Quick Course On Effective Website Copywriting Quick Course On Effective Website Copywriting Peep Laja 2012-05-19T00:27:03+00:002022-01-17T13:03:48+00:00 Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of ..read more

Content Strategy: Optimizing Your Efforts For Success Content Strategy: Optimizing Your Efforts For Success Allie Gray Freeland 2011-06-03T12:15:59+00:002022-01-17T13:03:48+00:00 My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel. I came up with clever tag lines that incorporated lyrics from Bing Crosby Christmas jingles. I thought I was doing great work, and when I got an email from my boss to discuss the campaign, I assumed I would get a pat on the back. Further Reading on SmashingMag: Content: A Blessing, A Bubble, A Burden How To Im ..read more

E-Commerce Copywriting: The Guide to Selling More E-Commerce Copywriting: The Guide to Selling More Craig Anderson 2010-12-20T14:28:33+00:002022-01-17T13:03:48+00:00 Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their a ..read more

50 Resources And Tools To Turbocharge Your Copywriting Skills 50 Resources And Tools To Turbocharge Your Copywriting Skills Freya Giles 2021-10-29T10:00:00+00:002022-01-17T13:03:48+00:00 I believe that copywriting is the most valuable skill you’ll ever learn. Great copy engages your readers, builds connections, turns readers into consumers and consumers into brand evangelists. Of course, this all means a fatter bottom line, which makes you the most popular person in the room! If you’re ready to acquire near-mystical powers of persuasion, check out these useful resources and tools that are boun ..read more

Readability Algorithms Should Be Tools, Not Targets Readability Algorithms Should Be Tools, Not Targets Frederick O’Brien 2020-05-01T11:30:00+00:002022-01-17T13:03:48+00:00 The web is awash with words. They’re everywhere. On websites, in emails, advertisements, tweets, pop-ups, you name it. More people are publishing more copy than at any point in history. That means a lot of information, and a lot of competition. In recent years a slew of ‘readability’ programs have appeared to help us tidy up the things we write. (Grammarly, Readable, and Yoast are just a handful that come to mind.) Used eve ..read more

Better Search UX Through Microcopy Better Search UX Through Microcopy Andrew Millen 2019-06-28T12:30:59+02:002022-01-17T13:03:48+00:00 It’s hard to overstate the importance of web search. Searching is as old as the Internet itself, and by some measures, even older. A well-designed search benefits both you and your users; it increases conversions, reduces bounce rates, and improves the user experience. Search is especially important on large scale sites and e-commerce experiences, where the majority of revenue comes from search-driven sessions. Studies show that up to 50% of users go straight t ..read more

Design A Lead Gen Landing Page For Mobile That Converts Design A Lead Gen Landing Page For Mobile That Converts Suzanne Scacca 2019-04-22T12:00:16+02:002022-01-17T13:03:48+00:00 There is a huge difference between a website (which can generate leads) and a lead capture page (which is only supposed to generate leads). Websites tell visitors: This is all of the stuff we can do for you. Have a look around and let us know when you’re ready to spend some money! Lead capture pages, instead, tell visitors: We have this one super valuable thing we want to give you for free. Share your name, email addre ..read more

Getting Practical With Microcopy Getting Practical With Microcopy Rade Brujić 2016-07-28T18:40:31+00:002022-01-17T13:03:48+00:00 The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a multidisciplinary approach. At best, it’s about finding a balance between UX, UI and interaction design, usability, accessibility, web performan ..read more

How Copywriting Can Benefit From User Research How Copywriting Can Benefit From User Research Marli Mesibov 2015-07-27T22:19:02+00:002022-01-17T13:03:48+00:00 I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaware of how much we don’t know. I’ll never forget the first time I moved from unconscious to conscious incompetence. I was working as an office manager at a small software company, and having been impressed b ..read more

Designing The Words: Why Copy Is A Design Issue Designing The Words: Why Copy Is A Design Issue Sam Wright 2013-09-12T21:27:04+00:002022-01-17T13:03:48+00:00 The relationship between copy and design has been covered many times on Smashing Magazine. Working in a content-focused industry, we need to keep this issue pretty close to heart; creating great copy is pointless if it is visually uninspiring or unreadable. Likewise, if the content doesn’t deliver, then even the most attractive page won’t hold the reader’s attention. Yet much of the discussion so far has concentrated on issues such as mic ..read more