In today’s competitive dental market, merely having a website isn’t enough to attract new patients. Dental Pay-Per-Click (PPC) advertising is one of the most effective methods for quickly boosting your practice’s visibility and driving targeted traffic to your site. With PPC, your ads appear prominently in search engine results, and you only pay when ..read more

Online reviews and testimonials have become increasingly essential for dental practices aiming to build trust and attract new patients. Potential patients often rely on reviews to gauge the quality of care they can expect. Beyond influencing decisions, reviews also significantly enhance a practice’s online visibility through . Understanding how to harness the power ..read more

Transcript 00:00:01:07 - 00:00:03:22 It's a sunny day at ABC dental. 00:00:03:22 - 00:00:05:24 How may I help you? 00:00:05:24 - 00:00:07:22 Is that how your phone sounds? Sometimes? 00:00:07:22 - 00:00:08:29 You need some help. 00:00:08:29 - 00:00:11:13 We're going to help you today on Marketing Chairside. 00:00:11:13 ..read more

In today’s competitive dental industry, specialty dental practices must stand out and attract the right patients. Whether you specialize in pediatric dentistry, orthodontics, periodontics, or any other dental niche, targeted marketing is essential for your practice’s growth and success. This article will explore practical strategies for dental marketing, helping you reach your ideal patients and build a thriving specialty practice. Understanding Your Specialty To market your specialty dental practice effectively, you must first understand what makes it unique. Specialty practices offer servi ..read more

Transcript 00:00:00:13 – 00:00:08:23 Jonathan Fashbaugh Dental membership plans. Are they added overhead or a key to success in your office? Learn more today on Marketing Chairside. 00:00:08:24 – 00:00:24:13 Announcer Welcome to the Marketing Chair Side Podcast by Pro Impressions Marketing, where the team covers a variety of dental marketing ideas. To help you attract more new patients in the quantity and quality you need to grow your practice. 00:00:24:16 – 00:00:34:25 Jonathan Fashbaugh To help me talk about dental memberships today, I’ve got Kristin Davis, Marketing manager at Dental HQ ..read more

A well-designed dental website is crucial for attracting and retaining patients. For dentists aiming to improve their online presence, understanding the fundamentals of effective dental website design strategies can make a significant difference. A high-performing website enhances visibility, builds trust, and encourages patient engagement. This blog post will explore those key elements of web design that can transform your dental website into a powerful tool for your practice. User-Friendly Navigation User-friendly navigation is the cornerstone of effective dental website design. Potential ..read more

In the competitive field of dental services, distinguishing your practice from the rest is crucial, and effective marketing is the linchpin to achieving this distinction. As a dentist or practice manager, investing in marketing may seem like an optional expense, particularly in times of budget tightening. However, understanding the return on investment (ROI) from a well-executed marketing strategy can shift the perspective from expenditure to a vital investment. This blog post delves into why every dollar spent on marketing is not just an expense but an investment that brings measurable retur ..read more

A strong online presence is essential for any business, including dental practices. Search Engine Optimization (SEO) plays a pivotal role in ensuring that your dental practice is visible to potential patients searching for dental services in their area. However, the complexities of SEO can significantly increase when managing multiple practice locations. Each location must attract local traffic and compete in the broader digital landscape without reducing the visibility of other locations within the same practice. This blog post will explore the unique challenges of SEO for multi-location den ..read more

In the competitive field of dentistry, establishing a robust online presence is crucial. A well-optimized website attracts more visitors and converts them into patients. This is where Search Engine Optimization (SEO) becomes a game-changer, especially technical SEO, which focuses on enhancing the technical aspects of your website to improve its ranking on search engines. Technical SEO ensures your website is accessible, indexable, and performative. However, understanding and implementing these technical fundamentals can seem daunting for those without a technical background. Luckily, we’re he ..read more

Navigating Google Ads efficiently is critical for dental practices aiming to enhance their online presence and attract new patients. However, a common pitfall some fall into is attempting to manage multiple Google Ads accounts for the same business, often misconceived as a strategy to double visibility and effectiveness. This “double dipping” not only violates Google’s policies but can also lead to significant drawbacks, including potential account suspension and wasted advertising budgets. Let’s clarify why sticking to a single, well-optimized Google Ads account is not only compliant with Go ..read more