How does Product Led Growth Work?
Product Rocket Blog
by Irene Liakos
1y ago
Product Led Growth (PLG) focuses on ease of acquisition, irresistible retention and monetization through the compounding benefit of using your most engaged users to bring new users.   Taking behavioral psychology into account and reducing the time it takes for new users to experience the value of your product, products built with a product led approach are designed to elicit moments of joy in your user base.  An experience they can’t help but queue up for, tell others about and ultimately increase adoption of your product. This is very different to how we created products ten o ..read more
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4 Benefits to Product Led Transformation on New Product Success
Product Rocket Blog
by Irene Liakos
1y ago
95% of products fail in their first year!   That means, only 5% actually created customer value (were desirable), were effectively implemented and delivered (were feasible) and created value for the organisation (were viable). The benefits of Product Led Transformation are reducing product failure (saving your organisation money by stopping wasted resources and effort in creating products no one wants), creating customer value (and an engine of continuous customer discovery and delivery) and creating organisation value (by minimising wasted effort and product activities).  The ..read more
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What is Product Led Transformation & Why is Now the Right Time?
Product Rocket Blog
by Irene Liakos
1y ago
Years ago when I first encountered the phrase “Product Led Transformation” I was confused.  Why would anyone want their business to be “product led”? Surely, building a product and expecting people to buy it, without understanding whether there was even a need for this product or even if it was a problem people had in the first place is problematic.  Is it even a problem worth solving? Surely, we shouldn’t be “Product-Led” but rather “Customer-Led”. Customer Led Except that organisations often took that term to mean asking customers what they wanted and building to their exact specif ..read more
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Building High-Performing, Motivated Scalable Product Teams
Product Rocket Blog
by Gavin Rae
2y ago
What’s the secret to building a successful and scalable product team? Unfortunately, there’s no magic bullet for creating the perfect team. But there are plenty of important steps you can take to grow and improve your team and its performance. Product Rocket co-founders Gavin Rae and Mandar Karlekar sat down with Tobi Heskett, Chief Product Officer at Compono, to discuss some of the most important actionable insights for your team in our October Q&A session: Building High-Performing, Motivated, Scalable Product Teams. Some of the many nuggets of wisdom from the session include: Keepin ..read more
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PRIORITISATION: Balancing Product Sense, Stakeholders & Hard Decisions
Product Rocket Blog
by Gavin Rae
2y ago
Ever wondered how best to handle prioritisation within product development? Product Rocket co-founders Gavin Rae and Mandar Karlekar got together with Airtasker’s Chief Product Officer Patrick Collins to discuss all things prioritisation in ProductRocket’s latest Q&A session – PRIORITISATION: Balancing Product Sense, Stakeholders, & Hard Decisions. Product teams are rarely short on good ideas – but how should they prioritise these ideas for development? Gavin, Mandar, and Patrick discuss some vital actionable insights for prioritisation based on their experiences in the industry. H ..read more
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How To Build A Product Mindset in Your Organisation
Product Rocket Blog
by Gavin Rae
2y ago
This read discusses what a product mindset is and how to cultivate it within your business. One of the most widely adopted business strategies of recent years, a product mindset, is essential for businesses in all sectors. And it’s especially critical for digital products where users have a multitude of options and alternatives to consider. Whatever service or product a company provides, a product mindset allows for a more agile approach to growth. It improves strategy execution and ensures that your product vision is consistent across the board. Although project management as a discipline is ..read more
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How To Create a Product Comparison Template
Product Rocket Blog
by Gavin Rae
2y ago
This resource explains what a product comparison template is and how a product or feature comparison can add value to your product management framework and growth plans. Knowing what your competitors are up to is one of the classic rules of running a business. If you don’t know what your competition is doing, how can you expect to stay one step ahead of them? In product management, comparing your product and product features to your key competitors can be one way to help you create a more robust and product roadmap and strategy. From direct to indirect competitors, understanding why a consume ..read more
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6 Tips To Build A Better SaaS Product
Product Rocket Blog
by Gavin Rae
2y ago
The software-as-a-service business model has become a growing trend in recent years, empowered by advances in the cloud and other agile technologies. By providing solutions to specific technological needs, SaaS providers can drive success through recurring revenue from a loyal user base. However, this approach only works if you get your actual product right. As such, it’s vital that you prioritise developing effective SaaS products before anything else. The following six tips should help you to develop outstanding products that truly deliver value to users. 1) Identify Real Needs & Provid ..read more
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How To Leverage Data As A Product Manager To Scale Your Product
Product Rocket Blog
by Gavin Rae
2y ago
In a data-driven world, it’s becoming ever more important for product managers to be able to interpret and use data in order to make the right decisions for their products. In fact, it’s estimated that 75% of software providers now rely on data from embedded software analytics to guide product decisions and track customer health.  This increasing reliance on data may feel overwhelming for product managers without a background in data, but the reality is that you don’t need to be a data scientist to use data effectively. By knowing what data to look for and how to use it, product managers ..read more
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How To Transition From A Feature Factory To Customer & Business Impact
Product Rocket Blog
by Gavin Rae
2y ago
One of the most dangerous roads a company can go down is to become a feature factory, churning out endless features and updates without pausing to think whether doing so is actually achieving business goals. This can be highly damaging to a business, wasting resources and turning away customers as your product becomes ever more bloated and devalued. Luckily, it’s not impossible to recover from a slide into feature factory thinking. With the right approach to development, your business can instead pivot to focus on tangible business and customer impacts instead, laying the groundwork for a mor ..read more
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