Digital AssistanceWithout spending big bucks I needed to save my small business website without spending big bucks. I was new to this small business area and developed my website myself due to restrictions on my finances. However, I had previously created a website and a blog through this group in 2013 and had a great time doing it.  It was easy to follow, I had a lot of feedback and followers, and I was generally happy with the experience.  So, I decided to go with the same group feeling that I already had a foot in the door. How could I have been so wrong?  It was the stuff of ..read more

Cookie loves to BlogWriting blogs following a proven formula This format is so simple even Cookie can do it! Quick and easy methods are essential, and you need to know how to write a blog when you are time poor and juggling several balls at a time! Furthermore, blogs are crucial and required to build trust and relationships with your potential customers. Therefore, practice makes perfect; therefore, experiment with these various suggestions until you are comfortable and efficient at writing your blogs. So, follow these 7 simple steps, and you will be an expert in no time. HEADLINES You must c ..read more

Photo by Pixabay on Pexels.com FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having to repeatedly answer client questions and for helping educate the market about what your product or service can do and why yours is better. Why are FAQs important? FAQs are an essential selling tool because these questions are the very same ones the target market is asking in their own head. If the business owner cannot answer these for the customer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have ..read more

Photo by Daria Shevtsova on Pexels.com Writing copy can be time-consuming but once you have done it or had it done for you by a copywriter, it’s worthwhile thinking about how you can use what you have got more than once. Here are a few tips on how you can re-work big chunks of copy (like an FAQ) so that you get maximum usage out of the copy you have written. Slice and dice. I’m a big believer in slicing and dicing your content so you can repurpose your content for numerous platforms. One or two FAQ questions can easily become an article or blog. Five or six can become an eBook and 20+ can bec ..read more

Photo by Daria Shevtsova on Pexels.com When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating instant content – writing blogs, running webinars, writing emails – is time-consuming, expensive and hit and miss. But there’s an ingenious method many professional copywriters use that will have you creating content in a jiffy – without even picking up a pen! Hold on tight, this will blow you away. The simplicity of it, yet the sheer efficiency of it is so impressive. Here’s how * Organise to have a colleagu ..read more

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The Process Small Business Owners – Outperform your Competitors! This is the copywriter’s primary function. Getting your name out there will attract more buying customers. This, then, expands your profit margin. Copywriters work with Small Business Owners to put into practice your Marketing Strategy. A detailed creative brief will develop after working with you to pinpoint a need and a specific target market. Then the copywriter undertakes research. The nature of the study depends on the brief.  They may need to research, among other things, website SEO keywords, product information, or y ..read more

Here’s how you can do that! Pinpoint your specific target market.  Who is your ideal customer? If you have several, you need to select the most important one to start to work with. You can certainly target another ideal customer to work with at another point. Be as specific as you can E.g. If you are selling golf shoes, your target group might be: Female golfers who have foot pain. Put yourself in their shoes and think about what they want. If they are going to become customers, you must meet their needs. They will purchase from the supplier who provides the information they need to be ..read more