Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this.  If you’re picturing a dark room with just you and your laptop hunched over crunching numbers, stop stressing. This may be what it looked like years ago to track the progress of your email marketing. But modern solutions like Keap give business owners the automation and dat ..read more

Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise.  P.S. It won’t, but we’ll get into that later.  We will fully admit that we’ve had (and still have) questions about AI for content writing and its future impact on businesses across the world. We’re not doing this to poke holes in its possibilities…We believe in the power of technology!  What we want to do is approach AI writing with an open mind while remaining diligent about answering a few pr ..read more

Are you part of the Swiftie movement?  Whether you’re a fan or not, there seems to be a method to the madness when it comes to Taylor Swift’s marketing strategy. The bottom line? Swift’s strategy is a blueprint that businesses can (and should) use as a framework for growing brand awareness and knowing what to do when success takes over. Many people believe that Taylor Swift’s (34) rise to stardom began with her first released pop-country 2006 single “Tim McGraw”. However, becoming a star is a dream that Swift and her team have worked tirelessly to build since signing with Big Machine Reco ..read more

Newly launched tools to make creative strategies more efficient always give us an aha moment that we can’t wait to implement and share. This is why we’re revealing what we found useful in our strategy sessions and how to use ChatGPT for market research. When ChatGPT and similar AI writing tools started becoming available, we immediately clicked around to see what the hype was all about. And we were glad to have found something (a few things actually) that we could plug into our internal systems to revolutionize the way we brainstorm, strategize, and write – starting with market research! 21 Pr ..read more

Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype.  Your digital marketing strategy must have various creative approaches to ensure a well-rounded plan. This is why it’s important to be aware of other copywriting trends at the start of the new year.   Discover growing copywriting trends to best strategize your digital marketing plans in 2024.  In ..read more

What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research? Access an online guide? Download a free book or checklist? These are all examples of lead magnets or list builders. There are free lead magnet templates online you can use to attract customers and funnel them into your sales communications. BUT your copy matters. From the lead magnet itself to ..read more

Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs we work with, you have a million tasks on your plate and your website is one of the things you don’t really want to touch.  We get it.  Even as copywriters ourselves, we struggle to find time to update our website copy. And that doesn’t even touch the design aspect of ..read more

You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand.  Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes systems that are constantly updating and advancing like GPS and spellcheck.  The difference between those versions of AI compared to recent developments is that businesses are implementing it more often in their marketing strategies. AI is incredible for automating certain aspects of business marketing like sch ..read more

After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest.  If you’re like me, this one mistake… Limits your ability to stretch yourself and get things done Forces more tasks onto your already neverending to-do list Increases stress and burnout levels beyond what is healthy And the mistake female entrepreneurs make is…?  The need for control. Yep, we’re going there but don’t worry! We’ll talk through why having control can feel so important AND why following t ..read more

We’ve graduated.  Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend 4 years in high school, 4 years in college. 4 years seems to be the amount of time it takes to establish foundational knowledge and feel confident about being fully sufficient. But as we go into year 5, we’re now stepping into mastering business so that we can better serve our clients, offer more to entrepreneurs, and lead business owners to more success.  So here is our annual letter, giving you a deeper understanding of what the lessons w ..read more