The following post was submitted by a fellow SaaS copywriter, Zhhu Richard.  The world of B2B SaaS marketing is tough. The marketers in this industry are in a unique position. They have to combine the best of both worlds – understand their target audience and product, but also analyze data to improve it. It’s not only about marketing: being able to optimize your sales funnel for better conversion rates is crucial. If you’re a B2B company looking to generate high-quality leads and increase your conversion rate optimization (CRO), then you could benefit from working with an agency to help y ..read more

SEO copywriting is an important part of SaaS marketing. On average, Google search drives more website traffic than any other marketing strategy, and SEO typically gets an ROI of 200 – 700% after 3 years. As a SaaS copywriter, I’ve made SEO a key part of my content strategy, content writing, and copywriting services. Because I’ve seen the effect of search rankings on my own business and my clients’ businesses, I’ve gradually made SEO more and more central to the work I do. I know that if I put in the effort, I can get results and I’m now working on a couple of my own niche blogs for display ad ..read more

With 2022 right around the corner, you might be wondering what marketing strategies you should employ as a SaaS marketer or entrepreneur wearing a marketer’s hat. In my 6 years as a SaaS copywriter, I’ve seen it all. The good, the bad, and the ugly campaigns. Based on what I’m seeing deliver sign-ups and leads for SaaS companies across multiple industries, these are my top picks for the best SaaS marketing strategies to employ next year. 1. SEO content and copy Where would we be without SEO? We’d be chatting with our CFOs about how we’re spending too much on ads. SEO is the gift that keeps on ..read more

This blog post is a long time coming, guys. I’ve been a SaaS copywriter since October of 2015, and I went full time in my business in April of 2016. Initially, about 80% of my work was in SaaS/tech, with the rest in IT. Now I can confidently say that the proportion of my work in SaaS is 95%. Niching my business has helped easily fill my pipeline with qualified leads and has helped me to quickly identify who I can help, and to deliver on my promises. It feels great to not touch industries that I don’t know anything about. But this post is not about running or owning an online service-based busi ..read more

Should marketers do something for the environment? After all, we do possess the powers of persuasion, content creation, audience building, ad optimization, and so much else. With so much craziness in the world, it’s hard to think your actions can make a difference. But they can. What we do adds up. Frankly: living in Northern California in the late summer and fall is exhausting and scary. Fires aren’t a natural disaster with lots of warning. They could come from anywhere at any time. There’s not going to be a weather report giving you a week-long notice to high tail it out of town. Instead, yo ..read more

The other day I was thinking to myself…as a small business owner, what types of SaaS apps do I actually use? What do I actually pay for with my own money? I can remember the early days of freelancing, when I was terrifed to have any sort of expense. But at this point in my business, I pay for quite a lot. I pay for health insurance, retirement, book keeping. Oh wait, we’re here to talk about SaaS. I took a look at my Quickbooks account and my recent credit card statements and came up with a list of SaaS apps that I actually use and pay for. I wasn’t trying to come up with a cool listacle numbe ..read more

New business alert! I’ve just launched my new website, Pitch & Profit. Being a SaaS copywriter has taught me a lot about business strategy and marketing. One of the biggest things I’ve learned is that entrepreneurs are problem solvers. I absolutely love securing valuable search rankings for myself and my clients, and I’ve discovered that 95% of businesses playing the SEO game aren’t doing enough on the promotion side. Much as we might hate to admit, Google really cares about backlinks. In fact, backlinks and quality, optimized content are the top 2 factors when it comes to search rankings ..read more

As a website copywriter, I’m in a great spot to show you exactly what the process of launching or relaunching a successful site looks like. Should you engage with a website copywriter before or after a designer? Should you choose to work with an agency or instead manage individual freelancers and consultants? Should you attempt to do some of this in-house? Your website is important. It sells your product or service. It delivers leads and demo requests to your sales team. It speaks for your entire company online 24/7. You need to get this right. In this guide, I cover what your website copywrit ..read more

  Clients sometimes ask how I got started writing in the B2B SaaS industry, so I thought it would be fun to put this story down in writing. Y’all know I can crank out 5k quality words for ebooks and pillar posts, but I don’t want to be too “me me me” so hold on to your mouses and get ready to scroll, because this story is going to go fast. Learning how to do web design via the Everett Program at UC Santa Cruz I grew up in Fresno, not a nice or fancy part of California. Every year at the fair, someone dies by stabbing. At least once a month there were “ghetto birds” (helicopters) flying ov ..read more

I recently listened to a Neil Patel podcast interview where he details the strategy behind UberSuggest, the free SEO tool he’s creating to bring in leads for his digital marketing agency, Neil Patel Digital. With his new tool, he’s taking a very different approach than with previous SaaS successes Hello Bar and Crazy Egg. In the interview, he says that he’s giving this tool away for free because he believes that SaaS is a race to the bottom and he can make greater profits giving away his new tool for free and growing his service based marketing agency. I don’t pretend to be more experienc ..read more