Claire Hewson February 3, 2023 No Comments Reading Time: 4 minutes Which is better, ChatGPT or human content? Updated: AI tools like ChatGPT can speed up the writing process, there’s no doubt about it. However, you still need a human writer. I’m going to show you why. I recently wrote a blog post called How does a pay advance work?  I wrote the post from scratch, but I was interested to find out whether ChatGPT could have done the work for me.   Here’s what I discovered. Introductory paragraph The client wanted the introductory paragraph to be 50 words or less. It al ..read more

Claire Hewson June 6, 2019 No Comments Reading Time: 2 minutes What makes a great newsletter? Updated: The average office worker receives 121 emails per day.  So how can your message shine through the dross? What makes a great newsletter and how do you create one? A great newsletter starts by telling the reader what's in it for them! That’s the question your readers will be asking.  A great newsletter provides quality content that gives advice or information readers can use.  Make-up ideas, recipes, gardening advice – whatever is relevant to your brand.  Aim t ..read more

Claire Hewson June 6, 2019 One Comment Reading Time: 6 minutes How to start a blog that gets noticed Updated: Why are you starting a blog? It’s probably because you want to promote a product or service by positioning yourself as an expert in your chosen market. It might be to raise awareness of a social issue or to share your hobby or passion. Whatever your goal, blogging is a battle. You are fighting against all the other online distractions that clamour for your readers’ attention. But it’s worth it, and here’s why: B2B (business-to-business) marketers who use blogs get 57 ..read more

Claire Hewson June 6, 2019 4 Comments Reading Time: 2 minutes How to write headlines that sell Updated: Do you want to write headlines that sell? Here we share the types of headlines that really attract attention. How to write headlines that sell 1. Use the benefit of your product or service What is the benefit of your product/service? Make your number one selling point your headline: Yoga fights depression Create your own website in a week FREE gift when you subscribe 2. Be direct This headline doesn’t employ jokes or clever games, instead, it gets straight to the point. It’s be ..read more

Claire Hewson September 10, 2019 No Comments Reading Time: 3 minutes 7 tips for writing landing page copy that converts Updated: Landing pages drive your sales, so it’s essential they are well-written. Weak landing page copy leads to a high bounce rate, lowering your Google ranking. A landing page is a webpage on which you capture a potential customer’s information. An effective landing page will target a specific type of person eg. someone who wants to enroll in your online course or buy your latest e-book. Your landing page must offer your prospect something of value in exchange ..read more

Claire Hewson June 6, 2019 No Comments Reading Time: 3 minutes Does grammar, spelling, and punctuation really matter? Updated: In a world of text speak and emoticons, does correct punctuation, spelling and grammar really matter? Lynne Truss, writer of Eats, Shoots and Leaves thinks so. The title comes from a joke in which a panda enters a bar, eats a sandwich, and then shoots a gun into the air. When the barman asks him what he’s doing, he throws down a book and growls: ‘This is a badly punctuated wildlife manual. Look me up.’ The barman opens the book, and under ‘PANDA’ it reads ..read more

Claire Hewson June 6, 2019 No Comments Reading Time: 2 minutes How to brief your copywriter Updated: Whether you need a business marketing copywriter to help you with a brochure, a website, an advertorial, a sales email, or a pay-per-click advertisement, it doesn’t matter, you always begin with a brief. But do you know how to brief your copywriter? Get your project off to a flying start by providing clear instructions, ensuring a good quality first draft, and saving lots of to-ing and fro-ing. Start your copywriting brief with basic information Tell your copywriter the: or ..read more

Claire Hewson June 6, 2019 No Comments Reading Time: 5 minutes 20 ways to increase sales with direct mail letters Updated: Are you thinking, ‘How can we get more sales?’, ‘How can we launch a new product?’ or ‘How can we remind old customers we exist?’ Follow our tips and you really will increase your sales with direct mail letters. 1. Adapt your letter-headed paper If you’re using company letterhead for direct mail then adapt it to your requirements.  The company name and selling benefit should stand out.  If you want people to email you, then the email address should ..read more

Claire Hewson June 6, 2019 No Comments Reading Time: 3 minutes Is storytelling the secret to copy that sells? Updated: We all enjoy stories.  Stories fire our imaginations and stir our emotions.  Stories whisk us away from our daily lives into whole new worlds.  Stories entertain, and the best ones broaden our understanding of people and the world. Because they are so powerful, stories are the secret to copy that sells.  They have the power to influence, provoke responses, and to sell.  But they can only perform this magic if they are written with the foll ..read more

Claire Hewson June 6, 2019 No Comments Reading Time: 2 minutes What is an education content writer? Updated: An education content writer (or copywriter) works with many different organisations in the education and training sector: Business training organisations Education recruitment agencies Independent education consultants Nurseries, schools, colleges and universities Tutoring agencies. What materials can an education content writer create? An education content writer can produce most materials, including: Beautifully crafted prospectuses Blog posts and socia ..read more