Product headlines. At first glance, they seem incredibly simple. They’re just a handful of words used to describe what a product does, what its benefits are, why you should buy it, etc. Yet the difference between a great headline and one that’s abysmal is night and day.  And you know when you spot an amazing headline.  It grabs your attention, pulls you in and just “pops.” The question is, what separates a killer product headline from one that’s just meh? Well of course there’s a fair amount of subjectivity involved. But at the end of the day, there’s a definitive headline writing ..read more

Capturing and keeping consumers’ attention is tough. If you don’t pull them in straight away, they’ll move on quicker than Ross when he and Rachel were “on a break”. In fact, 51.75 percent of visitors will bounce from your e-commerce store. And the average e-commerce conversion rate stands at a measly 1.81 percent. One way you can turn this around is with a compelling product headline. It’s the first thing visitors see on your storefront. So it provides the perfect opportunity to lure potential customers in and make them want to learn more. The seven examples in this post are product headlin ..read more

Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took a look at top e-commerce websites to check if their content is: Memorable; Attention-grabbing; Succinct; and Honest. From here, I eliminated copywriting techniques that either overlap with each other, or that weren’t powerful enough in capturing the essence of things. Here are nine examples that made the cut.  FREE DOWNLOADABLE BONUS Need More Copywriting Inspiration? Get access to our ..read more

Jim Rohn once said, “Interested people want to know if it works. Fascinated people want to learn how it works.” Copywriting is no exception. You can easily become a better copywriter by collecting good copywriting examples; that’s enough for many aspiring wordsmiths and it might be for you, too.  But if you want to master the craft, and turn contacts into customers without objection, you need to become fascinated. You need to rip your favorite examples apart and examine them, line by line, word by word.  Today, I’ll show you how to do that.  Below are 10 of my favorite e-comme ..read more

There’s a game being played online every day… Only you might not realize it. If you are, chances are you’re enjoying greater profits while working fewer hours than your competitors.  And if you’re not? You’re wondering why your products aren’t flying off their digital shelves. The game is simple: How long can you keep visitors engaged on your site?  There are, of course, many ways to do that, but there’s one that’s more effective than any other: Writing persuasive copy. The truth is, you can have the best site design in the world, the best products, the best value proposition … but ..read more

If you’re looking for persuasive copywriting techniques you can try today… You’re in the right place. In this post, I’ll share 17 of the best copywriting techniques you can use to boost your bottom line today … even if you’re not a good writer. So, if you’re looking to turn your browsers into buyers—without being too salesy—read on… FREE DOWNLOADABLE BONUS Want More Copywriting Examples? Get access to our swipe file packed with call-to-action examples, email templates, high-performing e-commerce pages, and much more. Download Swipe File Now → Table of Contents 1. Tell Stories 2. Appeal ..read more

Email marketing has come on in leaps and bounds in the past few years. Whereas it used to be super spammy, today it’s… Well, sometimes it’s still super spammy. But often it’s smart. Smart list segmentation. Smart—and striking—imagery. Smart, eye-catching calls to action (CTAs).  Yet despite all the advances we’ve made, one thing remains true. Often, a well-written email with nothing but plain text will outperform one packed full of fancy visual elements. I love words so I may be biased. But this isn’t just my opinion—it’s backed up by cold, hard evidence. A few years ago, HubSpot carrie ..read more

Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38 in 2018. That’s some serious bang for your buck. However, there are a lot of emails out there. One-third of marketers send their customers three to five emails per week, and by 2022, the average person is expected to receive a startling 333 business and consumer emails a day. So how do you cut through all that noise? In part, success hinges on the quality of your subject lines. Timing plays a big p ..read more

It’s a well-known feeling among marketers… You’re trying to write an email campaign for our email list but you just can’t seem to find the right angle. If this sounds familiar—keep reading. Today, marketers struggle to write email copy that gets their emails opened and invites readers to take action. The truth is… Email copywriting isn’t just about the subject line…  It’s not just about the call to action…  And it’s not just about the copy… It’s about all of it, and creating emails that function as automated selling machines from the moment you click send. And that’s what I’m going ..read more

Copywriting is a misleading word. If you’ve ever sat down to write an email, it’s likely you wrote what looked right or “felt” creative. But it’s foolish to rely on feeling alone. You see, good copywriters understand compelling copy isn’t written; it’s assembled. Not from words of preference, but from words of persuasion. “Copyassembling,” in that case, involves adding certain words to your copy to get readers to take action. These are “words that sell.” And today, I want to show you how nine companies are using them to move more buyers to action. You’ll also learn how you can include them i ..read more