SEO (search engine optimisation) is an interesting digital marketing strategy that can help your business grow; there’s no denying it. It’s used by companies in a wide range of industries and is known to produce fantastic results (when it’s executed correctly). Whether you’ve been using SEO for a while or are considering using the method to attract leads, it’s nice to know what conversion rates look like. So, without further delay, let’s take a look at the average conversion rate of SEO leads. Answering the Question Firstly, we need to break this question down. There are a bunch of page types ..read more

So, you’ve spent time creating the perfect marketing strategy, but you’ve forgotten one thing: SEO. So, how important is SEO to my overall marketing strategy? Should I consider it? Find out here. What is SEO, Anyway? So, you’ve probably heard of SEO before, but it’s either been explained to you with impossibly complicated terminology or in a way that makes it seem like it is only relevant to website developers and copywriters. However, that statement couldn’t be more wrong.  Let’s put it this way: You’ve thrown a party, put tons of effort into making the place look great, and got all the ..read more

SEO may seem like an easy concept, but what you don’t often see is the work behind the scenes to make it a success.  A quick look at any SEO agency’s services, like SEO Luton, will paint a clear picture of everything that needs to be taken care of. Otherwise, it’s unlikely that your website will rank highly. So, with that being said, what’s the importance of content writing in SEO?  Let’s get down to the nitty-gritty.  How Content Writing Helps SEO You most likely know how good content helps your brand, as it promotes trust and credibility. However, when it comes to SEO, the wr ..read more

If you’re new to the world of digital marketing, the first thing you may be wondering is: how is ranking different when comparing PPC vs SEO? Well, excellent question!  SEO Luton is a prime example of how SEO is different from PPC by the services it offers – there’s a lot more involved in an SEO campaign! With that being said, let’s break down both of these in more detail so we can then compare them. SEO SEO is short for search engine optimization. In other words, it consists of adding enhancements to your website, so you’re more likely to show up in search results (Google, Bing, and oth ..read more

As a blogger, it can be hard to get a leg up and post blogs that get to the top of Google. However, there is one tool that can help: analytics. But how many bloggers use analytics globally? And how can it help your website?  Find out the answers to all these questions, below.  How Many Bloggers Use Analytics Globally? The Answer Although analytics is a great way to rank higher on google, many don’t use it. In fact, only 30% of bloggers use analytics regularly, with a mere 26% using it occasionally.  What’s more, 5% of bloggers don’t even have access to it, and a further 40% har ..read more

Content creation has always been a vital element for a plethora of marketing campaigns. Whether it involves creating video content, blog content, or something in between, one thing is clear: talented professionals are needed to produce it.  However, it’s no secret that internal staff are expensive. That’s why businesses around the world opt for the freelance approach, and with approximately 204 million freelance writers in the world, there’s an abundance to choose from. Are you wondering how to outsource content creation? Read on to find the answer. The Pros And Cons Before we talk ..read more

Through the power of the written word, copywriters help brands to express themselves, and if this process is done correctly, sales start flooding in. With such a vital role to play in the digital age, it can leave you wondering: how many copywriters are there? Well, let’s break it down. Summary: what we know  In the U.S., there are approximately 131,200 employed copywriters; this is forecasted to grow by 7.6% between 2016 and 2026. Roughly 4,536+ in the United States are freelance copywriters.  The United Kingdom has around 5,000 copywriters in London, with an estimated third b ..read more

We heard you’re in search of some jewelry blog ideas. Well, you’ve come to the right place! No matter if you’re starting a blog or looking to promote your jewelry brand, there are many topics to write about that are sure to attract viewers. As you already know, the world of jewelry is so fascinating, from craftsmanship to the finished product and everything in between.  So let’s dive into the ideas you can use. 10 Jewelry blog ideas to get you started How (insert type of jewelry) is made Many people (us included) find learning about how certain pieces of jewelry are made really in ..read more

We heard you’re in the market for Ecommerce copywriting services.  The internet is a crowded place; there’s no denying it. Every way you turn, brands are vying for customers.  That means you need to embrace creativity to get noticed.  Obviously, that’s easier said than done, especially when you’re tasked with other business matters. Thankfully, you’ve stumbled upon the solution. But how does the copy produced by a copywriter differ from anything you can write? Let’s take a look. Tried and tested methodology Typing a few words to form a sentence on a document doesn’t seem too di ..read more

When you are vying for a spot on a marketing team, especially one that heavily focuses on content marketing, you’ll often be asked to provide marketing writing samples to showcase your work. This is an opportunity for you to exhibit your abilities as a marketer. However, many feel deep dread at the possibility of providing a selection of their writing. At the end of the day, your writing samples should only serve one purpose: to market the person behind the work. You can showcase yourself the best by presenting how you’ve made other companies shine. If you’re applying for entry-level positions ..read more