15 Don Draper quotes that act as great copywriting advice. Posted by James, 11 June 2021 (2 minute read) Don Draper is perhaps the most famous fictional copywriter of them all. Appearing in the critically-acclaimed television series Mad Men for all seven of its seasons, he often talked about advertising and the way words sell.  So I thought I’d collect together 15 Don Draper quotes that act as great copywriting advice. And don’t worry, you’ll find no spoilers here! 1. “The day you sign a client is the day you start losing one.” 2. “If you don’t like what’s being said, change ..read more

5 reasons newsletters are a powerful marketing tool. Posted by James, 5 November 2021 (5 minute read) In this modern world of emails, online marketing and social media, newsletters can feel a bit outdated. They’re longer than most short-form advertising and – as a result – take time to write, produce and distribute.  But when done properly, newsletters are a powerful marketing tool. So in this week’s JW’s Thoughts of a Copywriter, I’m giving you 5 reasons why newsletters can make a real difference to your business, help retain customers and improve sales of your products or ..read more

What is SEO and why is it important for your business. Posted by James, 15 October 2021 (6 minute read) If you have a business website, you’ve probably heard the term SEO. But what is SEO? And why is it so important for your business? Well in this week’s JW’s Thoughts of a Copywriter, I’m going to talk all about SEO and why it’s such a great way to convert leads, drive up click-through-rates and – most importantly – sell your products or services. It’ll probably come as no surprise that Google is the world’s most visited website. Every day, there are 5.6 billion searches on Google, m ..read more

More films to watch on Netflix and Amazon Prime. Posted by James, 1 October 2021 (5-6 minute read) If you’re looking for more films to watch on Netflix and Amazon Prime, you’re in luck. Because since April 2021 – when I put together a couple of blog posts about great films we’ve been watching during our weekly ‘movie night’ – we’ve kept going and seen quite a few more.  So here are 7 more recommendations – more films to watch on Netflix and Amazon Prime. 1. The Trial of the Chicago 7 (2020) – Currently on Netflix From a script that crackles with Aaron Sork ..read more

Effective headlines and how they’ll improve your copy. Posted by James, 17 September 2021 (5 minute read) “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” – David Ogilvy In this week’s JW’s Thoughts of a Copywriter, it’s all about effective headlines. And as legendary copywriter David Ogilvy suggests above, get the headline right and you’re 90 percent of the way there! Headlines are undoubtedly the most important element of any copy you write. This means that the first 6-10 words play a huge role in how the rest of your piece is read. Le ..read more

20 more inspirational copywriting quotes from the best copywriters! Posted by James, 3 September 2021 (5 minute read) Towards the end of 2020, I posted 22 inspirational copywriting quotes from the best copywriters. But that only really scratched at the surface when it comes to what the industry’s very best have offered. Copywriters and writers over the years have provided what feels like a bottomless well of advice and guidance. So in today’s JW’s Thoughts of a Copywriter, I thought I’d put together 20 more inspirational copywriting quotes. I hope you find something that gets you thinking ..read more

The power of direct mail and what it can do for your business. Posted by James, 20 August 2021 (4 minute read) In this technological age of social media and digital marketing, direct mail can often feel a bit outdated. And traditional letters in envelopes posted through the door certainly come across as a little twee in this modern world of online advertising. Detractors regularly label direct mail both expensive and time-consuming. But the raw data tells a different story. So in this week’s JW’s Thoughts of a Copywriter, I’m talking about the power of direct mail and what it can do for y ..read more

Using your Twitter account to drive engagement. Posted by James, 6 August 2021 (5 minute read) "Twitter is not a technology. It's a conversation. And it's happening with or without you." - Charlene Li Twitter has fast become a powerful marketing tool. It’s a fantastic space to communicate and share ideas. But it’s also a place where good copy drives engagement, improves click-through-rates and builds website traffic. So in today’s JW’s Thoughts of a Copywriter, let’s talk about how to use your Twitter account to drive engagement! Twitter has played an important role in our lives ..read more

All the reasons you need to binge-watch Schitt's Creek. Posted by James, 23 July 2021 (5 minute read) In the UK’s second lockdown, I decided that I needed something new to watch. Something funny perhaps. In the end, I chose to binge-watch Schitt’s Creek. I was drawn to Schitt’s Creek for two reasons. The first was that its final season had swept every major Emmy award for comedy in 2020 – lead actor and actress, supporting actor and actress, direction, writing and overall series. The second was that it had Eugene Levy in it. Jim’s Dad from American Pie no less… So as all six seasons were ..read more

TV's Golden Age - Great dramatic picks, 1999-2018. Posted by James, 9 July 2021 (7 minute read) I’ve always been a big fan of TV. More than a night out at the cinema, I much prefer to go through 2-3 episodes of a fantastic TV series. And there’s arguably never been a better time to see greatness on the box. With more money being pumped in than ever before and increasing numbers of film stars making their way over to the ‘small screen’, TV has certainly become cool again. This renaissance in television runs parallel to what’s been described as ‘TV’s Golden Age’ – a two decade stretch ..read more