It doesn’t matter what line of work you’re in; you need to find an office aesthetic that nourishes your creativity and productivity. From the colors that surround you to the intangible feeling of cohesiveness, business owners, employees (both remote and on-site), and even visiting clients should have a place that facilitates innovation, collaboration, and comfort. According to the Dictionary of Creativity, a creative environment is defined as the physical, social, and cultural environment in which creative activity occurs. These areas include zones of concentration and absorption wherei ..read more

  Whether you’re new to blogging and looking for a place to start or you’re a seasoned marketer searching for new ideas, here are 21 sources of inspiration for blog post ideas to help you get going. These websites, tips, and tools are also excellent for generating video and social post ideas. We would also love to hear from you! If you have other ideas for curing writer’s block, drop them in the comment section below. We’re always looking for new online tools and productive ways to work. Analyze Google Trends Google Trends is a website Google created that analyzes the popularity of to ..read more

  Written By: William Frackowiak Businesses and organizations commonly use marketing intelligence, or competitive intelligence (CI), to attain strategic growth and outmaneuver the competition. From defining goals and revealing key insights to supporting savvy decisions for long-term success, CI is involved in numerous tangible aspects of running a profitable business. Further, CI services have continuously proven to be sought-after, indispensable tools for management teams across a myriad of industries. If you are running your own business or employed by one looking to realize greater po ..read more

  It doesn’t matter what line of work you’re in, you need a creative environment to be at your best. From the colors that surround you to the intangible feeling of cohesiveness, business owners, employees (both remote and on-site), and even visiting clients should have a place that facilitates innovation, collaboration, and comfort. According to the Dictionary of Creativity, a creative environment is defined as the physical, social, and cultural environment in which creative activity occurs. These areas include zones of concentration and absorption wherein “people can become deeply absorb ..read more

  Creating high-quality content that people genuinely care about takes a lot of time and effort. Between ideation, research, writing, editing, and publishing, even a monthly blog post can quickly feel like an unsustainable marketing initiative. Add to it the need to provide a multimedia experience for your audience, and suddenly your content strategy can look impossible to execute. Blogs, vlogs, eBooks, case studies, photos, reels, stories, live videos—it never ends. But, like refurbishing dated furniture or upcycling vintage clothes, you can breath new life into old content. To help you ..read more

  Business meetings aren't always boring, especially if there's booze involved. But beware, whether you're drinking brews, bubbly, or bourbon, it's easy to put away a few too many. And, regardless of your field, you'll likely convene at a bar at some point in your career. When it comes to drinking with coworkers, potential clients, or current customers, there are a few guidelines to keep in mind to ensure your business meetings and happy hours go well. If you're interested in how to sip responsibly on the job, Ethos Copywriting, an industry-leading copywriting agency, outlines the essent ..read more

  There are two different reasons why most people stumble across this blog post. Many of you are interested in becoming copywriters or at least copywriting as a side hustle (if that’s the case, be sure to check out our careers page). Others of you are trying to determine if you need an intellectual property rights attorney to help you with a copyright or a writer to help you with your copy. No matter why you’re here, we’re happy that you are. In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the ..read more

  At a certain point, it's nearly impossible to grow a business without help. Whether it's a sales plateau or a less-than-stellar brand reputation, business leaders often conclude that a key ingredient is missing from their marketing strategy. By and large, this missing ingredient is content. If you're trying to determine if it's the right time to hire a content marketing consultant, this piece will help. Ethos Copywriting, a top-tier content marketing firm, will explain exactly what a content marketing consultant does, the benefits of hiring one, and seven telltale signs you need one. W ..read more

Whether you’re writing a business plan or optimizing your current marketing strategy, it’s essential to analyze your competitors, your differentiators, and the overall landscape of your industry. Without a 360-degree view of your sector’s past, present, and future, you’re at risk of missing golden opportunities for growth. For this reason, forward-thinking business decision-makers are investing in marketing intelligence. If you're interested in how to get a comprehensive view of your industry, Ethos Copywriting, a full-service marketing firm, is here to help. In this piece, we define marketin ..read more

  When people hear about a brand that piques their interest, they’ll typically pull out their smartphones to take a deeper look. Whether they’re searching for your social media profiles, scoping out your website, or seeing if you have a brick-and-mortar location nearby, it’s critical to ensure all elements of your business are working in conjunction with one another. That is to say, you need to make sure your digital and physical footprints are optimized to meet your customers’ needs. In this post, Ethos Copywriting, a premier content marketing firm, explores the resurgence of brick-and ..read more