Artificial intelligence (AI) is transforming marketing as we know it. It may be the buzzword on everyone’s lips today, but we’ve been subconsciously integrating AI tools (maybe without realising it) for some time now. Email marketing platforms, search engine advertising solutions, e-commerce software, and tools designed to assist with content creation have all employed some kind of AI functionalities for years, but the technology is becoming increasingly more mainstream and popular since the pandemic. When integrated into your marketing strategy, AI tools have the capacity to improve efficien ..read more

Short-form content is all the rage across – YouTube shorts, Facebook and Instagram reels, 5-minute articles to name a few. Given the sheer quantity of content dumped upon audiences in a single day, it’s no wonder that they struggle to stay engaged with long-form content. Not to say long-form is bad, but when audiences are spoiled and expect to get into the juicy details as quickly as possible, the build-up associated with long-form content may take too long to hold readers’ interest. For more traditional writers who aren’t accustomed to writing for modern audiences, this presents a rather dif ..read more

With every year that we age, our experience (hopefully) increases as well. However, getting older can also make finding a new job more difficult – senior positions don’t always show up, and when they do, they are notoriously difficult to fill, as such positions demand specific sets of skills and experience. But let’s say you meet all the requirement and are a potential candidate for the job – that doesn’t automatically mean you are in the clear!   As you may know already, some businesses are open to the prospect of hiring younger and less experienced people at lower wages before training ..read more

For many Americans, Super Bowl is like the Thanksgiving of spring – people come together to celebrate their favourite football teams while indulging in oodles of snacks, primetime advertising and the much-awaited halftime show. This year’s match between the San Francisco 49ers and the Kansas City Chiefs received the highest number of televised views in decades (surpassing even the Apollo 11 moon landing of 1969). Although we can’t comment much on the football side of the event, the ads are what we are most interested in! What did Super Bowl LVIII’s ads have to offer and what are the key takea ..read more

When we think social media, Facebook, Instagram, and X (formerly Twitter) are the usual suspects. However, LinkedIn has also grown to become a powerful avenue for making a mark in your respective industry. From thought leadership to raising brand awareness, there’s a lot that you can do with LinkedIn to take advantage of its unique position as a professional’s networking platform. Join Wordsmith and let’s explore why it’s worth investing some effort in LinkedIn! Precision targeting Unlike Facebook, LinkedIn is first and foremost a platform for job hunting, and for professionals and companies ..read more

Given the prominence of ChatGPT across media and creative industries, some people firmly believe that AI will be bring about the end of their careers – copywriters included! While we can’t deny that may happen in the near future, AI is still relatively in its infancy stage (compared to the dystopian future imagined in Isaac Asimov’s I, Robot). Rather than joining angry mobs with pitchforks and torches, why not take advantage of ChatGPT to supplement our writing? It’s free to use (as of this article’s publishing), and although going premium can cut down queue times, the basic version is fine a ..read more

It would be easy to argue that the B2B marketing landscape has seen more disruption in the past five years than it has experienced in the past 50 years. First, the COVID pandemic brought a cataclysmic wave of unprecedented challenges for buyers. And last year, rapid advances in artificial intelligence (AI) have further shifted how B2B buyers interact with vendors and brands. Thus, CMOs (Chief Marketing Officers) are under more pressure than ever before to create a competitive edge and unique value proposition to not only build buyers’ trust – but keep it. Luckily, transforming your company in ..read more

With the economy in flux, securing more customers and conversions are a prime goal for many businesses – but with so many businesses eyeing the same number of customers, customers can quickly get overwhelmed by the sheer amount of marketing. With the help of spam filters and daily drilling, customers have gotten incredibly proficient at identifying which emails to ignore and which are worth opening… often from just the subject line alone! As marketers with profit margins on the line, how can we ensure that our emails make it pass the junk filters and into the laps of interested customers? Joi ..read more

Try as we might, there’s no realistic way to keep everyone happy. If you’ve worked in the service industry before, you’ll know that some people just exist in a constant state of dissatisfaction… which can spell trouble when they come marching with something on their mind. Although frustrated people are notoriously difficult to work with, we as professionals still have the responsibility of hearing them out and offering what assistance we can. However, the manner in which we offer help can quickly take things from bad to worse if we aren’t careful. What should and shouldn’t we do when dealing ..read more

When you work in the creative industry, clients naturally expect you to deliver fresh ideas on demand – and of course, we have to oblige if we want to keep our paycheques coming. However, creativity doesn’t always flow when you turn on the tap, and when it does, it can often feel like there are too many restrictions weighing it down. With impatient clients and brainstorm sessions in a rut, is brute-forcing out ideas the only “reliable” thing we can do? We certainly don’t think so! Join Wordsmith and let’s explore how we can systematically pick apart creative blocks! Keep a stash of reference ..read more