How To Be A Successful Product Manager By Arun Singhal – ex- Director of Product Management Google In product management, the role of a product manager (PM) is fundamental to steering the success of a product. Often compared to a “CEO of a product,” the product manager is responsible for overseeing all aspects of a […] The post How To Be A Successful Product Manager appeared first on Institute of Product Leadership ..read more

How to Build AI-Driven Products? By Malavika Lakireddy – Vice President, Zeotap Artificial Intelligence (AI) is no longer an area confined to tech experts and scientists; it has permeated everyday conversations and industries, promising transformative potential across sectors. Artificial Intelligence (AI) is revolutionizing industries by providing unprecedented capabilities in data analysis, pattern recognition, and decision-making. […] The post How to Build AI-Driven Products? appeared first on Institute of Product Leadership ..read more

Data Driven Product Management By Dr Chiranjiv Roy – Senior Vice President at SG Analytics Over the last three decades, the transformation of developing products has changed in leaps and bounds. In this discussion, we will explore the significant shifts that have occurred and examine how emerging product managers can leverage data science across various […] The post Data Driven Product Management appeared first on Institute of Product Leadership ..read more

Power of Metrics in Product Management By Alok Agrawal – Director of Product Management, Toast In product management, where innovation meets user experience, metrics act as a compass guiding the journey to success. Picture this: a landscape where every click, tap, and interaction tells a story—a story of user engagement, satisfaction, and business impact. In […] The post Power of Metrics in Product Management appeared first on Institute of Product Leadership ..read more

Guide How to Understand a Problem and Design a Solution? A pivotal aspect of Value Proposition Design involves a dual focus: deeply understanding the customer’s problem and crafting a solution that aligns perfectly with their needs. This approach ensures that the products we develop are not just innovations in technology but solutions that genuinely improve […] The post How to Understand a Problem and Design a Solution? appeared first on Institute of Product Leadership ..read more

Guide Prototyping and User Testing Your Designs In the realm of UX/UI design, embracing the simplicity and collaborative nature of low-fidelity wireframing is a step towards creating more user-centric and functional digital products. As we move from the tangible sketches of paper wireframing to the detailed precision of digital wireframes, the journey of design continues […] The post Mastering Visual Design in UI appeared first on Institute of Product Leadership ..read more

Guide Prototyping and User Testing Your Designs In the realm of UX/UI design, embracing the simplicity and collaborative nature of low-fidelity wireframing is a step towards creating more user-centric and functional digital products. As we move from the tangible sketches of paper wireframing to the detailed precision of digital wireframes, the journey of design continues […] The post Prototyping and User Testing Your Designs appeared first on Institute of Product Leadership ..read more

Guide The Art of Low-Fidelity Wireframing In the intricate journey of UX/UI design, the process begins with a foundational step known as low-fidelity wireframing. This stage, critical for both novices and seasoned professionals, serves as the initial sketch of what will eventually become a fully realized digital product. Low-fidelity wireframes, or lo-fi wireframes, strip down […] The post The Art of Low-Fidelity Wireframing appeared first on Institute of Product Leadership ..read more

Guide Navigating the Blueprint Information Architecture and User Flow in UX Design In the realm of UX/UI design, structuring the user experience is a fundamental task that guides users through a seamless journey within digital products. This blog delves into the intricacies of Information Architecture (IA) and User Flow, key elements that act as the […] The post Navigating the Blueprint: Information Architecture and User Flow in UX Design appeared first on Institute of Product Leadership ..read more

Guide Simplifying Product Design with Affinity Mapping and User Stories Affinity mapping stands as a cornerstone in the design process, enabling teams to sift through the brainstorming chaos and identify coherent patterns and themes. This method plays a pivotal role in pinpointing crucial features and functionalities that truly resonate with users. Introduction to Product Management […] The post Simplifying Product Design with Affinity Mapping and User Stories appeared first on Institute of Product Leadership ..read more