Brafton » Content Strategy
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This section features insights on content strategy. Our mission is to help businesses succeed by providing the most impactful, creative, and scalable content marketing services and technology solutions to organizations across the globe.
Brafton » Content Strategy
2h ago
Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy.
In this comprehensive guide, we’ll delve into what Substack is and how it differs from traditional blogs. Plus, we’ll cover who should and shouldn’t use it and how to leverage it in your marketing efforts. By the end, you’ll have a clear roadmap for incorporating Substack into your marketing arsenal and engaging your audience like never before.
What is Substack?
Launched in 2017, Substack isn’t just another blogging site; it’s a game-changer for ..read more
Brafton » Content Strategy
2h ago
The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Google Search Console.
But have you ever tried to figure out how different marketing channels affect branded search impressions? It’s not easy. The more marketing channels you use—and the more campaigns you run across them—the harder it is to isolate the source of a boost in branded search.
This all makes it difficult to know precisely which levers to pull to get people sear ..read more
Brafton » Content Strategy
1w ago
What’s more aggravating than attempting, to no avail, to get three people on your team to agree on a content marketing idea?
How about getting 10? Or 20? Plus the entire sales team? And a majority of the C-suite?
Welcome to the world of enterprise marketing, where scaling content programs becomes more political, corporate silos obstruct your progress as a marketing manager, and fighting tooth and nail for greater investment is no longer a bloodsport; it’s just Tuesday.
Marketers running enterprise-level SEO, social media, and content strategies face a slew of unique challenges to their day-to ..read more
Brafton » Content Strategy
1w ago
A realtor is more than a salesman, and a house is more than the sum of its drywall and vanilla accents.
Buying that forever home is an experience like no other. It’s a milestone symbolizing one’s entrance into adulthood. It’s a bridge to the classic 2.5 children, dog and backyard barbecue.
Property is also the largest source of wealth the average American will ever hold. These factors, among others, make real estate an eternally experiential and life-affirming transaction.
Professionals working in the real estate sector – agents, mortgage originators, appraisers, loan officers, brokers and oth ..read more
Brafton » Content Strategy
2w ago
Wondering what you should prioritize for your SEO strategy? Or just looking for a way to set up an SEO campaign? We’ve got you covered ..read more
Brafton » Content Strategy
1M ago
Here’s everything you need to know about creating a successful content development strategy ..read more
Brafton » Content Strategy
1M ago
The benefits of branding are wide-ranging. Here are some of the biggest benefits to know about, and how to realize them with effective branding ..read more
Brafton » Content Strategy
2M ago
In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation ..read more
Brafton » Content Strategy
3M ago
You can probably think of a lot of ways Google has made your business better, but one modern headache still remains: fake Google reviews. They’re like party crashers — uninvited ..read more
Brafton » Content Strategy
3M ago
Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results, while others struggle to make an impact? The secret often lies in ..read more