Article Contents Toggle What is a WordPress Landing Page? 1. Set Your Focus CTA Example #1 2. Target Specific Demographics 3. Optimise for Local SEO 4. Add Non-Negotiable Conversion Elements 5. Simplify Your WordPress Design and Copy Example #2 Example #3 6. Write Location-Specific Content about Your Perth Business 7. Leverage Local Trust Factors 8. Drive Action Now, Not Later 4 Details Not to Forget Estimated reading time: 9.5 minutes The perfect landing page is a powerful tool. When created thoughtfully, it propels your business, generates quality leads and engages and converts an ..read more

Article Contents Toggle Understanding ChatGPT 1. Eliminate Procrastination  Fire up Your Creative Synapses 2. Discover Seed Keywords and Phrases 3. Gather Helpful Information Expert Tips for Effective ChatGPT Content The Takeaway Estimated reading time: 9.7 minutes ChatGPT has taken the digital world by storm and more businesses are using AI for automating tasks and shrinking creative exhaustion. For good reason too. With burnout causing a not-so-silent crisis, work and life demands have become too demanding for most.   As a small business owner and SEO content w ..read more

This is a guest article written by Sophia Young who recently quit a non-writing job to tell stories and paint the world with her words. Sophia writes about business trends, sustainable marketing, travel and fashion. Article Contents What Is Google My Business?  How Google My Business Enhances Your Brand Image  Complete Your Profile  Accurate and Consistent Information Engaging Photos and Videos  Regular Updates  Manage and Respond to Reviews  Utilise the Q&A Feature  Use GMB Messaging  In Conclusion First impressions last. And when peop ..read more

Article Contents 1. Start with Strategic Keyword Research 2. Grow Your Brand with Blog Management 3. Apply SEO Best Practices 4. Update Existing Content Estimated reading time: 6.8 minutes How strong is your online presence? Is your business ranking on the first three pages for your desired keyphrases? Does your website engage your users? Is your content meeting your audience’s search intent? If you’re unsure or the answer is ‘no’, it’s time to make some changes.  The problem with cutting corners on the above is a direct, negative impact on your search engine rankings. Your brand st ..read more

With AI tools like ChatGPT and Bard sweeping the globe, business owners are considering their options for writing more efficient content. Of course, it makes sense. Copywriting is hard work. It takes investment and creative energy, and planning content on a regular basis is time-consuming and costly. That’s also fueling the frenzy around AI writing.   Everyone wants more for less. But does that mean you should cut corners? Definitely not.  Shortcutting the process won’t achieve high-quality work.  If you want content that connects and converts, you need the appropriate driv ..read more

This is a guest article written by Sophia Young who recently quit a non-writing job to tell stories and paint the world through her words. Sophia writes about business trends, sustainable marketing, travel and fashion. Article Contents 1. Cybersecurity Protects You From External Attacks  2. Cybersecurity Protects You Against Internal Threats  3. Cybersecurity Protects You From Losses 4. Cybersecurity Protects Your Reputation  5. Cybersecurity Improves Employee Productivity  6. Cybersecurity Prevents Website Crashes  7. Cybersecurity Helps Maintain Customer Tru ..read more

This is a guest article written by Sophia Young who recently quit a non-writing job to tell stories and paint the world through her words. Sophia writes about business trends, sustainable marketing, travel and fashion. Article Contents You’re Not Well-Versed in Developing Content Your Competitors are Killing the Game Your Leads are Going Downhill You’re too Booked to Craft Amazing Copy You Still Can’t Find Your Own Identity You Have No Clue How to Communicate With Your Audience  You’re Not Hooking the Right Market  In Conclusion Estimated reading time: 6.5 minutes Addin ..read more

Article Contents 1. Always Write for Humans 2. Publish Authentic Information 3. Write Original and Relevant Content that Solves Problems Audit Your Content Estimated reading time: 5.5 minutes Helpful content that’s focused on your audience and their needs has never been so important. Recently, Google finished rolling out its ‘Helpful Content’ update. This means if your website’s content isn’t in sync with the new algorithm, it could be penalised. According to Google, websites that get penalised can take months to recover. The update ensures users see more relevant content that answers th ..read more

Article Contents 1. Strengthen Your Customer Relationships 2. Build Trust 3. Tap into Organic Search Traffic 4. Stamp Industry Authority  5. Create Content to Utilise  6. Humanise Your Brand What’s Next? Estimated reading time: 6 minutes Blogs are an essential tool to have in your business tool belt.  Whether you’re a sole trader, small business owner or run a large company, having an updated blog keeps your brand at the forefront of customers’ minds; making it easier for them to extract the information they need, when they need it.   When executed properly, b ..read more

This is a guest article written by Sophia Young who recently quit a non-writing job to tell stories and paint the world through her words. Sophia writes about business trends, sustainable marketing, travel and fashion. Article Contents Content Strategy: what is it? Developing a Content Strategy 1. Define your goal 2. Know and define your audience 3. Set your KPIs 4. Plan your content 5. Create and follow a content calendar 6. Content creation 7. Content distribution 8. Measure your success Conclusion Estimated reading time: 7 minutes If you have ever wondered how companies get th ..read more