How to Gain an Edge as a B2B PM
Product Managers at Work
by Alexis and Adrienne
1M ago
Building for enterprises is a unique rollercoaster compared to building for typical consumers. While B2C PMs have the luxury of millions of users, making it easier to do things like A/B testing and see clear trends in the data, a B2B PM must marry scarce quantitative data with qualitative feedback to make sense of things. It's not an easy endeavor.  As a B2B PM, you're caught in constant a tug of war. On one side, the sales team pressures you to build that "one more feature" to clinch a major customer. Meanwhile, your CPO urges you to adopt a strategic, less reactive stance towards the re ..read more
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Recognizing a bad manager, how to design your way out
Product Managers at Work
by Alexis and Adrienne
3M ago
Today's memo is sponsored by Amplitude: Care about growth? Then you should care about user retention. Amplitude is an industry leader in product analytics. They built and shared with our readers an adaptable, repeatable strategy that can be put in place for products at all stages of growth, and in all verticals. Check it out. Get the Guide Here. Work had started feeling like a continual swim upstream, but I couldn’t put my finger on what it was. I kept trying different things until after I talked to a friend, who told me my manager sounded like a bad manager. This was very surprising t ..read more
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Chasing highs that hurt your product
Product Managers at Work
by Alexis and Adrienne
10M ago
Today's memo is sponsored by Amplitude. Care about growth? Then you should care about user retention. Amplitude is an industry leader in product analytics. They built and shared with our readers an adaptable, repeatable strategy that can be put in place for products at all stages of growth, and in all verticals. Check it out. Get the Guide Here. I've always been fascinated by the indicators of a healthy product organization and how they evolve as a company scales. Here I connect themes from working at product orgs of different sizes – from a Series B company backed by Founders Fund, to Tesl ..read more
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How to transform data points into airtight narratives
Product Managers at Work
by Alexis and Adrienne
1y ago
Today’s memo is sponsored by Pendo: Level up your web and mobile product experience with analytics and in-app guides. Pendo’s no-code in-app guides improve your onboarding with targeted messages. Analyze and improve your onboarding with retroactive and easy-to-use analytics. Try it free. We’ve all been in a meeting where there’s a senior engineer or executive poking holes in the data and decision-making you’re presenting. If you’re not prepared, it can be uncomfortable.  It’s easy to have responses for simple things such as, “Is this bug important?” or “What’s our churn for this month ..read more
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The risk of not being technical
Product Managers at Work
by Alexis and Adrienne
1y ago
The common rhetoric is being technical makes you a better product manager – but this isn’t always true. Knowing how to code or going to a coding bootcamp doesn’t always guarantee being a better product manager. When someone says “I’m looking for someone technical,” what they’re really looking for is someone who is willing to pay the knowledge tax. Paying the knowledge tax involves being deep in the details, the documentation, and understanding how the code works. When I think about the leaders who were most effective at Tesla, they leveraged their understanding of the code to bring a technical ..read more
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Myopia that Kills Your Company
Product Managers at Work
by Alexis and Adrienne
1y ago
Today’s memo is sponsored by Stytch: Want to boost conversion and drive growth? Stytch makes user authentication and onboarding seamless and secure. Stytch offers customizable, out-of-the-box authentication with magic links, one tap social logins, biometrics, one-time passcodes, session management, and more. With their API and SDKs, you can improve user conversion, retention, and security, while saving valuable engineering time. Current customers have seen a 60% increase in sign-up conversion after spending just one day on the integration. Check out Stytch today. When people think of Net ..read more
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How to ramp up on a new industry 10x faster
Product Managers at Work
by Alexis and Adrienne
1y ago
Today’s memo is sponsored by Stytch: Want to boost conversion and drive growth? Stytch makes user authentication and onboarding seamless and secure. Stytch offers customizable, out-of-the-box authentication with magic links, one tap social logins, biometrics, one-time passcodes, session management, and more. With their API and SDKs, you can improve user conversion, retention, and security, while saving valuable engineering time. Current customers have seen a 60% increase in sign-up conversion after spending just one day on the integration. Check out Stytch today. I’ve always been curious ..read more
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Useless vs. Useful Competitive Analysis
Product Managers at Work
by Alexis and Adrienne
1y ago
When I first joined Tesla as a product manager, I remember making a competitive analysis chart to understand the competitive landscape. This is a common exercise for product managers. They (1) make a list of competitors, (2) build a set of criteria to evaluate the competition (such as pricing and features), and (3) evaluate all the variables against each other. Except this was a completely useless exercise and nothing ever came from it ..read more
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Don't Be The Glue
Product Managers at Work
by Alexis and Adrienne
1y ago
The common rhetoric is that product managers should act as the glue between engineering, design, and sales. This mindset is a trap ..read more
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How to 10x your product intuition
Product Managers at Work
by Alexis and Adrienne
1y ago
I was at Facebook for five years, and managed products ranging from Instagram Video Chat to algorithms for Facebook News Feed. I’ve had many friends reach out to me over the years for advice on how to prepare for PM interviews. I’d often get frustrated because they’re highly talented, yet not prepared for the interview. There are countless resources online for interview preparation, but the problem is that very few of them give you concrete exercises to help train your product sense muscles. The best way to get better at interviewing is through exercises that help you internalize product sense ..read more
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