by demographics, interests, and home address, but geofencing allows marketers to target ads based on the current location of a mobile device. In other words, someone might live in Omaha but be traveling to Chicago on business, and when they’re in Chicago, they’ll see ads for local restaurants and attractions while browsing the internet on their phone. When they’re back home in Omaha, they’ll stop seeing these ads. How Geofencing Works Wi ..read more

When it comes to marketing a dental practice, smartphone optimization is crucial. People spend far more time on mobile devices than on their computers these days, which means they're also conducting their online searches on their phones. When a potential patient searches for a dental practice on a mobile device, the user's location is taken into account, especially with the local pack and Google Map results, making "near me" searches that seek hyperlocal results more common than ever before. "Near Me" Searches Become the Norm for Finding Dentists Local searches with the qualification "near me ..read more

As our world experiences sudden changes with the COVID-19 pandemic, we are hearing from many dental offices that are looking for additional treatment options for their patients. Telemedicine is a solution that can help practices quickly, efficiently, and safely consult with patients, and foster open communication with patients during this crisis. When considering offering video conferencing solutions for dental, orthodontic, periodontic, oral surgery, and other dental specialties, it’s crucial to ensure that you are operating within the HIPAA (Health Insurance and Portability and Accountabil ..read more