“The PMM Scholar program is as technical as it is fun.” - PMM Scholar Program with Sandra Wahiga
Product Marketing Alliance
by Charley Gale
2d ago
Sandra Wahiga is a Country Marketing Manager based in Nairobi, Kenya with a keen interest in the product marketing industry. When it came to signing up for the PMM Scholar Program we have at Product Marketing Alliance, she jumped at the opportunity.  We reached out to Sandra about her experience with the program to understand a bit more about:  How she found out about the program What her motivation was for entering the program What she enjoyed most about the program What topics she found most insightful and useful What resources/activities she found most helpful How she has used s ..read more
Visit website
Validating customer needs in a world of “shiny objects”
Product Marketing Alliance
by Michele Nieberding
2d ago
Product marketing is a kaleidoscope of constant change, and it’s easy to get swept up by the latest trends and innovations. Feature lists grow like wishlists on Black Friday, each item promising to be the next "gamechanger." It feels like almost everyday I see a new roadmap (potentially) derailed by AI prioritization. But amidst the excitement, there's one crucial question we often overlook: does anyone actually need this? Validating customer needs is the cornerstone of successful product development. It's the difference between building a rocket ship to the moon and one destined for a backya ..read more
Visit website
How to deliver differentiated value when you’re not there
Product Marketing Alliance
by Lawson Abinanti
3d ago
Since B2B buyers have completed up to 70% of their buyer journey before they reach out to a sales professional, how do you deliver differentiated value when you’re not there? This article explains how to do it when you or your team can't be present. The key is to take advantage of the most important factors necessary to claim and maintain a strong market position. These include: a clear position expressing a benefit that solves a pressing problem for your target audience, differentiation from competitors, and consistent execution across all marketing communications and touchpoints – repeated ..read more
Visit website
Positioning: Art or science?
Product Marketing Alliance
by Julien Sauvage
5d ago
Positioning: Art or science? This article is based on Julien Sauvage’s talk at the Product Marketing Summit in San Francisco. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard. There are thousands of definitions of positioning out there, but here’s how I see it: Positioning is defining what makes you the best at something the buyer wants. But is positioning an art or a science? It’s a question that’s always intrigued me. So, today we’re going to dive into a seven-part positioning framework and break it down step by s ..read more
Visit website
Lessons in alignment and the power of collaboration with Amit Alagh
Product Marketing Alliance
by Charley Gale
5d ago
In this episode of Product Marketing Maestros, guest Amit Alagh, Senior Product Marketing Manager at LexisNexis, discusses the importance of collaboration between product management and product marketing. Key takeaways Importance of collaboration: The episode underscores the critical importance of collaboration between product management and product marketing. Amit's experience highlights how alignment between these functions is essential for successful product launches and overall organizational success. Template for transparency: Amit's creation of a template with essential questions for ..read more
Visit website
Achieving product market fit for startups: From 20 product marketing experts
Product Marketing Alliance
by Emmanuel Nwaka
5d ago
According to John Pennypacker, VP of Sales and Marketing at Deep Cognition, achieving product market fit (PMF) is when customers are consistently buying your product or its consumption is growing in line with your capacity to supply.  Product market fit is reached when the market demand for your product sustains its growth and profitability. This means that customers not only support your business but also drive its success. However, achieving PMF requires a deep understanding of customer needs. This understanding enables you to position your product effectively by offering the right fea ..read more
Visit website
12 kеy factors to consider whilе planning for product marketing in 2024
Product Marketing Alliance
by Harikrishna Kundariya
1w ago
2024 is shaping up to be a pivotal year for product marketing. Conducting thorough market research will be crucial. Companies must take a deep dive into emerging trends, changing consumer behaviors, and the competitive dynamics within their industries. The convergence of technology and commerce is accelerating. Businesses will need to seamlessly integrate e-commerce capabilities and embrace cutting-edge innovations like artificial intelligence, augmented reality, and virtual reality. Failing to adapt to these technological advancements could leave companies behind. Successful product marketin ..read more
Visit website
Keeping it reel: the power of an impactful video strategy
Product Marketing Alliance
by Georgia Horsley
1w ago
?️ Date: Wednesday April 17th ⏰ Time: 9am PDT | 12pm EDT / 5pm GMT ?‍? Duration: 1 hour Ever wondered how to captivate your audience with compelling visuals? Join Reggie Waterman, Founder of XPRESSVE & PMA ambassador, for an engaging webinar on crafting impactful video content that captivates your audience and leaves a lasting impression. Learn how to simplify complex concepts, showcase products effectively, and measure success for continuous improvement. Don't miss out on leveling up your visual storytelling game and taking your brand to new heights ..read more
Visit website
How to craft a sales pitch that wins
Product Marketing Alliance
by April Dunford
1w ago
This article is based on April Dunford’s talk at the Product Marketing Summit in San Francisco. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard. Selling is hard, right?  It seems like everyone believes selling is a challenge; even the founders I work with are terrified of it. That sucks because if we don't figure out how to sell our products, we go out of business.  In short, knowing how to sell is vital.  However, that’s not what I’m going to talk about today. Instead, I want to flip the script and ..read more
Visit website
Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle
Product Marketing Alliance
by Charley Gale
1w ago
In this episode of Product Marketing Life, host Collin Mayjack speaks with Emily Pick, Senior PMM at Rattle to discuss her experience as a founding PMM at a Series A startup. About our guest Emily Pick, Senior PMM at Rattle Emily is a Senior Product Marketer who loves turning big ideas into even bigger results. She specializes in developing messaging and positioning that clearly communicates complex ideas, ensuring products stand out and drive demand. Her experience spans data and analytics, network infrastructure, RevTech, MarTech, and DaaS, effectively marketing to diverse ..read more
Visit website

Follow Product Marketing Alliance on FeedSpot

Continue with Google
Continue with Apple
OR